Content Strategy Agency

Work With the Top Atlanta Social Media Marketing Agency

Billions upon billions of people are on social media—no business plan is complete until this digital giant is included. At Digital Authority Partners, we specialize in creating impactful social media strategies that make your shareholders shout with joy (or at least send congratulatory emails).

Our Atlanta social media marketing agency excels in developing and executing social media strategies tailored to your specific needs. We have a solid gold record of success (just look at our case studies), with strategies that significantly boost online visibility and customer engagement into the stratosphere. 

DAP’s marketing pros take a holistic approach to social media marketing, providing detailed reasoning and channel logic. We track and report on your key performance indicators (KPIs) so you can see how our custom social posts calendar, timelines, and recommendations are working. As the premier Atlanta digital marketing agency service, we know the capital city (and the whole state of Georgia as well). 

Our results speak for themselves. To date, Digital Authority Partners has delivered 1.5 million monthly visitors to clients’ websites, generated one million leads, and secured 40,000 first-page first-position keyword rankings. Atlanta is home to industries like healthcare, Fintech, film, law, and more. We have the social media skills to bring our clients the biggest slice of that peach. Chat with DAP today to schedule a free consultation and discover how our Atlanta social media marketing agency can help you achieve your marketing goals.

We Help You Craft
Results-Oriented User-Centric Content Strategies

Marketing Audit
Social Media Strategy
Organize Your Marketing Team
Set Up Social Media KPIs
Social Content Creation
Understand your customer

A thorough understanding of your customer base is crucial for a successful social media strategy. Our Atlanta social media marketing agency invests time into market research to uncover the demographics, behaviors, and preferences of your target audience. This knowledge enables us to create posts that get people thinking, talking, and, ultimately, buying.

Read more
Document The Customer Journey

We track the entire customer journey from the first point of contact to the final purchase. By identifying key interaction points and experiences, we can see which posts got the most attention and which brought visitors to your website. Helping Atlanta customers move through the marketing funnel is what we live for (along with the Georgia State Fair funnel cakes).

Read more
Define The Ideal Customer Experience

Our experts work with you to outline what the ideal customer experience looks like for your brand. We pinpoint the emotions and touchpoints that should be highlighted at each stage of the customer journey. This cohesive experience builds loyalty and encourages repeat interactions.

Read more
Personalization and Targeting

Effective social media marketing hinges on personalization. We utilize sophisticated targeting techniques to create posts geared toward your target audience. (Did we mention we do first-rate customer research and segmentation? Because we do.) When an audience feels understood and valued, conversion rates go up.

Read more
Post Variety

To draw social media’s spotlights to your channel, you need captivating, creative posts. We research your audience to understand the types of content that stand out to them. Our Atlanta social media marketing agency adds variety to your feed to keep users engaged and paying attention. That could be short-form or long-form videos, images, photo carousels, polls, infographics, and more.

Read more
Social Channel Audit

Our team investigates the on-platform, off-platform, and technical elements of your social media channel and existing content (like blogs, landing pages, and more). We identify possible issues and propose the best strategies for driving the metrics you want to see.

Read more
Personalized Posts

Social media has taken personalization to new heights. Contextual data and programs like Google Analytics help us better anticipate users’ next steps so the content they see is precisely what they want to see.

Read more
Marketing Plans

DAP’s social media plans are first-rate. We rely on marketing plans for guidance and direction to stay aligned with each account’s mission, vision, and goals. Creative strategy is definitely creative (naturally), but it’s also fact-based. No plan is perfect (although we are pretty close). When things can change in terms of cultural tastes and world events, our contingency plans and highly trained team allow us to adjust quickly.

Read more
Marketing Objectives

In today’s digital world, maintaining a strong social media presence is a must-have. Our Atlanta-based marketing team develops detailed social media strategies that bring your brand to life and bring it to the top of Atlanta’s business community. A post can only be powerful if it has intention behind it. That’s why we put together social media content calendars with specific goals behind each post.

Read more
Communication Strategy

DAP’s digital advertising experts are old hats at structuring marketing teams, assigning clear roles and responsibilities that highlight each member’s strengths. (Quick tip: For high-level team leadership, you’ll want to check out our Atlanta fractional CMO services.) Our approach streamlines workflows, makes for more effective communication, and establishes a collaborative atmosphere that nurtures innovation, creativity, and maybe even fun Zoom calls.

Read more
Social Media Content Calendar

A social media content calendar is an invaluable tool for planning all your social activities and easily sharing them with your team. Instead of just a lengthy to-do list living in a cluttered Google Doc, putting dates and content in a calendar helps create a clear strategy so you can check off your KPIs all the way to your shareholder meetings.

