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Fractional CMO for SaaS

Fractional CMO for SaaS

Maximize your SaaS business's marketing potential with our Fractional CMO services. Get instant access to a large pool of SaaS marketing talent executives who have helped software companies achieve marketing success again, and again, and again.

Discover the strategic advantage of partnering with our experienced CMOs-on-demand. Don't miss out —92% of companies wish they had hired a Fractional CMO sooner.

Take your SaaS marketing to new heights. Explore the benefits of our Fractional CMO services today.

Schedule Your Free Consultation


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95%

of companies that hire a Fractional CMO are satisfied with the results and plan to continue or expand the engagement.

95%

of businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring a Fractional CMOs vs. hiring a full-time CMO.

4X

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

AWARDS
OUR PROCESS
FAQ
CLIENTS
CASE STUDIES

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

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Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

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Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

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Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

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Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit. 
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Increased online leads by 50% for a healthcare SaaS product & device manufacturer.
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Call or Text: (888) 846-5382

Your Series A to B Growth Partner: Silicon Valley CMOs at a Fraction of the Cost

Silicon Valley Leadership, Startup Budget

Access former SaaS CMOs from Salesforce, HubSpot, and Everbridge at 1/3 the cost of a full-time CMO, with our fractional leaders bringing 12+ years of B2B SaaS expertise to your growth strategy.

Rapid Go-to-Market Engine

Scale your marketing operations from seed to Series B without the executive bloat. Launch new market initiatives 45% faster while saving $200K+ annually in C-suite compensation.

Full Growth Infrastructure

Product strategy to revenue optimization - all under one roof. Transform scattered initiatives into a precision growth engine that cuts CAC by 65% while tripling pipeline velocity.

Proven SaaS Performance

Track record of 180% average ARR growth and 40% reduced CAC across 100+ B2B SaaS companies we've scaled from pre-revenue to category leaders through our metrics-obsessed approach.

Double Your Growth Rate — Get Your 6-Month Revenue Plan >

What Our SaaS Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder Vhanti
Tyson Schroeder
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”
Cera Stan CEO & Founder
Cera Stan
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Top Digital Marketing Company in Chicago
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Chicago's Top Marketing Strategy Firm
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Award-Winning Innovators in Interconnected Digital Strategy at CES
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Trailblazers in the Top 100 Digital Innovators by Time Magazine
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What is a Fractional CMO for SaaS?

A "CMO-for-hire" or Fractional CMO for SaaS is an essential part of any SaaS company's growth marketing strategy. Our CMOs have specialized knowledge in areas such as branding, PPC, marketing automation, and talent acquisition. Their expertise is tailored to meet the specific needs of our SaaS clients. Hiring our Fractional CMOs is a must for any SaaS company looking to stay ahead of the competition and achieve long-term success.

Here are the top 3 benefits of hiring a Digital Authority Partners Fractional CMO for your SaaS business:

  • Immediate insights for SaaS success – Our Fractional CMO will create a powerful marketing strategy to help your business gain a competitive edge in the market.
  • Experienced marketing executives specialized in SaaS – Our Fractional CMOs possess unmatched expertise in SaaS marketing tactics. With decades of experience in the industry, our executives have a deep understanding of the complexities of the SaaS landscape, allowing them to drive growth, boost revenue, and acquire customers for your business with ease.
  • Team training for SaaS marketing excellence – Our Fractional CMOs offer expert guidance and training designed to empower your team with the skills and insights needed for highly effective campaigns.Get expert executive marketing leadership for your SaaS business with Digital Authority Partners today. Our Fractional CMOs deliver tailored solutions to drive your business to new heights. Our services are cost-effective and flexible, designed for SaaS companies at different growth stages. Choose us for unbeatable results.

Meet Our Featured

SaaS Fractional CMO

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Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our Fractional CMOs Today

Let’s discuss your marketing needs and discover how our Fractional CMOs can drive growth for your business.

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How Our Fractional CMOs Will Help Your SaaS Company Succeed

  • 1
    Audit your marketing initiatives:

    Our Fractional CMOs will conduct a thorough assessment of your current marketing strategies to identify strengths and areas for improvement.

  • 2
    Create a 12-month marketing roadmap:

    We'll develop a detailed and customized marketing plan for the next year, outlining clear objectives and actionable steps.

  • 3
    Optimize your online presence:

    Our experts will enhance your digital footprint, ensuring your SaaS company is visible and engaging across relevant online platforms.

