PPC for Dentists

PPC for dentists is important because you only pay for results. This marketing channel gives you extensive targeting options to generate the highest quality leads. Dental targeting includes ads specific to:

• Available procedures and treatments.
• Financing and/or payment plans.
• Insurance accepted.
• Dental technology used.
• Current offers or other perks.
• Any other relevant keyword combination.

For a local dental practice it is possible to get calls and clicks the moment your ad goes live. Google uses performance data to assess the relevance and quality of ads and landing pages. Data collection takes time. Typically three months. Once Google has enough data, their artificial intelligence tool can begin optimizing your ads to display them to search users with the highest probability of conversion. Conversion means converting a visitor to a prospect, and a prospect to a patient. 

Numbers vary by practice. On average, patients stay with practices 7-10 years, spending $653/year with a lifetime value of $4,500. Practices typically need 25-50 new patients per month at an acquisition cost of between $150 and $300. At the upper end, this represents a marketing spend of $15,000/mo. Digital Authority Partners unique Performance Based Pricing ties our success to yours. The more we earn for you, the more we earn.

You can measure your return on investment by understanding your customer lifetime value and cost of acquisition. Calculate lifetime value by dividing annual revenue by active patients. If the LTV of a 7 year patient is $4,500 and it costs $150 to acquire that patient, subtract $150 from $4,500 for a LTV of $4,350. Now, divide $4,350 by the acquisition cost of $150 for an ROI of 29%. Or $1.29 for every $1 spent. Our clients are seeing returns of $3-$5 for every $1 spent.