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Recently, it’s become more popular to hire a fractional CMO. Many see outsourcing as a viable way to bring expert ski...
Our Fractional CMO agency increased online leads by 50% for a healthcare SaaS product & device manufacturer.
DAP’s fractional CMOs helped a Fortune 1,000 company increase revenue by 40% while cutting marketing spend by 27% within a year of working together.
Enterprise software company achieves a 27% boost in online revenue with DAP’s Fractional CMO leadership.
Find out how a Fractional CMO Agency can grow for your business. Book a consultation today!
Here are the top 3 benefits of hiring a fractional CMO:
Hire a Digital Authority Partners fractional CMO to access the executive marketing leadership you need without the burden of a full-time resource. Our expert fractional CMOs will guide you every step of the way to ensure your marketing strategies align with your growth and profitability goals. Flexible and cost-effective fractional CMO solutions.
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Ever feel like marketing agencies are more focused on upselling than understanding your business needs? It’s not uncommon. While they aim to deliver results, their priority often lies in expanding their service offerings, sometimes at your expense. This is where our Fractional CMOs step in – offering a clear, unbiased perspective and actions that align with your business goals, not their bottom line. With an hourly payment model, our Fractional CMOs are committed to providing actionable advice, aligning purely with your business objectives.
Whether you’re just starting out, experiencing a surge in growth, or at a standstill, working with our seasoned Fractional CMOs will make all the difference. Our Fractional CMOs have been in your shoes, successfully steering businesses through startup hurdles, rapid growth pains, and even periods of growth stagnation. From revitalizing brands to propelling startups to profitable heights, they bring a wealth of experience to help you tackle your current challenges head-on.
In a swiftly changing market, waiting months to onboard the right talent isn’t an option. Our Fractional CMOs are at your service, offering prompt, executive-level marketing help right when you need it. They hit the ground running, conducting a swift yet comprehensive analysis of your market, competitors, and business specifics. Leveraging these insights, our Fractional CMOs craft strategic plans that address your immediate challenges and set the stage for long-term success.
Engaging our Fractional CMOs is essentially tapping into a reservoir of rich time-tested experience and proven success. They’ve been the driving force behind profitability boosts in dozens of industries, making them your reliable partners in achieving remarkable bottom-line business outcomes. Our CMOs are not just experienced; they are seasoned strategists who deliver high ROI swiftly. With us, value exceeds cost, promising you accelerated growth trajectories.
A fractional CMO, also known as a CMO-for-hire is a part-time executive consultant hired by mid-sized companies to set up a strong foundation for marketing success. This resource brings in the experience of a CMO without you having to pay the high cost of a full-time resource. Fractional CMOs have decades of experience, knowledge and skills leading marketing teams across the country. They help you lead and grow your marketing capabilities and initiatives on a part-time basis.
The first thing the fractional CMO will do is evaluate your current marketing strategies and initiatives as well as create your 12 month marketing roadmap. They will guide your team through execution of marketing tactics such as: marketing automation, email marketing, organic search, paid search, branding, PR, and content marketing. The fractional CMO will setup and monitor marketing KPIs in order to optimize campaigns.
Without a marketing leader, it’s likely you are conducting random acts of marketing. If you wonder if your team is executing on the best tactics that generate the highest ROIs, there is likely a need for a fractional CMO. Companies of all sizes leverage fractional CMO experts in order to optimize their marketing spend, focus on the right marketing channels and tactics and create a proper process for measuring marketing ROI.
The overall hourly rates vary wildly depending on the industry you’re in, the agency you work with and the specialized nature of your product. In general though, most fractional CMO groups charge $250-$500 an hour. If you work in healthcare or fintech rates will be on the higher end.
A Virtual CMO is the same as a Fractional CMO. Different industries adopted different terms for the same function over time. These terms then made it into the public domain. That’s why you’re now stuck with Googling “virtual CMO”, “CMO for Hire”, “Fractional CMO”, “Outsourced CMO” or even “Fractional Marketing Director.” All these terms refer to the same function: a marketing executive who comes in to assess your current company, marketing efforts and technology stack and then creates a plan of action on how to optimize your marketing spend.
Fractional services refers to the practice of hiring an expert consultant to fulfill a specific need you have within your organization without the overhead of a full time resource. This is an executive that works with multiple companies on a part-time basis, usually for a few hours up to 20 hours a week.