  • 4
    Expand your marketing automation:

    We will execute advanced automation tools to streamline processes and improve customer interactions.

  • 5
    Implement effective search and media strategies:

    Our Fractional CMOs will use targeted search engine optimization and media tactics to boost your online reach and conversions.

  • 6
    Revamp branding, PR, and content marketing:

    Increase brand identity, public relations, and content efforts to resonate better with your target audience.

  • 7
    Hire the right talent and vendors for your marketing department:

    Our Fractional CMOs have years of experience in recruiting top marketing talent and reliable vendors to support your growth.

  • 8
    Monitor KPIs and optimize marketing spend:

    By constantly tracking key performance indicators, we will optimize your marketing budget for maximum ROI.

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SaaS Fractional Marketing Services We Offer

CMO Consultants
Tap into our CMO consultant services to achieve your marketing growth goals.
Marketing Strategy Consultants
Get a personalized professional evaluation of your marketing needs to better understand your target audience.
Fractional Marketing Directors
Hire our skilled marketing professionals and leverage the latest industry techniques and strategies to enhance your team's capabilities.
Digital Strategy Consultants
Our digital strategy experts can assist you in improving your business model, pricing strategies, and go-to-market plans.

Fractional CMO for SaaS

Frequently Asked Questions

What is a fractional CMO for SaaS?

A SaaS fractional Chief Marketing Officer, also known as a CMO-for-hire, is an expert marketing consultant who specializes in the SaaS industry. Our experts work with mid-sized SaaS companies to provide invaluable strategic direction and spearhead marketing campaigns on a part-time basis.

A fractional CMO for SaaS businesses will conduct a thorough review of your current marketing efforts and develop a customized marketing plan for the next year. They can enhance your online presence, assess and enhance your marketing automation setup, devise and implement both organic and paid media strategies, overhaul your branding and content marketing strategies, help you hire the right marketing professionals, and monitor your marketing KPIs to maximize your marketing budget.

For SaaS companies, hiring a fractional CMO is essential to scale your marketing efforts. Their expertise in SaaS marketing strategies is crucial in navigating the unique challenges and opportunities in the SaaS market. By doing so, you’ll see a significant increase in growth and profitability for your business.

The fee for a fractional CMO in the SaaS industry can differ based on various factors such as the amount of work, industry, and the required expertise. Generally, the hourly rate ranges from $250 to $500, but this may vary depending on the complexity of your SaaS company and the fractional CMO’s experience level.

Fractional CMOs specialized in SaaS are used to remote work and can productively cooperate with your team through virtual communication tools. We offer our knowledge and skills to SaaS companies all over the world, regardless of their location.

Results achieved with a fractional CMO for SaaS depend on various factors, including the current state of your marketing strategies and your specific objectives. However, with their specialized knowledge and focused tactics, fractional CMOs can typically deliver significant progress within a few months of starting the collaboration.

Yes, fractional CMOs for SaaS focus on creating successful lead generation tactics and improving customer acquisition efforts. They can help with implementing lead generation campaigns, refining targeting and messaging, streamlining conversion funnels, and utilizing digital marketing channels to attract and convert potential customers for your SaaS product or service.

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

If you’re interested in hiring a fractional CMO for your SaaS business, you can get started by filling out our contact form or scheduling a consultation. We’ll discuss your unique marketing requirements, objectives, and timeframe, and connect you with a fractional CMO who specializes in the SaaS sector.

You’ll Be in Great Company

Our SaaS Fractional CMO Case Studies

DecisionLink
Software as a Solution

DecisionLink

  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
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Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Chicago, IL 60654

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Still not sure if a Fractional CMO is right for your SaaS business?

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

However, many SaaS companies have found that bringing on a Fractional CMO from DAP is one of the most effective steps they can take to drive growth and outperform their competitors. In the world of SaaS, successful marketing is crucial to attracting and retaining customers.

If your marketing efforts fall short, your incredible SaaS solution may go unnoticed in the crowded market. Marketing’s goal is to establish your brand as a top choice in the minds of your target audience. Having a solid marketing strategy is imperative to prevent losing potential clients to rivals with better visibility, even if their product or service is not as superior.

To succeed in the SaaS industry, relying on chance for marketing is not enough. A solid marketing foundation is crucial for obtaining a significant market share and providing top-tier solutions. Many SaaS companies have found that partnering with Digital Authority Partners to hire a Fractional CMO is a beneficial and cost-effective option.

While You Optimize CAC, Our SaaS Clients 3X Their ARR → Steal The Playbook