SEO for Dentists

Q: Why is SEO for dentists important?

Most people are searching for dental services online. And 80% of local searches convert into a lead. If you’re looking to attract more patients, and increase visibility and branding, SEO is vital to your practice. SEO can help you consistently show up in search results and increase daily traffic. SEO is a cost-effective marketing tactic that yields a high ROI.

Search engine optimization (SEO) propels your dental practice website to the top of Google search results in order to get you more patients. Digital Authority Partner’s has a track record of increasing organic traffic for dental practices across the US.

The most successful dental practices incorporate SEO into their marketing strategy.

The goal? Get in front of people at the right time when they are searching to change their dental provider or find a new one. When dentists leverage the power of SEO effectively they book more patients, and improve their reputation.

Here at DAP, we help dental practices improve their bottom line by increasing website traffic, improving the website user experience, and building your online credibility. Whether you’re a new practice looking to create a competitive presence or a seasoned dental organization interested in increasing brand awareness, SEO for dentists is essential. Let our award-winning SEO agency help you generate long-term recurring revenue for your dental practice.

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1 M+

Qualified Leads

1.5 M+

Monthly Visitors delivered to Client Sites

350 K+

Position #1 Search Results for our clients

12.5 K+

Articles Written Per Year

300 +

Fortune 5000 Accounts Closed for Our Clients

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“We brought in Digital Authority Partners (DAP) to help us with a complex set of SEO projects. Their expert team helped us optimize our editorial content strategy to help us rank for thousands of keywords and worked with our technology team to optimize the core platform. Their team also trained us on how to best leverage AHREFs and other SEO tools. The insights DAP brought were invaluable, and our organic traffic is spiking due to these efforts. The team is transparent about their approach, the expected results, and the required timeline.”

Abhirup Bhattacharya Head of Digital, Athenahealth

“We reached out to Digital Authority Partners to help us do the heavy lifting and drive the SEO program for us. I had experience with DAP at another company, and I knew they would be the best partner as they brought strategic SEO insight, expertise, and the capabilities to build it for us. DAP not only stepped up to the plate to help Geode Health build its local SEO, clinic-based approach but also willingly stepped in to serve as our digital go-to group, answering almost any questions we could come up with.”

Amy Parker Vice President of Marketing at Geode Health

“It's been really great working with a smart, hardworking team. We looked high and low for a solid SEO/marketing team. The DAP team actually goes above and beyond and produces results. Very happy with our decision!!”

Joey Truscelli Virtual Me

“I had an opportunity to hire Digital Authority Partners for a health and wellness company. Our SEO was hurting due to not having proper research and structure. The team at Digital Authority created a timeline and how we are going to fix all the issues related search engine optimization. I received such personable, professional and effective results by working with them. I would highly recommend Codrin and the team to anyone who’s looking to grow their organic channel.”

Kaivan Dave Head of Marketing at Complete Nutrition

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Schedule a consultation with a DAP expert today and find out what we can do for your business.

Clutch

Leading SEO Agency for Medical Businesses

Clutch

Top Medical Digital Marketing Company in Chicago

Clutch

Expertise

Chicago's Best SEO Agency

MarCom Awards

Marcom Gold Winner for Best SEO Agency

GoodFirms

Top SEO Services Company

SIA

Summit International Award for Best SEO Agency

Clutch

SEO for Dentists: How We Will Grow Your Practice

Search Engine Optimization optimizes your website so that your website will rank higher on Google. For your SEO strategy to be effective, in-depth keyword research is a must. How are online users finding practices similar to yours? And what phrases are they Googling? Through keyword research, we create a plan that is guaranteed to significantly increase web traffic to your practice.

To increase your online visibility, you’re likely searching for an agency that understands the nuances of SEO for dentists and has a track record of success. That’s where we come in. We’ll carefully design an SEO strategy supporting your dental practice. Additionally, our award-winning team will conduct an SEO audit to pinpoint and fix any technical issues. We’ll also create revenue-driving content for your site; pertinent, key-word focused, and useful. This is just the tip of the iceberg.

