Fractional Law Firm CMO

Legal marketing is complex, demanding both creativity and knowledge of regulatory guidelines. That’s where a fractional law firm CMO (fractional chief marketing officer) comes in as your creative co-counsel. Fractional CMO services bring precisely what’s needed to the table—not less or any excess.

Fractional CMOs have the expertise of a full-time hire but work with a few clients at once, allowing firms to hire them at a reduced cost on a part-time basis. You get the big marketing firms’ playbooks without the full-time commitment or six-figure salary. Legal marketing can be a high-stakes game; a Fractional law firm CMO knows just how to play it.

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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

AWARDS

OUR PROCESS

FAQ

CLIENTS

CASE STUDIES

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

Achieve higher marketing ROI with Our Fractional CMO Services

Increased our personal injury client’s case load year over year by 31%

Landed our business law client on Page 1 of search results in 4 cities (Denver, San Diego, Dallas, & Chicago)

Increased organic users by 172% in only 3 months for a probate firm

Call or Text: (888) 846-5382

The Case for Digital Authority Partners: Your Law Firm’s Fractional CMO Expert

Legal Marketing Leadership

With 50+ law firms generating over $275M in revenue under our CMO leadership, we know what it takes to fuel your practice's growth in a competitive market.

Law Firm Marketing Focus

Our fractional CMOs specialize in legal marketing, driving up to threefold revenue growth and doubling qualified leads for AmLaw 200 firms.

Custom Growth Blueprints

We build data-driven strategies tailored to each practice area, ensuring high ROI while upholding legal standards.

Complete Marketing Control

From strategy to action, our CMOs apply proven tactics to cut marketing costs by 40% and double case volume.

What Our Law Firm Clients Say About Us

“Digital Authority Partners has been exceptional in elevating our online presence. Their team is responsive, professional, and highly skilled. They've successfully moved us up substantially in our firm’s Google rankings while improving visibility and driving more traffic to our site. Their team goes above and beyond to ensure satisfaction. Their expertise in digital marketing is evident in the results we've seen. Highly recommended!”

Mark Altemose CEO and Managing Partner at Cohen, Feeley, Altemose & Rambo

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

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Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Leading Marketing Strategy Firm

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Top Digital Marketing Company in Chicago

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Chicago's Top Marketing Strategy Firm

CES

Award-Winning Innovators in Interconnected Digital Strategy at CES

Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine

UpCity

Top Digital Agency on Upcity

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Distinguished as One of the Top 1000 Global Companies

What is a Fractional Law Firm CMO?

A fractional law firm CMO is a part-time chief marketing officer who works specifically with law firms. They devise strategic marketing plans, oversee branding efforts, manage client acquisition initiatives, and beyond. Their role aims to bolster the firm's market presence, optimize client engagement, and drive growth at a more affordable rate.

DAP’s fractional legal services include legal advertising as a whole but also in niche areas. From personal injury law to elder abuse law to insurance disputes, you don’t have to spend time briefing us on the intricacies of your field: We come prepared with decades of knowledge.

Upon hiring a DAP fractional legal CMO, you gain access to critical marketing game plans, including:

Actionable, specific insights. As a legal professional, you know that the details matter. DAP’s fractional law firm CMOs are experts in providing understandable, ready-to-get-started plans without all the marketing jargon. Clear directions with a clear goal and endpoint.
Practiced C-suite executives specialized in legal marketing. The last thing attorneys want is to say something in advertising materials that finds them in trouble with the law. FCMOs know how to stay far away from dicey topics and phrasing so your message is memorable and engaging… for all the right reasons.

Team training for top-to-bottom excellence. Whether you have an in-house marketing team or have lawyers or paralegals looking to spread their advertising wings, our fractional CMOs can help. DAP’s pros can help train your existing crew or hire team members who can carry the torch.

Meet Our Featured Law Firm FCMO

Lewis Goldman

Lewis Goldman is a legal marketing and client success executive with an extensive background in driving growth and profit for law firms, from startups to large established firms.

