PPC for Fitness Agency

Fitness encompasses many categories and subcategories. The best way to start keyword research is to think about the questions your customers ask. Expand the questions that come to mind into topics and subtopics. When you have some ideas, get more by using keyword research tools such as Answer the Public, Google Ads Keyword Tool, SEMRush, Ahrefs, and Keywords Everywhere. Keyword tools are vital to PPC because they can tell you the competitiveness of any keyword and your likely bid price (the amount you spend each time someone clicks your ads).

Selecting the best channels to use for advertising your fitness products and services can be tricky. Should you use SEO, PPC, social media, or display? If you have the budget, do all of them. If you want fast results at scale, PPC is a good choice.

Fitness advertising is highly competitive, but our team helps you make fitness advertising profitable. In competitive markets without proper strategy and management, PPC can liquidate your budget as fast as it produces results. 

Fitness marketers often use a loss-leader strategy. Loss-leaders are low-cost offers designed to get a response, even though the company at first loses money on every person who takes up the offer. The expectation is that advertisers will make up the loss through email marketing and retargeting.

An added bonus with PPC is that you can use it to test SEO ideas. If keywords and content perform well in PPC, it is likely you will also find success using them with SEO.

Your marketing approach depends on your budget and your business model. Businesses with bigger budgets have more opportunities to advertise and experiment. If you’re just getting started and don’t have a substantial marketing budget, guerilla marketing is an effective approach.

Guerilla marketing uses creative ideas to get the word out about your products and services. Social media, Instagram, and Youtube are great for fitness products and services. Facebook groups and Pinterest can also drive visitors to your business with creative strategy.

PPC can target users at any stage of the buyer’s journey, from awareness to consideration to action.Of course, larger budgets will give you more targeting options.

Smaller budgets need to focus on high-buyer intent, bottom-funnel, action stage keywords. This way you spend less on making people aware of what you have and persuading them to purchase, and more on people who already have a high purchase intent.

PPC lets you target local users. We’ve seen incredible results with gyms running local PPC campaigns. HubSpot reports 67% of people who search for a local business on a mobile phone visit the business within 24 hours.

PPC is perfect for gyms because you can create highly persuasive offers, such as Planet Fitness’s $10/month deal. With a little creativity, PPC can dramatically increase the popularity of your gym.

As mentioned above, guerrilla marketing tactics have proven highly successful for gyms. The key is to create an irresistible offer. Guerilla marketing promotional tactics include bandit signs, storefront dancers, door hangers, handouts to people in local high-traffic areas, and referral deals with surrounding businesses.

With PPC, you set the budget amounts that feel comfortable for you. During that period, our team recommends optimal initial keyword bid maximums.

Over time, as Google acquires more data on your ad performance, machine learning and artificial intelligence enable automatic bid adjustments. Automatic bidding lowers costs by displaying your ads to the most qualified searchers based on historical data. The first three months of a campaign are typically the learning phase.

Working with an agency during the learning phase is crucial if you are to reach the top positions at the lowest cost. We recommend a minimum budget of $3500/month. Our management fees are tiered: flat-rate beginning at 15% of ad spending to $15K/month; $15K-$50K/month management fees range from 5%-10%. Advertisers spending $50K+ qualify for performance-based pricing which ties our success to yours and guarantees results.