Digital Authority Partners implements SEO tactics that are tried and true. We stay on top of the latest trends, Google updates, and ever-changing SEO best practices. We review your website’s SEO trends and scour the analytics constantly. We’ll make data-driven decisions to optimize the SEO strategy as needed. The result? More organic traffic to your dental practice’s website, an increase in inquiries, and more visitors turned into loyal patients.

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1
Complete a Local SEO Audit

The SEO audit of your dental practice website begins with an analysis of where your organic traffic stands today. A close examination of your technical SEO and local search engine rankings helps us to determine the starting point. We look at your Google My Business, website schema, page load speed, and many other factors that impact your technical SEO score and ability to rank organically.
2
Identify Relevant Keywords

What are people searching for? How many people are looking for services that your practice can provide? Which neighborhoods in your city should we target? What are the keywords that you can rank for? Keyword research answers all that and more. Based on the city that are you are located in and the dental services that you offer, we will help you rank for those keywords that are the easiest to rank for and have the highest search volume. For example, those keywords could be “dentists in Denver”. Or, “dental crown caps in Chicago”. Or, “dental implants in La Jolla”. We’ll create a winning SEO plan to get you to the top of local search results for the highest value keywords for your dental practice.
3
Claim Your Local Search Engine Profiles

A Google My Business profile allows to manage your online presence across Google Search and Google Maps. It helps customers find your practice, learn more about it, and contact you so that you can put a smile on their face. Did you know that optimizing your Google My Business profile is the single most important local SEO strategy that you can leverage to increase traffic to your dental practice. Setting up Google My Business properly allows your business to show up highly in local search results, in what is known as the map pack. If you work with Digital Authority Partners, we will optimize your profile for your primary services. We’ll help you claim your listing on Google. This includes optimizing it for your primary services, setting up your contact information, creating a compelling description, uploading photos of your business, and select relevant attributes about your practice.
4
Ensure Parity Across Local Listings

Local citations are mentions of your business information on different websites. This is a key ranking factor for local businesses. This includes: online directories, blogs, social networks, and more. Citations help search engines understand the legitimacy and trustworthiness of your practice. Google wants to see the same information about your business across many websites in order to increase its confidence in the legitimacy of your business. This includes things like: your practice name, hours, address, social media handles, and more. We will evaluate which directories you currently have (or don’t have) a link from. This can be done using various tools such as Yext, and Birdeye. Savvy local practices know building citations is a surefire way to improve discoverability. We improve what you already have, and fill in any gaps. Consistent data and a high number of quality citations are the perfect combination to help your dental practice stand out. Consistency is fundamental to any good SEO strategy. We’ll make sure your citations are consistent across all online directories so there’s no confusion for potential patients.
5
Create Localized Landing Pages

The secret to ranking organically in local search results is a fully optimized location landing page. This page will explain to Google and your potential patients what you do, the services you offer, hours of operation, and more. It is an opportunity to prove your expertise. When done correctly, local landing pages get you to the top of search results generating more business, foot traffic, and appointments for your dental practice. Unfortunately, most SEO agencies do a poor job of this fundamental strategy for dental practices. This is where Digital Authority Partners stands out from the crowd by building you the best page of all of your competitors.
6
Optimize Your Web Content

The secret to long-term SEO success is to create relevant on-site content that supports your local services. This type of content cements your authority in Google’s eyes, helps Google better understand what your website is all about and who should see your business in organic search results. For example, let’s assume you are a dentist in Chicago. Google understands that most people will not travel far from their residence or job location. This means that its important that your website makes clear which specific geographic areas that your dental practice serves. It’s unlikely for Google to rank you at the top of search results for “dentists in Chicago”, but its very feasible to rank highly for “dentists in Lincoln Park”, “dentists in Lakeview”, or “dentists in Uptown”. Unless your website is optimized to make it crystal clear to Google that you are located in a specific neighborhood, your chances of getting in front of your ideal local customers is reduced. Improving your site with rich, localized content means you’re attracting targeted traffic and converting more and more visitors into appointments.
7
Optimize Your Web Content for Local Market

