Content Strategy Agency

Work With Chicago’s Top
Content Strategy Agency

72% of marketers agree that content strategy increases engagement and leads. If your business doesn’t have a strong content marketing strategy, you’re missing out on sales. At Digital Authority Partners we pride ourselves on our proven track record of results with content strategy.

The Return on Investment (ROI) on content strategy is indisputable. 70% of marketers say they can prove that content strategy has increased their number of leads. But most businesses lack unified plans for tracking and measuring overall content marketing success. Our Chicago content strategy agency presents you with well developed, clearly defined plans laid out with specific strategies for the markets and channels you want to focus on. 

We provide complete content marketing strategies with reasoning, channel logic, projections, content calendars, timelines, and key performance indicators, all based on best practices, data, and competitive intelligence. 

Results of our content strategies speak for themselves. 1.5 million monthly visitors delivered to client’s websites. 1 million leads generated. 40,000 first page first position keyword positions. Contact us to schedule a free consultation.

We Help You Craft
Results-Oriented User-Centric Content Strategies

Marketing Audit
Content Strategy
Organize Your Marketing Team
Set Up Marketing KPIs
Content Creation
Understand your customer

In every business, the customers are the most important element. Developing brand loyalty is crucial to business success. Our comprehensive marketing audit starts with your customers and considers your strengths, weaknesses, opportunities, and threats in the market.

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Document The Customer Journey

Documenting and understanding the customer journey is vital to your business’s overall content strategy. It outlines how your brand decides to invest in its marketing strategy. At our agency, data-tracking and analytics play a key role in content strategy and obtaining the best results for your brand.

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Define The Ideal Customer Experience

Building the ideal customer experience increases both customer lifetime value and customer referral value. We’re here to optimize your spending for the highest ROI. Our agency provides a detailed audit that converts leads at every touchpoint. 

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Personalization and Targeting

While it’s difficult to personalize every content interaction, it’s important to personalize the content you can. We help you with content strategies that feel personalized by anticipating users questions as they progress through your content funnel.

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Content Variety

A rich variety of content is key to an engaging user experience. Understanding your audience gives insights into the types of content that resonates most with your users. We add variety to your mix and create more engaging user experiences.

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SEO Audit

Analyze the on-page, off-page, and technical SEO components of your website and existing content to uncover any problems and to discover the best content and keyword ideas for driving organic traffic.

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Personalized Content

Technology has enabled personalization to a greater degree than ever before. With advanced technology it is possible to begin personalization before a prospect ever provides their contact information. Through marketing automation of events and triggers you can predict your prospects’ next steps.

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Marketing Plans

Plans can’t foresee every possible contingency. But they can provide guidance and direction ensuring your on the course that aligns with your businesses’ mission, vision, and goals. We help you craft effective strategic content plans.

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Marketing Objectives

Work with you and your team uncovering concrete objectives for your content strategy. Every piece of content should act as a well planned stepping stone leading to another. Moving users naturally toward your objectives.

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Communication Strategy

Communication strategy isn’t static. You may have multiple communications strategies for unique product and service lines, and users at various stages in their journey. We help you develop strategies within strategies, then link it all together with your overall marketing strategy.

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Content Calendar

A content calendar is a resource to help you plan all content activities and easily share them among team members. Rather than a long to-do list, applying dates AND content allows for a clear strategy including your brands’ marketing goals.  

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Tools & Processes

With deep experience in content strategy and production, our team equips you with tools and processes that help you maximize and leverage existing content while creating new content and keeping everything manageable, regardless of your team size.

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Traffic

Traffic and conversions are the two most important metrics in digital marketing. But in order to convert you have to get traffic. Understanding your traffic sources and mediums is vital to other online efforts.

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Conversions

Conversions happen when someone completes an action like filling out a contact form or making a purchase. Other conversion actions can be setup to provide additional data for predictive insights and campaign optimizations. 

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User Behavior

Is important to understanding how your users respond to your site and consume your content. Understanding behavioral metrics provides insights for content and conversion optimization. 

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Shareable Content

User shares and backlinks attest to the validity and value of your content, which not only drives direct traffic from external sites but also increases your domain authority and ranking. 

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Blog and Article Creation

Striking a balance between readers, search engines, and business objectives is no easy feat. Our talented writers work in alignment with your content strategy to craft compelling, engaging, informative copy.

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Guest Posting

Guest posting is a foundational strategy for generating high-quality backlinks from relevant sites by providing them with content in exchange for a link back to your site.

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Shareable Content

Shareable content comes in many forms. Original and timely research papers and guides, infographics, video, and social media posts can all aid in generating backlinks and traffic.

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Email and Advertising Content

Email and paid advertising content are vital elements in boosting revenue. Our team aids with content creation and strategies for all digital channels.

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Expertly-Crafted Content Strategy Work
Since 2016

We help healthcare organizations create content marketing and communication strategies that expand your audience, increase engagement, educate, inform, and inspire and lead potential patients to contact you. Our clients include industry leaders Blue Cross/Blue Shield, Omron, and Athena Health together with healthcare organizations large and small.

We can create sweeping organization-wide communications plans, or initiative specific content strategies. Our cross-functional team leverages proven processes, data, and technology to achieve maximum results in aligning content strategies to your objectives. Content creation is resource intensive and relies on the input of many individuals. We have the human capital to scale your content marketing.

The age of paper finance is over. With ever more financial services moving online, having an excellent content strategy in the FinTech industry is a must.Without it, your FinTech company will struggle to compete. 

96% of the largest Fintech companies consistently create thought leadership content. Competition in the industry is sky-high; your brand has to work smarter if it is going to stand out. Our Chicago Content Strategy Agency, helps you sift through the noise and create a household name for yourself. We generate compelling content that drives leads and produces results. 

