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PPC for Doctors

PPC for Doctors

Drive new patients to your medical practice fast with PPC. Digital Authority Partners is a full-service healthcare marketing agency. Since 2015, we’ve helped medical practices across the country fill their calendars with new patients.

We’ve won several awards for our healthcare marketing, including Time Magazine’s Innovation Award and Design Drizzle’s Best Digital Agency Award. We are proud to say that healthcare leaders like Blue Cross Blue Shield, Athena Health, and Omron trust us with their marketing.

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1.5 M+

Leads Driven to Our Customers Sites via PPC

4X to 10X

Return on client ad spend (ROAS) on average

65%

Of all high-intent searches result in an ad click

60%

of mobile users click on a PPC ad at least once per week

20+

Fortune 500 Clients worked with DAP on PPC management

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Helping Doctors
Attract New Patients Through Pay-Per-Click

Increased online leads for a monitoring device manufacturer by 50%.

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Increased conversions for a medical device software firm by 40%.

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Helped leading Chicago-based PR firm increase its lead generation by 2.6x.

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Call or Text: (888) 846-5382

What Our Clients Say About Us

“We are very pleased with DAP. They are great marketing partners and have been a great asset to our digital team.”
Christal Westbrook Director of eCommerce at Sanctuary
Christal Westbrook
“DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!”
Bill Himmelstein CEO & Founder of Tenant Advisory Group
Bill Himmelstein
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

TOP PPC COMPANY

Clutch

Leading PPC Agency for the Medical Sector
expertise.com

Expertise

Award-Winning PPC Agency in Chicago
Top Digital Company

Clutch

Top Medical Digital Marketing Company in Chicago
SEM Company

Clutch

Leading SEM Company
PPC Companies

The Manifest

Chicago's Most Reviewed PPC Company
Google Adwords Company

Clutch

Leading Google Adwords Company
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What is
PPC for Doctors?

77% of patients search for medical practices online. With PPC you bid on phrases patients search for and show up in the top results.

75% of all clicks come from the top three search results. We help you show up on top and win patients’ business. In the last decade, PPC has become the ad media of choice for doctors looking to grow their medical practices. No other ad media offers the speed, volume, and flexibility of PPC.

Google reports, on average, PPC generates $2 for every $1 spent. Healthcare PPC averages are $4-$5 for every $1 spent. Comparatively, SEO generates $3-$4 for every $1 spent and the average ROI of paid social is $.95 or negative ROI.

Practices with click-to-call and online appointment scheduling have the opportunity to further optimize conversion rates.

Want to meet with our team?

Book a meeting directly here

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Foundations of
PPC for Doctors

  • 1
    Defining Your Goals

    Gain an understanding of your business, customers, current efforts, and goals.

  • 2
    Defining How We’ll Measure Success

    Discuss your vision of success with PPC, considering strategies and capabilities.

  • 3
    Market & Competitor Analysis

    Conduct a SWOT analysis—strengths, weaknesses, opportunities, and threats.

  • 4
    Developing your PPC Strategy

    Formulate a detailed game-plan containing keywords, bid strategies, traffic and conversion projections, and KPIs.

  • 5
    Launching your PPC Campaigns

    Push your campaigns live, gather data, and optimize results.

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PPC for Doctors

SEO for Doctors
If you want to have a strong online presence, you need to rank at the top of major search engines. DAP’s SEO experts will integrate top SEO practices in your digital marketing plan, so you can expect consistent growth and a high-ranking website.
Local PPC for Doctors
Show up first in local searches when prospects seek medical services in your area.
PPC for Doctors Campaign Management
End-to-end campaign management from PPC specialists for cost-effective sales and lead generation.
Local PPC for Doctors Management
Geographically target high-value visitors searching for your practice areas.
Google Ads Management for Doctors
Google is the 900-pound gorilla—we’re Google Ads experts and can keep the gorilla from pounding your budget.
Show more

Frequently Asked Questions
PPC for Doctors

How Do Medical Practices Benefit From PPC?

PPCs’ biggest benefits for medical practices are speed and volume. Depending on your location’s market size, demand for services, budget, and how successfully you convert leads, PPC can rapidly fill your appointment calendar.

PPC improves SEO efforts. Gather data and test keywords and content quickly with PPC before dedicating resources. Once you know what’s working, dedicate more resources to SEO. When SEO efforts take hold, scale back PPC while maintaining or increasing traffic and conversion through SEO.

PPC can help dominate the market of people looking for your services. Remember, the top three search results get 75% of clicks. The right keyword, content, bid and budget strategies ensure you get more clicks and calls than competitors.

77% of patients begin their journey to physicians through online searches. PPC puts you in front of prospects, giving you the opportunity to introduce yourself and begin a relationship. With the right landing pages and strategy, you’ll turn visitors into patients. More new business equals more opportunities to convert patients to brand ambassadors and get more referrals.

PPC results are lightning-fast. Depending on the search volume of keywords in your market PPC can deliver clicks and calls the instant your ads go live. Beware, without a proper campaign setup, you’ll evaporate budget as quickly as you generate traffic. Every click and call costs. PPC requires strategy and expertise, ensuring you extract maximum value from every action. Get help now.

PPC platforms use automation. For instance, Google can optimize your campaigns for conversion. Using data Google displays ads with the highest probability of conversion. Data collection takes time. So, while it’s possible to hit the ground running with PPC, your campaigns aren’t initially optimized. Over time, you’ll get higher-quality traffic for a lower cost as campaigns optimize. Typically within 1-3 months.

PPC is fast but it can be costly. Compared with other ad media for the value it delivers in qualified leads, PPC is second only to word-of-mouth, and SEO. Phone books are dead. Specialist directories can be cost-effective but often produce low volume. PPC is considerably more cost-effective than TV, radio, and direct mail.

One survey reports that medical practices spend an average of $169 to acquire a patient using PPC. Remember, on average, PPC returns $4-$5 for every dollar spent. As long as you’re generating strong returns, the cost isn’t the issue. The issue is the uncertainty of whether your initial investment pays off. Agencies give you the best chance of recovering your investment through high returns. Contact us.

Use the following calculation for determining ROI: (Revenue – Cost) / Cost x 100 = ROI%. Get revenue by determining the number of new patients acquired through PPC and the value of each visit.

Helping Doctors
Gain New Patients Through Our Healthcare PPC Services

Our Pay-Per-Click Work

Local SEO Strategy
Software as a Solution
Healthcare

Geode Health

  • 11 Number of locations ranking #1 on Google
  • 26X Increase in organic keywords ranking
    year over year
  • 1,500+ # of local keywords ranking
View case study
omron
Healthcare

Omron

  • 4X the sales originally projected
  • Awards including Time innovation of
    the year, Top 100 global awards, & Best of CES
  • First FDA-approved watch-based
    blood pressure monitoring
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654

Why Companies Choose to Work With our PPC for Doctors Experts

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We’re Experienced.

PPC can turn into a money pit without experienced specialists constantly optimizing your campaigns—we do that. We have the right experts to ensure your getting the highest return on your ad spend.

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We’re On-Time and On-Budget.

You want quick results and a good return on investment—we do that.

seo agency services
seo agency services
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We’re Award-Winning.

We’ve received numerous awards for our PPC work from Clutch, Expertise, UpCity, and more.

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We’re Focused on the Future.

We advise you on strategies, best practices, technology, and tools to scale your growth over time.

Do you want to grow in 2024?