“Successful marketing for law firms must drive new business and client acquisition. I measure this through key performance indicators like increased client engagement, revenue, and overall growth. One thing I hear from clients regularly is that they appreciate how I distill and clarify complex legal marketing services that put them ahead of their competitors.

I work as a growth architect, serving as an interim or fractional Chief Marketing Officer, Chief Client Officer, and Chief Product Officer. My focus is on ROI-driven marketing and analysis, demand and lead generation, and understanding a firm and their target clients.”

Schedule a Meeting with Our Fractional CMOs Today

Scheduling a call with a DAP Fractional CMO for legal advertising today can support your organization as you support your fellow residents.

How Our Fractional CMOs Can Help Your Law Firm Succeed

It’s nearly impossible to rely on word-of-mouth referrals alone. People out there need your help, but they might not know it yet. An exclusive fractional law firm CMO from DAP can get your unique messaging and brand in front of the right people.

1
Performing an audit

DAP's legal fractional CMO begins by evaluating your existing marketing strategy, identifying strengths, and determining opportunities for positive changes.
2
Creating a 12-month marketing roadmap

After our first step, we'll devise a strategic, data-driven, 12-month roadmap tailored to your particular practice. We outline our clear objectives and the practical measures to attain them.

But don't worry, we're not married to this plan. We can adjust and pivot as needed so you're always moving on the freshest, most relevant data.
3
Optimizing your online presence

The importance of a strong digital presence cannot be understated. Our digital marketing specialists keep your brand captivating and relevant while they target your target clientele.

Websites are more complicated than ever. Does your site have an SEO-friendly blog? Is your Google My Business page optimized? Think about the loading speed—both desktop and mobile. Speaking of mobile, mobile optimizations matter more now with Google’s ranking algorithm. You need someone who knows your website from the backend to the frontend. Let our fractional law firm CMOs be your database.
4
Improving marketing automations

Our legal fractional CMOs are industry leaders in marketing automation. They assess existing systems and uncover ways to improve them. They look to tried-and-true as well as new and emerging tools and technology to better facilitate client interactions and efficient operations.
5
Implementing powerful search and media strategies

A fractional law firm CMO is experienced in creating and implementing cutting-edge strategies in social media and SEO so that your legal practice stands above the rest.
6
Updating branding, content marketing, and PR

After a catastrophic injury, workplace accident, or other incident involving liability, people want someone they can trust. That’s why brand identity is vital to establishing a law firm as a local authority. Our fractional CMO can fine-tune your branding for possible pathways to increase client satisfaction and shine a light on you as a source of light people turn to in their darkest moments.
7
Hiring top talent for your marketing efforts

Marketers are not uncommon these days, but legal marketers can be. Luckily, our fractional CMOs have deep wells of contracts and colleagues. Hiring the right marketing team is a challenge, but not for our fractional CMOs. When it comes to recruiting, hiring, training, and scaling a top-notch team, you can rely on DAP.
8
Monitoring KPIs and optimizing marketing spend

Consider legal fractional CMOs as your guide in managing marketing budgets within legal parameters. With a focus on tracking KPIs and refining strategies, they keep a constant watch on budget allocation. DAP's legal FCMOs build comprehensive marketing and growth plans that are as sustainable as they are ambitious.

Legal Fractional Marketing Services We Offer

Fractional Law Firm CMOs: Frequently Asked Questions (FAQs)

What is a fractional law firm CMO?

A fractional CMO advises companies on a part-time contractor basis. At DAP, we have fractional CMOs who specialize in legal marketing and advertising. Their depth of knowledge in law firm marketing and in critical local areas helps them create campaigns unlike any other.

Why should a legal firm hire a fractional CMO?

A legal firm should consider bringing in a fractional CMO for several reasons. To start, it’s a cost-effective solution (compared to hiring a full-time CMO). Fractional CMOs have all the expertise of a full-time CMO with none of the overhead costs. A fractional legal CMO ushers in fresh perspectives and industry insights, helping law firms stay competitive and adapt to market and digital advertising trends.