Through data analytics and constant adjustments, we’ll update your content strategy to best suit your brand and drive more traffic and conversions. Our team of content strategists has produced results for over 300, Fortune 5000 businesses. We’ll take you on a 12-month journey of learning, growth, and results. 

Education is a highly competitive industry. Paid advertising costs have risen dramatically in recent years and advertising has become increasingly regulated. Colleges and universities compete locally, nationally, and internationally. Content marketing is the most effective way to reach prospective students. 

Our team has proven experience developing content marketing strategies that grow enrollments. Harnessing the power of data and analytics to identify and segment audiences with the greatest potential, we then identify omnichannel content marketing opportunities and develop strategies to convert prospective students building trust, educating, informing, and engaging across multiple content touchpoints. The results, increased traffic and enrollments. 

Content can get your law office to the top of more relevant organic search results and win business. You probably already know, pay-per-click advertising is fast and effective, but it’s also costly. The right content marketing strategies can drive down advertising costs while upping your caseload. 

65% of law firms spend most of their marketing budget online. Strategic content is key to maximizing results from both paid and organic search. Working with an agency and marketing your firm directly online can increase lead volume, or lower the cost of buying leads from lead generators and aggregators such as Avvo, Findlaw, Nolo, and other services. Content can do this in a few ways. 1.) By reducing your dependency on lead generation services 2.) By optimizing your content in paid directories to convert higher. 3.) By appearing in more organic searches. 

Contact us today to get an overview of the strategies we’ve effectively used to help law firms cut costs and skyrocket traffic and conversions.

According to the National Association of Realtors, 73% of buyers interviewed only one real estate agent. Meaning, one of the most important factors in marketing yourself is visibility. An omnichannel approach to content marketing blanketing your local area is an effective approach. Omnichannel including print, online, direct mail, radio, even television. But not everyone is able to afford advertising across all these channels. We help you develop content marketing strategies that maximize your results within your budget. 

Creating top-of-mind awareness is critical. When someone is ready to purchase or sell a home you want to be the first person that comes to mind. Content can be a powerful tool in reaching prospects at various stages of consideration and nurturing them through your funnel with helpful content that motivates them to take the next step. We help you develop engaging, strategic content and messaging across all your channels. Linking everything together into a lead generating system.

Content marketing is a highly effective tool for many professional services businesses. It can amplify your offline marketing efforts and move prospects toward choosing your service by being engaging, helpful, and building trust and credibility around your expertise. 

Most professional services businesses engage in a range of marketing activities. However, many lack a consistent, cohesive strategy for moving prospects at various levels of interest and intent to the next step in contacting you or making a purchase. 

Our Chicago content strategy agency develops highly strategic content marketing that skyrockets traffic and conversions. We use data and analysis to gain a solid understanding of your customers and then create personas by reverse engineering the thought process various customer segments go through to become aware of your solutions and gain the necessary trust and confidence to choose your services. Our process never fails because it’s based on helping real people solve real problems.

You’ll Be
In Great Company

Schedule Your
Free Consultation

Questions about your content strategy? Schedule a consultation with a DAP expert today and find out what we can do for your Chicago Content Strategy needs.

Why Chicago Companies Choose Us
for their Content Strategy Needs

  • We’re Experienced. Our content strategies drive 1.5 million monthly visits to client sites and have resulted in over a million leads.
  • We Deliver On-Time and On-Budget. Our suite of analytics and competitive analysis tools enables us to accurately gauge the effort required to generate results.
  • We’re Award-Winning. Multiple award-winning agency voted “Best Digital Marketing Agency” and five-star Clutch and Google reviews.
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Some of our work

Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
Dickson left computer
Technology

Dickson

  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study
table-XI-01
Professional Services
Technology

Table XI

  • 14% increase in pageviews
  • 20% increase in organic traffic
  • 10% decrease in site-wide exit rate
  • 6% more sessions per user
View case study
Twinkle in Time website
E-commerce

Twinkle in Time

  • 35+ point increase in Domain Rating (DR) within six months
  • 354 ranking keywords for the client’s website after one month
  • 10K+ unique visitors gained within six months
View case study
ladybug case study
Education

LadyBug & Friends Daycare and Preschool

  • 200% Increase in revenue year over year
  • 253% Increase in organic traffic year over year
  • 2,000+ # of local keywords ranking
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Want to meet with our team?

Book a meeting directly here

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Why You Should Choose Digital Authority Partners
For Your Content Strategy Needs

Results

Proof is in the pudding and our results speak for themselves. We have the people, processes, and technology that has driven results for over 300 Fortune 5000 businesses. That’s a lot of results. If we weren’t good at what we do, we wouldn’t be winning and retaining the clients we have. We also have a 95% long-term client retention rate attesting to the results we produce and satisfaction clients receive working with us. Contact us today.

Content Strategy
Content Strategy Agency

Full transparency

Many agencies operate at a level of opacity with the services you’re paying for. Not us, you’ll have full transparency, regular reporting and progress meetings detailing our efforts every step of the way. We know full transparency is the pathway to long-term client retention and growth. The more you know about what we do for you, the better you’ll understand the value of our services and retain us as your growth partner.

We make your life easier

We are on the forefront of marketing across a range of businesses and industries. This daily experience gives us a breadth and depth of knowledge beyond the pale of most small to mid-sized marketing departments. We free up your team’s resources so you can focus on other areas of your business, resting easy knowing your marketing is working for you. The factors above also make us a consultative resource for enterprise level businesses too, enabling us to provide fresh perspectives on various aspects of your marketing and support specific initiatives.

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