Read more
Tools & Processes

Our Atlanta social media marketing agency has decades of experience in social media strategy. We know Google Analytics, Adobe, Ahrefs, and dozens more top to bottom. Our access is essentially your access—but you don’t have to learn how to use them. We already did that hard part.

Read more
Traffic

Different metrics come into the equation when evaluating a strategy. Our Atlanta social media marketing agency first defines what we need to know and then sets up the metrics. Our KPIs for social media traffic might focus on metrics like engagement rate, click-through rate (CTR), and follower growth rate. Tracking traffic (including referral traffic), impressions, and more in the hunt for conversion rates and lead generation is also part of our secret sauce.

Read more
Conversion

To convert casual watchers on social media, they must progress through the sales funnel. Our Atlanta social media agency has many ways to keep the sales funnel moving in the name of conversion, including targeted ad campaigns, retargeting ads, exclusive ads, and user-generated posts.

Read more
User Behavior

Establishing relevant Key Performance Indicators (KPIs) is essential for measuring the success of a marketing strategy. We assist you in setting up KPIs that set you up for success. By tracking metrics like engagement rates, conversion rates, and customer acquisition costs, we provide actionable insights that help refine your strategy and drive continuous improvement.

Read more
Shareable Posts

We analyze your current social media metrics, identify areas for growth, and create content that resonates with your audience on platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn.

Read more
Post and Content Creation

Creating interesting social media content requires both creativity and strategic insight. Our Atlanta-based marketers excel at producing high-quality, captivating social content tailored to your brand’s voice and audience preferences. From stunning visuals and videos to insightful articles and posts, we work hard so that your social media channels are exciting and in harmony with your overall marketing strategy.

Read more
Guest Posting and Partnerships

Our Atlanta social media marketing agency regularly works with influencers and content creators to showcase clients’ products. Influencers’ established audiences and unique storytelling styles are valuable assets, and their posts highlight product features and how-tos in a relatable way. Trust, credibility, and visibility = achieved.

Read more
Shareable Content

People have a lot of choices when it comes to what content to send to their friends, family, and work buddies. Our Atlanta digital marketing team makes content that is 100% share-worthy—valuable, entertaining, informative—or a combination of all of the above. Stunning visuals, relatable stories, and easily digestible facts turn followers into fans. By creating shareable posts, brands can increase their reach and visibility, as users act as advocates by sharing the content and spreading the message with friends, followers, and family.

Read more
Email and PPC Campaigns

Email marketing, PPC content, and social media campaigns can work together in a combo even better than peanut butter and jelly. PPC ads can drive traffic to targeted social media posts or landing pages (where people can sign up for emails). In return, emails can share social content. Then, to really top it off, we take the data from all three to fine-tune the campaign and find more customers.

Read more

Digital Authority Partners Services You May Also Be Interested In With Our Atlanta Digital Marketing Agency Services

Expertly-Crafted Social Media Strategies in Atlanta Since 2016

We help healthcare organizations in Atlanta create social media marketing and communication strategies that expand your audience, increase engagement, inform, and inspire people to contact you. Our clients include industry leaders like Blue Cross/Blue Shield, Omron, and Athenahealth, along with both large and small healthcare companies.

Our social media marketing agency in Atlanta develops social media strategies for long-term brand awareness or specific product launches (and everything in between). Our cross-functional team aligns social strategies with your objectives for maximum results. Content creation is resource-intensive and relies on the input of many talented, trained individuals: We have the human capital to scale your social media marketing efforts effectively.

With financial services increasingly moving online, having a stellar social media strategy in the FinTech industry is essential. Without it, a FinTech company may struggle to stay competitive.

96% of the largest FinTech companies consistently produce thought leadership posts. The competition in this industry is fierce; your brand must work smarter to stand out. Our Atlanta social media strategy agency helps you rise above the noise and establish your brand as a household name. We generate compelling social content that drives leads and delivers results.

Using data analytics and continuous adjustments, we refine your social strategy to best suit your brand, driving more traffic and conversions. DAP’s Atlanta social media marketing agency has delivered results for dozens and dozens of Fortune 500 businesses. 

We’ll guide you through a 12-month journey of learning, growth, and achievement. After partnering with us, watch your social media boost sales, engagement, and your bottom line.

The education sector is highly competitive in Atlanta. In the Atlanta region alone, there are nearly 60 colleges, and our city ranks sixth in the total number of graduating students a year. This doesn’t even include the entire state of Georgia. To attract in-state and out-of-state students, Georgia universities, secondary schools, remote learning programs, daycares, and more need to earn top grades on social media marketing.

Our Atlanta social media marketing agency has a proven track record in developing social strategies that boost enrollment, alumni engagement, and public interest. Our data and analytics experts identify and segment high-potential audiences to create strategies. This data-driven approach to social media management builds trust, educates, and engages key players in Atlanta’s education scene.