An interim CMO is slightly different than a fractional CMO – even if a fractional CMO can fullfil an interim CMO role as well. An interim CMO is an executive brought in, usually full-time, for a short period of time (less than six months) to manage a marketing department while a company is searching for a permanent replacement. Generally, companies will either temporarily promote an existing resource into this role or contract a fractional CMO company to fulfil this role so that a marketing department can continue delivering on specific tasks while the search for a permanent replacement is ongoing.
A marketing consultant can help a company in a variety of ways over time. That includes go-to-market strategy, social media, SEO, PPC or content strategy. Marketing consultants will typically focus on a subject area, or division within a marketing department, and optimize their process, spend, and tactics in order to deliver a positive ROI for an organization.
Find out how a Fractional CMO Agency can grow for your business. Book a consultation Today!
Our Fractional CMO doubled revenue for a top Chicago app company with expert rebranding!
We grew online visitors from 1K to 100K/month for a health testing company with our Fractional CMO agency’s organic search strategy!
Our Fractional CMO agency’s strategy led to a $35M Series A for a personal savings company!
Our Fractional CMO experts took a custom art retailer from $20K to $600K/month in revenue!
We drove $20M+ in online sales for a 98-year-old manufacturer’s new e-commerce site!
Our Fractional CMO experts deployed a national PPC strategy that led to an 82% increase in new enrollments for a leading educational institution!
Recently, it’s become more popular to hire a fractional CMO. Many see outsourcing as a viable way to bring expert ski...
Hiring a full-time Chief Marketing Officer (CMO) can be quite expensive. If you are a mid-size company, you might not...
Choosing the perfect fractional CMO is crucial to the success of your business. If you hire a fractional CMO that doe...
Organizations of all sizes have found recruiting a Fractional CMO to be one of the most impactful investments they’ve made for the future of the company. The importance of strong marketing cannot be overstated.
If your marketing fails to deliver the adequate results, no one will ever hear about your amazing solution. The goal of marketing is to be “top-of-mind” for your warm customer leads. Without strong marketing, your rightful customers will choose competitor with better marketing, even if that competitor offers an inferior solution.
In short, marketing is far too important for you to try to “wing it.” If you care about providing a high-quality solution to as many customers as possible, you owe it not only to your organizational stakeholders, but also to the customers themselves, to get your marketing house in order. For many organizations, especially small and medium-sized ones, the most effective and affordable way to do this is to enlist the services of a Fractional CMO.
To understand what a Fractional CMO is, let’s first define “CMO.” A CMO is a chief marketing officer. It’s a C-level executive position that assumes final responsibility for all marketing activities undertaken by the organization that employs them. Large organizations may have a full-time CMO to complement the efforts of the CEO, CFO, COO, and/or CTO.
Smaller organizations, however, may discover that they don’t have the budget for a full-time CMO. But that doesn’t mean the job is any less necessary for them. In fact, for smaller brands with less name recognition, the motivation is even stronger to market effectively.
This is where the Fractional CMO comes in. A fractional CMO is essentially a “CMO for hire.” Rather than being a highly-paid full-time employee, a Fractional CMO is a outside c-level executive that a company hires on a temporary basis.
A Fractional CMO might work for a company for anywhere from three months to one year or longer.
In other words, a Fractional CMO provides strategic marketing services to an organization without the need for that organization to commit to a full-time employee salary for multiple years.
You can see why this is an attractive deal to a smaller organization with fewer resources to spare on luxuries like C-level executives.
Just like the CMO must wear many hats within the marketing department of a large organization, a Fractional CMO assumes ultimate responsibility for the marketing strategy for the company that hires him/her. They usually don’t get into the nitty-gritty of writing copy, running digital marketing campaigns, running marketing reports, etc. Instead, the buck stops with the Fractional CMO on the most important strategy marketing activities, including:
A CMO for hire can have a substantial impact on the direction of the company. By leveling up the company’s marketing efforts, and arming the marketing team with the tools they need to continue a pattern of success, a Fractional CMO can completely transform an organization’s ability to create awareness around its brand. Examples of the lasting impact a fractional CMO include:
Lean organizations might be opposed to expanding the team. Adding another C-level executive to the team may not be appealing. Nevertheless, a CMO for hire could be just what a small or medium sized organization needs to put their brand on track for success. Here are some signs that your organization might need a Fractional CMO.
The reason Fractional CMOs exist to provide a service that most companies find too difficult to do on their own or fine the right people with the right skills. Some of the advantages of working with a Fractional CMO include: