Built an ADA-compliant website for a government-focused SaaS company
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Schedule a consultation with a DAP expert today and find out what we can do for your business.
Like the clients you help, to reach your income goals you may need marketing help. Since personal trainers are by nature “doers,” they often try SEO on their own. Passion and drive to succeed can get you going, but the demands of content production and promotion, getting backlinks, and constant keyword research can lead to burnout.
As a full-service agency and recipient of multiple awards, including Design Drizzle’s “Best Digital Agency Award,” we have the technology, team, and processes to keep you focused on personal training while we deliver a steady stream of new local clients to you using SEO. When you contact us we can quickly review your competitors with our suite of SEO tools and give you an accurate picture of the time and effort involved to get the you top rank for high-value business generating keywords. Contact us today.
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Marketing is important to personal trainers. Word-of-mouth referrals are great but sometimes inconsistent. A systematized marketing effort including SEO keeps your calendar filled and provides additional revenue opportunities.
Personal trainers don’t always have big marketing budgets. Instead they must rely on creative ways of getting the word out – guerilla marketing. Here are a few tips for marketing your personal training services.
Personal training is…well, personal. You may find yourself wearing many hats, as friend, mentor, coach and counselor. People buy trainers, not training. That’s why your personal brand needs to shine through with consistency throughout your website and collateral. You attract more clients by being attractive. And it’s your content that makes you attractive to prospective clients.
Search engines rank sites highest after evaluating 200+ factors that show whether a site provides the best user experience related to a user’s query. Great content that’s properly optimized not only helps search engines find and rank you higher, but provides a positive user experience that increases the demand for your services.
Even if your primary strategies are networking and guerilla marketing, optimized web content supports all of your marketing efforts and can effectively communicate your personality and sell your services.
Getting personal training leads is a bit like getting dates. You have to put yourself out there. Approach people and be approachable. One of the best places to get leads is the gym. Identify individuals in group classes and on the gym floor who may be a good fit, and strike up a conversation with them.
Another source of leads are referrals from existing clients, family, and friends. Help them help you by providing them with cards, promotional offers, and other incentives.
Create keyword and conversion optimized landing pages on your website that incentivize visitors to give you their email. Drive local traffic to your site through SEO, guest posts, Google My Business, Bing Places, and Yelp listings.
SEO is a long-term strategy in any industry. And SEO for health and fitness is highly competitive. Ranking #1 for top keywords in your area can take six months or more. Highly competitive keywords against firmly established sites with long-standing SEO efforts can take years and significant resources. Our team can help you strategize SEO keywords with high value and varying competitiveness to maximize both near- and long-term results. We’ve helped clients to over 30k first position keyword rankings. Each month our SEO strategies deliver 1.5m visitors to client’s websites.
Getting traffic and acquiring clients online comes from paid traffic, such as pay-per-click and paid social, and earned traffic such as SEO and unpaid social media. Regardless of which method you use, content you create or produce is at the heart of attracting clients. Here are a few ideas to help you market online.
On average, local SEO optimization ranges from $3500-$6000/mo. Lower cost providers are available as are higher. What is important to consider is the value an agency provides and your return on investment. Content production and backlink outreach are time consuming. Whether you choose an agency or go it alone, SEO results are an investment. Compared to pay-per-click advertising where you buy your way to top search positions, SEO is earned. There are no shortcuts to top positions.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
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