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B2B Fractional CMO for SaaS Companies

B2B Fractional CMO for SaaS Companies

Looking to bring even more success to your SaaS business? From creating a first-rate content campaign to growing your team on a local or national level, a B2B Fractional CMO can help move the needle quickly.

When you work with DAP, you receive instant access to top fractional chief officers who have been the driving force behind software companies’ marketing triumphs, time and time again. An FCMO brings massive marketing potential to companies with smaller budgets. It's time to invite a B2B Fractional CMO for SaaS companies to join your team.

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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

4X

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

AWARDS
OUR PROCESS
FAQ
CLIENTS
CASE STUDIES

Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.
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Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit. 
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Increased online leads by 50% for a healthcare SaaS product & device manufacturer.
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Call or Text: (888) 846-5382

The Case for Digital Authority Partners: Your B2B Growth Marketing Authority

B2B Marketing Leadership

We have partnered with over 100 companies generating $10M-$100M, bringing Fortune 500-level experience to drive faster market growth.

Revenue Growth Engineering

Our fractional CMOs increase qualified leads by 200% and cut sales cycles by 40% for B2B companies.

Strategic Market Authority

We translate complex B2B solutions into market-leading positions, driving a 300% increase in C-suite engagement and 45% higher deal values.

ROI-Driven Execution

From demand generation to ABM campaigns, our systems have helped B2B clients reduce CAC by 45% while doubling pipeline value.

Let's Engineer Your B2B Growth Strategy — Get Your Free Marketing Audit Today >

What Our SaaS Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder Vhanti
Tyson Schroeder
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”
Cera Stan CEO & Founder
Cera Stan
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Schedule Your Free Consultation

Contact us today to schedule your free consultation with a B2B fractional CMO for SaaS companies and discover what we can do to elevate your business.

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Top Digital Marketing Company in Chicago
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Chicago's Top Marketing Strategy Firm
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Award-Winning Innovators in Interconnected Digital Strategy at CES
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Trailblazers in the Top 100 Digital Innovators by Time Magazine
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What Is a Fractional CMO for B2B SaaS Companies?

A "CMO-for-hire" or Fractional CMO is an essential part of any B2B SaaS company's growth marketing strategy. Through proven, data-centric marketing strategies designed for rapid growth, our brilliant CMOs skillfully guide your business toward becoming a competitive industry player. With plans tailored to meet your specific needs, hiring a B2B fractional CMO for SaaS companies can be key to staying and remaining ahead of the competition.

When you hire a DAP B2B Fractional CMO for your SaaS business, you’ll gain:

  • Actionable insights for SaaS success: Our B2B Fractional CMOs unlock your SaaS business’s full potential by tapping into our world-class marketing expertise, wide networks, and resources — propelling your business to the top. With unmatched analytical skills, our executives steer your business confidently through the intricate SaaS landscape. With their data-based, customer-centric approach combined with a history of victory, our B2B Fractional CMOs work hard so you can overtake your competition and secure future business. 
  • Executives well-versed in marketing strategy: A B2B fractional CMO for SaaS companies has unrivaled expertise in SaaS marketing tactics and its evolution, including agile marketing, account-based marketing, and navigating the overwhelming emergence of AI. With decades of experience, our executives have a deep understanding of the complexities found in the B2B SaaS industry, allowing them to revolutionize your marketing approach. It’s time to drive growth, boost revenue, and acquire customers for your business with ease.
  • Staff training in best practices in SaaS marketing and teamwork: Our B2B Fractional CMOs empower your team through mastered guidance, training, and the insights necessary for highly effective campaigns. Get executive marketing leadership for your B2B SaaS business with Digital Authority Partners today. Our services are cost-effective, flexible, and designed for all growth stages of a SaaS company. Choose us for unbeatable, undeniable results.

Meet Our Featured

SaaS Fractional CMO

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Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+ B2B SaaS enterprise organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our B2B Fractional CMOs Today

Scheduling a call with a B2B fractional CMO for SaaS companies can help your organization maintain growth in a cost-effective, flexible way.

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How Our Fractional CMOs Can Help Your B2B SaaS Business Succeed

  • 1
    Perform a marketing audit:

    Our Fractional CMOs conduct a thorough assessment of your current marketing strategies to identify strengths and areas of improvement.

  • 2
    Develop a 12-month marketing roadmap:

    We develop a detailed, customized marketing plan for the next year, outlining clear objectives and actionable steps.

  • 3
    Optimize online and social presence:

    Our marketing pros enhance your digital footprint so that your B2B SaaS company is visible and engaging across relevant online platforms.