Carefully formulated social content can make it easier for potential clients to find your Atlanta law firm; it also presents your group as relatable and approachable. The right social media marketing strategies can reduce advertising costs while increasing your caseload.

Social media has the ability to go viral, and localizing this content is a snap (for experts, anyway). Post types may include featured client testimonials, case results, tips, and more.

Legal-centric social media posts bring your Atlanta law firm directly to consumers, and you can double that impact with geofencing. With geofencing, law firms can reach potential clients with posts based on their specific geographic area. This strategy is particularly effective for promoting local services, events, consultations, and prompting engagement with a relevant audience.

According to the National Association of Realtors, 73% of buyers interviewed only one real estate agent, making visibility one of the most critical factors in marketing yourself. Social media can be used to reach new tenants, new buyers, and local and international investors. A real estate social media strategy may include testimonials, video tours, market updates, image carousels, and more.

Localizing your content (especially with paid social media) is a great way to introduce your services to the Atlanta area and create top-of-mind awareness. When someone is ready to buy or sell a home or invest in land or a building as a form of rental income, you want to be the first person they think of.

Social media marketing is a powerful tool for professional services businesses. Engaging, helpful, and trustworthy social media content builds credibility and establishes your expertise as the finest company in town.

Businesses need a consistent, cohesive strategy for moving prospects at different levels of interest to the next step in contacting you or making a purchase. Our Atlanta social media agency develops highly strategic content strategies that significantly boost traffic and conversions.

To start, we work our data analytics magic (science) to gain a thorough understanding of your target audience and create customer personas. Then, we design the calendar around your ideal customer. Sharing industry news, testimonials, product demonstrations, and case studies could be part of our calendar. 

Influencer collaborations and professional partners are two other ways to build your brand and your following. At the end of the day, our process is successful because it focuses on helping real people solve real problems.

You’ll Be In Great Company

Schedule Your
Free Consultation

Questions about your social media strategy? Schedule a time to talk with an expert on our Atlanta social media marketing agency to discover what we can do for you.

Michael Reddy
Atlanta, GA
arrow icon
Atlanta, GA

Why Atlanta Companies Choose Us for Their Social Media Strategy Needs

  • We’re Experienced. Our social media strategists bring millions of views to clients’ accounts, increasing engagement and conversion rates.
  • We Deliver On Time and On Budget. Our Atlanta digital marketing team has access to the best of the best when it comes to analytics and competitive analysis tools so we can get you the information you need and the results you dream of.
  • We’re Award-Winning. We were voted a Top Marketing Strategy Company (Clutch) and the Best PPC Agency (Expertise). DAP’s also the Top Mobile App Development Company (GoodFirms) and is behind the Best Interconnected Digital Strategy (CES). We have more wins than word space here; see our awards page for more.
content-img

Some of Our Work in Atlanta

Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
Dickson left computer
Technology

Dickson

  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study
table-XI-01
Professional Services
Technology

Table XI

  • 14% increase in pageviews
  • 20% increase in organic traffic
  • 10% decrease in site-wide exit rate
  • 6% more sessions per user
View case study
Twinkle in Time website
E-commerce

Twinkle in Time

  • 35+ point increase in Domain Rating (DR) within six months
  • 354 ranking keywords for the client’s website after one month
  • 10K+ unique visitors gained within six months
View case study
ladybug case study
Education

LadyBug & Friends Daycare and Preschool

  • 200% Increase in revenue year over year
  • 253% Increase in organic traffic year over year
  • 2,000+ # of local keywords ranking
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Want to meet with our team?

Book a meeting directly here

calendar arrow

Why You Should Choose Digital Authority Partners For Your Social Media Needs

Results

We focus on delivering measurable results. DAP’s social media marketing team has significantly increased web traffic, lead generation, and customer engagement for our clients. We’re proud of our case results, which include increasing monthly website visitors by 200% and generating over 50,000 leads annually. With advanced data analytics and continuous optimization, we stay on top of changing industry trends and changing algorithms. 

Two women at an Atlanta social media marketing agency look at a computer in an office
The head of an Atlanta social media marketing agency goes over new reports on a whiteboard.

Full Transparency

We prioritize full transparency throughout our social media strategy process. Our Atlanta marketing team provides clear, detailed reporting on all aspects of our work, from the audit to strategy to development and to performance tracking. You’ll have full insight into our methodologies and progress. That way, you stay informed and confident in the value of our work. 

Making Your Life Easier

Digital Authority Partners is dedicated to getting rid of your marketing-based stress. Based in Atlanta, we manage everything from research and planning to posting and reporting. Our tailored solutions free up your time, allowing you to focus on other critical areas of your business. With our expert support, you can trust that your social media marketing is handled efficiently, delivering excellent results without adding to your workload.

Two happy Atlanta social media marketing agency employees walk down the street into an office building
Do you want to grow in 2024?