Can a fractional CMO for law work remotely?

Yes, as part-time contractors, fractional CMOs are the prime candidates for remote work. You won’t be responsible for anything like relocation fees, much less insurance premiums or a full-time hire’s notable salary requirements.

Can a fractional CMO for law offices help with lead generation and customer acquisition?

Yes, a fractional CMO specializing in law can lead the charge in lead generation and customer acquisition. Thanks to their extensive marketing experience across a range of channels and familiarity with the legal industry’s unique needs and audience, they are perfectly suited to attract and convert prospects into customers.

How do I get started with a legal fractional CMO firm?

It’s a breeze. Just call up DAP, email us, or submit our contact form, and we’ll set up an introduction. We’ll present what we think we can help you with, and you get a chance to see how we can grow your firm.

What does a fractional CMO for law offices do?

No two law firms are exactly the same, and no two firms need the same marketing services, either. A fractional CMO for the legal industry combines several factors unique to a law office, like industry type, state and federal guidelines, and local demographics for marketing to create a custom, cohesive strategy that’s second to none.

How much does a legal fractional CMO cost?

Salaries for fractional CMOs can vary. Usually, they land in the low to mid-hundred dollar range. Full-time CMOs typically look to take home six figures, minimum.

How long does it take to see results with a fractional legal CMO?

Of course, the results vary, but previous clients have noticed results in anywhere from a few short weeks to months.

Is a fractional CMO a cost-effective solution for smaller and mid-sized law firms?

Fractional CMOs are a great option for smaller to mid-sized law firms to see bigger results with a smaller budget. You can access the same people advising the marketing departments at Fortune 500 and Fortune 1000 companies at a fraction of the cost.

Fractional Law Firm CMO

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

Lewis Goldman

Rose Lee

Carrie Pastolove

Alan Gold

Christal Westbrook

Amy Parker

Achieve higher marketing ROI with Our Fractional CMO Services

The Case for Digital Authority Partners: Your Law Firm’s Fractional CMO Expert

Legal Marketing Leadership

Law Firm Marketing Focus

Custom Growth Blueprints

Complete Marketing Control

What Our Law Firm Clients Say About Us

Schedule Your Free Consultation

Clutch

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CES

Time Magazine

UpCity

Clutch

What is a Fractional Law Firm CMO?

Meet Our Featured Law Firm FCMO

Lewis Goldman

Lewis Goldman is a legal marketing and client success executive with an extensive background in driving growth and profit for law firms, from startups to large established firms.

Schedule a Meeting with Our Fractional CMOs Today

How Our Fractional CMOs Can Help Your Law Firm Succeed

Performing an audit

Creating a 12-month marketing roadmap

Optimizing your online presence

Improving marketing automations

Implementing powerful search and media strategies

Updating branding, content marketing, and PR

Hiring top talent for your marketing efforts

Monitoring KPIs and optimizing marketing spend

Legal Fractional Marketing Services We Offer

Fractional Law Firm CMOs: Frequently Asked Questions (FAQs)

What is a fractional law firm CMO?

Why should a legal firm hire a fractional CMO?

Can a fractional CMO for law work remotely?

Can a fractional CMO for law offices help with lead generation and customer acquisition?

How do I get started with a legal fractional CMO firm?

What does a fractional CMO for law offices do?

How much does a legal fractional CMO cost?

How long does it take to see results with a fractional legal CMO?

Is a fractional CMO a cost-effective solution for smaller and mid-sized law firms?

You’ll Be in Great Company

Our Fractional Law Firm CMO Case Studies

Cohen, Feeley, Altemose & Rambo

Hays Firm: Probate Attorney in Chicago

Jacko Law Group

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Learn More About Legal Marketing and Fractional Law Firm CMOs

Still Not Sure if a Fractional CMO is Right for Your Legal Office?

If you've ever wondered how smaller firms grow into nationwide giants, now's the time to live that success story yourself.