  • 4
    Improve marketing automations:

    We maximize necessary advanced automation tools to streamline processes and improve customer interactions.

  • 5
    Implement powerful search and media strategies:

    A B2B fractional CMO for SaaS companies uses targeted search engine optimization (SEO) and social media tactics to boost your online reach, conversions, and brand image.

  • 6
    Update branding, content marketing, and PR:

    Increase brand identity, public relations, and content efforts to resonate better with your target audience.

  • 7
    Hire top talent for your marketing department:

    Our Fractional CMOs have years of experience recruiting top marketing talent and reliable vendors to support your growth.

  • 8
    Monitor KPIs and optimize marketing spend:

    By constantly tracking key performance indicators, we can optimize your marketing budget for maximum ROI.

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SaaS Fractional Marketing Services We Offer

CMO Consultants
Tap into our CMO consultant services to achieve your marketing growth goals.
Marketing Strategy Consultants
Get a personalized professional evaluation of your marketing needs to better understand your target audience.
Fractional Marketing Directors
Hire our skilled marketing professionals and leverage the latest industry techniques and strategies to enhance your team's capabilities.
Digital Strategy Consultants
Our digital strategy experts can assist you in improving your business model, pricing strategies, and go-to-market plans.

FAQs About B2B Fractional CMO for SaaS Companies

What is a fractional CMO for B2B SaaS companies?

A B2B SaaS fractional Chief Marketing Officer, also known as a CMO-for-hire, is a marketing consultant who specializes in the SaaS industry. Our experts work with mid-sized companies to provide invaluable strategic direction and spearhead marketing campaigns on a part-time basis.

Hiring a fractional CMO can be essential to scaling marketing efforts. Their gift for B2B SaaS marketing strategies is the perfect match for the unique challenges and opportunities in today’s market. Previous clients have seen significant increases in growth and profitability for their organizations — which is why 92% of companies wish they’d brought in a fractional CMO sooner.

Yes, a B2B fractional CMO for SaaS companies can focus on creating powerful lead generation tactics and improving customer acquisition efforts. They can help implement lead generation campaigns, refine targeting and messaging, perfect conversion funnels, and utilize digital marketing channels to attract and convert potential customers.

A B2B fractional CMO for SaaS companies conducts a thorough review of your current marketing efforts and develops a customized marketing plan for the next year. They can assess and enhance your online presence and your marketing automation setup.

Other FCMO responsibilities can include refining or even overhauling content marketing and B2B branding strategies, along with strategizing top-of-the-line organic and paid media strategies. A Fractional SaaS CMO’s ability to understand company culture also makes them the ideal individual to hire, onboard, and train marketing professionals (along with other new team members who might be needed). During this whole process, they monitor your KPIs to maximize your marketing budget and reach for the ROI you’ve been dreaming about. 

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized B2B SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

The fee for a fractional CMO in the B2B SaaS industry can differ. Generally, the hourly rate ranges from $250 to $500, but this may vary. Considering how much a B2B fractional CMO for SaaS companies earns compared to their full-time counterparts (a six-figure salary), the FCMO is far more cost-affordable. 

Results achieved with a fractional CMO for B2B SaaS depend on various factors, including the current state of your marketing strategies and your specific objectives. However, with their specialized knowledge and focused tactics, fractional CMOs can typically deliver significant progress within a few months of starting the collaboration.

You’ll Be in Great Company

Our B2B SaaS Fractional CMO Case Studies

DecisionLink
Software as a Solution

DecisionLink

  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
cove-markets-image-01
Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Chicago, IL 60654

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healthcare fractional cmo

Still Not Sure if a Fractional B2B CMO Is Right for Your SaaS Company?

DAP understands that deciding to hire a SaaS Fractional CMO is an important decision, especially in the competitive B2B SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

However, choosing our SaaS Fractional CMOs puts you on the best path to undeniable value and proven wins. With an established history of boosting marketing ROI, our SaaS Fractional CMOs have been the cornerstone of consistently enhancing profitability throughout the B2B SaaS industry.

We understand time waits for no one, especially in the fast-paced SaaS business world. Most businesses don’t have the time or budget to hire a full-time executive or spend months searching for one. However, our SaaS Fractional CMOs are equipped to quickly step in and offer the direction you need from the moment you need it.

Understanding that every business is driven by its own unique objectives, many SaaS companies have found that partnering with Digital Authority Partners has been both beneficial and cost-effective. Our SaaS Fractional CMOs fuel your journey. Through proven strategies and remarkable results, they’re ready to be the force behind your business growth.

Your Competitors Have a CMO. Now You Can Too - At 75% Less → See How It Works