Backlinks remain one of the most important ranking factors which tells Google they should trust your site. By partnering with thousands of relevant healthcare blogs across the United States, Digital Authority Partners is uniquely positioned to help you get the right backlinks from high-authority domains. Our backlinking process consists of outreach to local websites and blogs in order to post relevant content including a link to your dental practice website. The more authoritative and relevant sites that link back to your content, the more valuable search engines consider your website to be. And the higher your ranks go.
8
Getting high quality reviews from your customers

You need to get more reviews from your current and former dental patients. Getting reviews on your Google My Business profile has a high impact on your ability to rank highly within local search results.
9
Measure, Test, Optimize

Our SEO strategies are in sync with your new patient goals. Your site’s success lies largely in measuring, monitoring, and optimizing. We will consistently share the results of the work including keyword rankings, traffic generated to your website, and appointments booked from people who found you on organic search results.

Digital Authority Partners Helps Dental Practices Grow Through Our Marketing Services

Local PPC Management Agency

Pay-per-click advertising allows you to capitalize on people searching for your dental services. Our experts put your dollars to work by managing the entire process, from start to finish. We analyze your market and competitors to create an optimized paid search plan.

Google Ads Agency

Google owns more than 90% of the global search market. It’s no surprise most searches begin on Google. Our advertising strategies include building relevant landing pages, optimizing and testing ads, and tracking your Google ads results.

Digital Marketing Agency

Our industry-leading strategies and tactics are designed to help companies attract, convert, and retain more patients for your dental practice. Utilizing data and consistent monitoring allows us to ensure you get the highest ROI from your digital marketing spend.

Analytics

We don’t just create a strategy and throw it into the wild while crossing our fingers. DAP believes in using marketing data to gain insights before building the perfect campaign. A look at your competitors, a review of your company’s own landscape, and the online behavior of your potential patients are all included.

How do dentists benefit from SEO?

Higher visibility in search results means that your practice will be seen by people locally looking for your services. This translates into more qualified leads and more patients.

Why is SEO for dentists important?

Most people are searching for dental services online. And 80% of local searches convert into a lead. If you’re looking to attract more patients, and increase visibility and branding, SEO is vital to your practice. SEO can help you consistently show up in search results and increase daily traffic. SEO is a cost-effective marketing tactic that yields a high ROI.

How long does it take to see results?

We’re not here to promise overnight success. An effective SEO strategy is built over time, nurtured, and adjusted along the way. Building authority and a long-lasting online presence takes time. It usually takes six to twelve months before you see strong SEO results for your practice.

How much does SEO for dentists cost?

Because our strategies are completely tailored to your needs and your company’s goals, there’s no one number that covers the cost of your SEO marketing campaign. Local SEO campaigns can range from $3,500 to $5,000 per month. Of course, there are many things that play into this including the local competitive landscape, which dental practice services you offer, and your expected results. But here’s the best part: the investment is worth every penny.

How do I measure the ROI of SEO?

A successful SEO strategy brings in more traffic and generates new patients for your practice. It is these things that translate to more money in your pocket. But the numbers are more than just theoretical. In fact, there are very real formulas that allow you to calculate what your return on investment might be. DAP will help you ballpark this return by looking at your cost of investment and your gain from investment over time. Our experts will ensure a worthwhile ROI from your SEO strategy.

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Free Consultation

Have questions about SEO for your dental practice. Schedule an appointment today and start growing office visits.

Michael Reddy

Chicago, Illinois

Why Companies Choose to Work With Our
SEO for Dentists Experts

We’re Experienced. We’re the next-gen digital partner that has helped hundreds of dental practices achieve a positive ROI on their SEO budget.
We’re On-Time and On-Budget. Our goal isn’t to meet your expectations, but to exceed them. That’s why we provide deliverables on time, and within your budget, always.
We’re Award-Winning. Our prestigious awards humble us and speak to our commitment to you. We’re proud our clients have confidence in us and our services. This includes: Best SEO Agency in Chicago by Expertise.com, Top Digital Marketing Company in Chicago by Clutch, and Top SEO companies in the US by UpCity.
We’re Focused on the Future. We’re a digital marketing agency that pursues growth. That means we have to constantly stay on top of trends to ensure your dental practice is one step ahead of your competitors.