Helping Clients Create a
Steady Influx of New Patients Through SEO for Doctors

Secured Top 3 position in Google search results for an at-home health testing company

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Boosted search volume by 10% for a national grocery chain

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Helped a software development agency increase their technical SEO health score from 28 to 100 in just two months

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Call or Text: (888) 846-5382
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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What is SEO for Doctors?

The U.S. healthcare system is a multitrillion dollar industry. Competition for healthcare consumers is intense. Your medical practice needs to stand out from competitors online. Our SEO services drastically improve your online visibility and bring in more patients.

Highly qualified doctors, a convenient location, and a superior level of patient care aren’t enough. Patients must be able to find you online. That’s why medical practices invest in SEO. Ranking higher on Google search results pages (SERPs) leads to more patients and increased revenue.

Our team of SEO specialists, creatives, and technical experts designs Doctor SEO solutions tailored to your local market. We’ll get your practice’s information in front of more people and convert them to paying patients.

Want to meet with our team?

Book a meeting directly here

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Foundations of SEO for Doctors

  • 1
    Complete a Local SEO Audit

    Audit your current site and assets, along with local citations and business listings.

  • 2
    Identify Relevant Keywords

    Match the right keywords with the right intent, volume, and competitiveness.

  • 3
    Claim Your Local Search Engine Profiles

    Set up Google My Business and Bing Places profiles to attract local business.

  • 4
    Ensure Parity Across Local Listings

    Ensure accuracy, completeness, and consistency across local listings.

  • 5
    Audit Local Citations

    Ensure local citations are consistent and have the correct name, address, and phone number.

  • 6
    Add New High-Quality Citations

    Help locals discover you and increase your site's authority for better SERP rankings.

  • 7
    Optimize Your Web Content for Local Market

    Deliver your message to local prospects seeking medical services in your area.

  • 8
    Implement Backlinking Strategy

    Build your site’s credibility and authority with DAP’s backlink specialists.

  • 9
    Measure, Test, Optimize

    Track and report your results while testing, optimizing, and iterating to hit KPIs.

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SEO for Doctors
Frequently Asked Questions

How Do Doctors Benefit From SEO?

Gain a competitive edge online with our SEO for doctors. SEO helps new prospective patients find you online. SEO content answers questions and solves problems prospects are searching for. It also guides them to the next step in choosing you as a provider.  

Pay-per-click (PPC) advertising is popular among many medical practices because it provides fast results. However, many medical providers come to us frustrated by the quality of leads and traffic they get from PPC, and the low return on investment. SEO optimized content invariably produces higher quality leads. Content that answers questions before they contact you pre-qualifies prospects. On average, SEO produces three dollars for every dollar spent.

SEO facilitates conversions. While getting your information in front of many people is great, it’s what those people do once they get to your site that matters. Converting visitors into prospects, and prospects into patients, is key. Examples of features that aid conversion include online appointment scheduling, live chat, incentives and special offers. Effectively converting traffic ensures the money you spend on SEO is well spent.

SEO is a long-term commitment. According to industry surveys, most SEO experts agree it takes roughly six months to see SERP rank improvements. Depending on the competitiveness of the market and keywords, first page rankings can take anywhere from one to two years. Right now, local opportunities are strong. And, low-hanging keyword fruit exists in many practice areas. Our experts optimize for both near-and long-term results.

SEOs’ value and effectiveness compound over time as search engines collect data on your site. Initial investments yield better results over time. When you do get SEO results, maintaining them and building on them requires fewer resources and costs. The sooner you start, the harder it will be for competitors to outrank you later.

The more aggressive your business goals are, the more costly your Doctor SEO campaign will be. Answers to questions like how many new leads does your medical practice expect, how quickly are you looking for results, and how extensive an overhaul your site needs contribute to costs.

DAP works with your budget and timeline to execute high-quality deliverables. Whatever your campaign spend, your doctor’s office or medical practice will benefit.

DAP ensures your investment is worth it. A common way to measure the return on investment (ROI) of your SEO for Doctors campaign is to subtract the cost of your investment from the return on your investment and divide that figure by the cost of your investment. This is just one relatively broad way to calculate ROI. Digital Authority Partners can provide you with more detail when we work together. We provide detailed reporting for your back office staff.

Helping Medical Practices
Increase Their Visibility Online

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
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Healthcare

imaware™

  • 1,400+ #1 Position Keywords in Google Search
  • 11,400% Increase in Monthly Organic Traffic Within 2 years
  • 70,500+ # of healthcare keywords ranking
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Doctors Choose to Work With Our Medical SEO Experts

  • We’re Experienced. We’ve been working with healthcare professionals since 2015. We know your marketing struggles and how to overcome them. 
  • We’re On-Time and On-Budget. No surprises. Just results delivered as discussed.
  • We’re Focused on the Future. We continually refine our approach to SEO to stay ahead of the curve
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