Chicago Fractional CMO Services

Few industries have seen such drastic change in a short period of time as healthcare. It wasn’t long ago that healthcare consisted of an ecosystem of big hospitals, opaque insurance billing, and doctors who had a captive audience and no earthly idea what their services cost, with no need to think of patients as “customers.”

Those days are over. Healthcare is more consumer-based than ever, with providers abandoning “fee-for-service” models of billing to compete with retail healthcare providers—minute clinics, storefront clinics, private ERs and ORs—that bill on a “value-based care” model. Many healthcare providers now have to think seriously about their marketing for the very first time.   

Unaccustomed to a market-based approach to customer retention and advocacy, healthcare companies benefit from Chicago fractional CMO services more than almost any other. DAP’s Chicago fractional CMO services can help healthcare companies get their marketing on track through:

• Customer analysis to target the right patients
• Direct marketing customization and targeting for customized buyer personas
• SEO and SEM to automate the customer journey
• Establishment of KPIs to determine marketing ROI
• Optimization for telehealth and remote health services
• Market process implementation

DAP’s Chicago fractional CMO services help major hospitals, research centers, small or local retail healthcare providers, medtech firms, and software-as-a-medical-device (SaMD) designers.

Chicago is a major hub of global financial services, the home of major fintech companies intent on changing the world. Half of all the publicly-traded securities in the country and 20% of the security trading in the world runs through Chicago. Not New York, Chicago.

As such, the competition is hot. A slapdash marketing effort just won’t cut it—not for a small financial services firm vying to be a player, not for a large firm or fintech startup vying to be a disruptor. Financial services and fintech companies have to get their marketing on point. With the kind of competition arrayed against them, that means enlisting the services of a CMO—and if they can’t or don’t want to staff a full-time CMO, the Chicago fractional CMO service by DAP is the ideal, affordable alternative.

DAP’s Chicago fractional CMO services help fintech and financial service companies square away their marketing efforts through:

• Managing the marketing team, setting achievable goals with accountability
• Arming the marketing with processes and tools proven to work in the Chicago financial sector
• Creative a unified brand message that stands out among other financial service and fintech companies
• Clarifying and automating the customer journey 

Financial services and fintech companies in Chicago live and die by the effectiveness of their marketing. Chicago fractional CMO services by DAP lay the foundation for ROI-driven financial marketing.

Local colleges and universities face tougher marketing challenges than ever. Whereas reputation, word of mouth, or sheer geography used to keep their classes selling and the tuition dollars flowing, students have more educational opportunities than ever—including online learning for a fraction of the costs. Chicago fractional CMO services represent an advantage that most universities need.

Chicago schools and colleges need to take a proactive approach to marketing, sometimes for the first time ever, in order to stay competitive. This includes some of the most prestigious names in Chicago higher education, who find themselves competing with the Harvards and MITs of the world thanks to remote learning.

DAP has helped some of the most well-known Chicago schools, colleges, and academies make the challenging transition to a consumer-based marketing approach. Our Chicago fractional CMO services have also helped educational institutions with:

• Brand messaging
• Customizing buyer journeys to specific student personas
• Transitioning to remote learning with competitive digital marketing
• Unified branding and marketing collateral

Chicago fractional CMO services by DAP give colleges and universities the competitive advantage they need, especially in the challenging transition to a remote learning paradigm needed to safeguard their relevance and open their brand up to national and international audiences.

Governments don’t think much about “marketing.” They have “constituents,” not customers. Do constituents really need to be marketed to? The answer is “absolutely.” They may not think about “marketing,” but they do think about “messaging”—unifying constituent communication into a brand voice. Governments do have a brand. If that brand isn’t considered trustworthy, it hinders that government’s ability to do its job, whether that be regulation, licensing, policing, or public service and distribution of benefits.

DAP has offered Chicago fractional CMO services to state and local government bureaus interested in using the power of next-generation digital marketing to get the word out. A Chicago fractional CMO service can help government bureaus get on track with:

• Unified brand messaging for public services
• Unified marketing collateral for public services 
• Digital marketing strategy for brand awareness
• Marketing team management to maximize budget constraints 

We can work within any available budget to provide Chicago fractional CMO services to help public servants serve. Effectively marketing government services helps put tax dollars to their best possible use—into the service of taxpayers, who understand through effective brand communication what government agencies can offer them.

Ecommerce companies usually don’t think they need a CMO. They are often slim operations that don’t have the personnel to spare, especially at the executive level. After all, Ecommerce is a purely digital business, right? Actually, no. In fact, many Ecommerce operations don’t know which KPIs to monitor, why they matter, or what represents a robust ROI when it comes to bang for your marketing bucks. 

