Chicago PPC Agency

The first step to shaping your PPC strategy is pinpointing your goals and defining which KPIs (Key Performance Indicators) to track. Every ad campaign should have a specific purpose, such as getting more leads or selling more products.

What makes your campaign successful? Is it brand exposure? ROI/ROAS (Return On Ad Spend)? Our Chicago PPC agency will work with you to answer that question based on your goals, such as meeting a certain conversion rate or hitting a target cost per lead.

Not to get all Sun Tzu Art of War on you, but you can’t choose your weapon without knowing your opponent. In marketing, your “opponents” are other Chicago advertisers. We’ll emulate and perfect what’s already working for your competitors, while capitalizing on what they may not be doing as well.

ROAS (Return On Ad Spend) is a lot like ROI – it measures how much revenue you earn on every dollar you invest (and you’re going for the biggest number possible here, naturally). We’ll help you set an achievable goal to maximize your revenue while minimizing your expenses.

You can’t get inside your customers’ heads per se, but you can grab a glimpse of the next best thing: what they Google. We’ll dig up the words and phrases your audience uses to find you and companies like yours. Strategic keyword bidding then drops your ad in their view.

We find and leverage top quality keywords – keywords with the best chance of bringing you a high return and the most brand exposure. With these keywords, your ads can land where your potential customers are, with the exact offer they’re searching for.

This includes setting the amount you’re willing to pay per click, the amount you want to spend each day, the amount you want to spend on each campaign within your account, and other strategies that make your campaign as effective as possible.

When you work with our Chicago PPC agency, it’s a two-way street. We listen, then take action. We’ll keep the conversation flowing, and make adjustments based on your specific goals.

What marks the difference between click-worthy and ignorable? Eye-catching headlines that make your ads pop out from the rest. Our copywriters are top tier, well versed in the art of the written word.

Headlines may grab attention, but it’s up to copy to hold it. This is where you can show Chicago consumers precisely why they need your goods or services. But there’s no need to whip out your thesaurus. Leave that to our Chicago PPC agency writers.

Convert, convert, convert. Your CTA creates clicks and converts potential customers into actual customers, by encouraging them to take action. Get clicks and sell your products and services with irresistible calls to action.

To keep success coming, we’ll assess performance and tweak your ads regularly and as needed. Our Chicago PPC agency will keep your ads fresh, catching your clientele’s interest again and again.

Landing pages provide a place for potential customers to “land” when they click on your ads. These pages are also designed to convert traffic into revenue, while giving you a strong quality score and ad rank. (This helps you spend less on clicks and get more eyes on your ads.)

Conversion funnels are called that because they “funnel” people to your website, from the top of the marketing funnel to the bottom. With ads, we capture their attention and get them interested. With landing pages, we create or direct desire, and with strong CTAs we inspire action.

One of the best parts of PPC marketing is the ability to track user activity. We can see the type of device used, the most profitable demographic, and which segment of the market has the highest ROAS. Monitoring this activity helps drive the most revenue possible, with the highest ROAS.

As information rolls in about how users are interacting with your ads and landing pages, our Chicago PPC agency will use this data to make adjustments and enhancements to your campaign.

These are text strings that let you track the URLs that your potential customers click on. We’ll use them to track your website’s performance and measure your campaign’s overall effectiveness.

Having no conversion tracking is like driving full speed down the highway in the dark. When you have conversion tracking set up properly, and visitors take a “conversion” action (like subscribing or buying) this shines a light on your performance so you can see how you’re doing.

Sales attribution is important because it gives you control over how much credit each ad interaction gets for your conversions. Our Chicago PPC agency will pinpoint which media are helping you reach your goals, so you can utilize those channels to their greatest potential.

This Chicago PPC agency doesn’t stop at a good ROAS. We put your money where the most money can be made. We maximize your ROAS by cutting ad spend from the poorly performing groups and campaigns, and pouring those funds instead into the high performing campaigns.

Once the plan is set and you’re ready for “lift off”, our Chicago PPC agency experts will craft ads tailored to your target market. Then it’s time to watch the traffic roll in.

At this stage, we’ll examine who is interacting with your ads, and make sure we’re only spending money on the right demographics. Better allocated ad spend contributes to less waste and more dollars in your pocket.

Tweaking your campaigns so that your ads are seen more often by people with the highest intent to buy is key to increasing leads and conversions. For that, you need a Chicago PPC agency that understands which channels best reach local Chicago consumers.

No guesswork here! We take a data-driven approach when steering your marketing vehicle. Over time, your account can transform into a well-oiled machine, bringing in leads and raking in profit.