A skilled CMO can pull the right levers for an Ecommerce business that can substantially reduce their cost per lead, customer lifetime value, and marketing ROI. Our Chicago fractional CMO services usually uncover the fact that even eCom stores doing relatively well could be doing a lot better, especially with proper attention to content marketing and SEO/SEM.

Our Chicago fractional CMO services help Chicago and national Ecommerce businesses:

• Identify KPIs and read them correctly
• Reduce cost per lead
• Sort buyer-qualified leads from market-qualified leads
• Enhance or implement from scratch an effective content marketing strategy
• Boost customer retention, advocacy, and customer lifetime value 

Ecommerrce businesses looking to take things to the next level often find DAP’s Chicago fractional CMO services to be the piece they never would have guessed that they were missing.

Most manufacturers and wholesalers in Illinois would benefit heavily from Chicago fractional CMO services. Marketing tends to be a weak spot for manufacturers—making quality products is enough of a heavy lift without having to worry about how to find the best end-buyers or retailers. 

As such, for all the expense and effort they put into making the best products, they put little effort into maximizing their revenue per buyer and usually end up underperforming compared to their potential. 

DAP’s Chicago fractional CMO services usually start with a complete digital overhaul and updating of a manufacturing client’s website to make it an appropriate hub for a significant digital marketing effort. This includes:

• Content marketing strategy
• Website redesign and SEO
• SEM and direct marketing

Considering how few manufacturers have invested properly in their digital customer experience and marketing efforts, a substantial opportunity exists for manufacturers to stand out with the help of our Chicago fractional CMO services.

Legal expertise is a funny thing. The exact qualities that make Chicago lawyers great—logic, tenacity, persuasiveness—actually work against them in their marketing. Marketing is a more subtle, often counterintuitive art. Our Chicago fractional CMO services often lead Chicago attorneys—some of the best in the world—in directions they never would have expected. 

Our Chicago fractional CMO services focus on web strategy, including SEO, SEM, and content marketing to answer the burning questions that potential legal clients are searching for in Google right now. Legal services are highly-localized, so a Chicago fractional CMO service can provide legal practices with valuable insight into what works in Chicago. This is where out-of-town marketing services usually fall short. Lawyers shouldn’t settle for less than laser-targeted, market-specific solutions.

Our CMO services typically help attorneys and legal practices address:

• Buyer personas and customized client journeys
• A content strategy laser-targeted at the questions potential clients are Google-searching right now
• Local SEO and SEM targeted to produce results from a Chicago audience

DAP marketing officers have extensive experience producing results for Chicago legal practices. Local attorneys can realize huge growth by partnering with DAP for Chicago fractional CMO services. We can also help national firms expand their Chicago footprint with localized CMO services.

Professional and B2B services are a vast category. These companies are often highly niche-specific and struggle to hone in on the marketing strategy that will laser-target their buyer-qualified leads, acquiring them at an affordable price. DAP’s Chicago fractional CMO services excel at mirco-niching, helping professional service agencies identify their buyer personas and target the right customized messaging to them. This drastically reduces the cost per lead, increasing their marketing ROI in a substantial, sustainable, and scalable way.

Our Chicago fractional CMO services help B2B and professional service agencies strengthen their marketing efforts by:

• Customizing customer journeys based on carefully-prepared buyer personas 
• Monitoring KPIs to make sure your marketing dollars are spent wisely
• Optimizing the customer experience for buyer advocacy and maximal customer lifetime value

Every professional service company must approach marketing differently to effectively reach its target audience. DAP’s Chicago fractional CMO services help professional service agencies hone in on the strategy that leads to efficiency and prosperity.

Biotech companies are the definition of micro-niche enterprises, often targeting particular vexing medical conditions with cutting-edge research and breakthrough developments. But casting a wide net with biotech marketing can drain your marketing budget in record time. 

DAP has extensive experiencing helping biotech companies with our Chicago fractional CMO services. Your CMO will help you micro-target and customize the customer journey for the highly-specific buyer persona that forms the target market for biotech services.

DAP’s Chicago fracitonal CMO services for biotech companies include:

• Niche targeting and customer journey customization for exacting buyer personas
• Unification of brand messaging and marketing collateral
• Tracking and monitoring KPIs to ensure marketing ROI

Few Chicago fractional CMO services have the kind of specialized experience in biotech marketing that DAP does. As a future-seeking, cutting-edge marketing agency, we have a track record for helping game-changers and industry disruptors, including leading biotech luminaries.