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Are trade shows still relevant this 2023? Will trade shows still pursue amidst the lingering Covid-19? Will you choos...
Digital Authority Partners helps Las Vegas businesses develop content marketing strategies to skyrocket traffic and conversions. You provide the products and services, and we provide the content and strategies that answer questions and solve problems your prospects have.
Each month we drive 1.5 million visitors to clients' websites. We’ve delivered over a million leads for B2B clients and equivalent purchases for ecommerce clients. Focusing on the wants and needs of your prospects and customers is a strategy that never fails. We gain in depth knowledge of your prospects and tailor content solutions that drive demand.
Of companies claim content marketing is the most effective B2B marketing tactic
average increase in leads for business that blog than those who don’t
less marketing spend for companies who blog
Of marketers say content marketing provides the highest quality leads
Of marketers say content marketing production is their biggest challenge
Effective content strategy captures, nurtures, and converts visitors to customers. At DAP, our data-driven, results-oriented approach is what sets us apart from the competition. Effective content strategies focus on prospects at three stages of intent — awareness, consideration, and action. Prospects have different needs and require uniquely tailored messaging at each of these stages. Strategic content not only addresses each stage, but also intuitively moves prospects to the next stage.
To date, our content strategies have produced 1 million qualified leads. In the past year, we’ve written over 12.5k articles and delivered over 1.5 million monthly visitors to our client’s sites.
Understanding your audience segments and what phase of the buyer journey they’re on helps us determine and predict content and messaging most likely to motivate them.
Planning out your customer journey helps anticipate questions and create motivational content in each stage of the journey from awareness or no awareness to consideration to purchase.
Once we’ve outlined the customer journey, it’s time to discuss and define the experience. Content forms the pathways and corridors, guiding visitors through the seamless experience of meeting their needs every step of the way.
After defining your ideal customer, we’ll have a detailed perspective of the best content angles for your brand. Personalization and targeting are all about matching your brand’s content with prospect’s intent.
Content variety is key to effective content strategy; targeting a range of questions and interests prospects have. Our data-based approach aids us in discovering gaps in competitors content and opportunities for awareness and engagement.
Your SEO audit uncovers the on-page, off-page, and technical factors leading to a comprehensive and effective content strategy.
Segmentation and personas help us determine content personalized to different users. By understanding the questions users have and problems their trying to solve we’re can meet them where they are.
Create and present you with a detailed content marketing plan with annual, quarterly, and monthly goals complete with goals, key performance indicators, and timelines.
Objectives ensure our content aligns not only with your users, but with your business goals. Strategic content doesn’t exist in a vacuum, rather, each content piece is a spoke in the wheel of your customer experience and buyer’s journey.
Data and personas guide our communications strategy in determining and defining the messaging and approach with the highest likelihood of attracting, engaging, and converting prospects.
Your content calendar brings everything together. It is the tactical production schedule defining the discreet content needed for meeting our strategic objectives.
Our team employs proven processes for defining content strategy and an unrivaled tool set that enables us to analyze and accurately predict the content needs and effort required to reach our goals.
Your cost per lead acquisition metric is indicative of your overall campaign. It’s the amount of money you spend to generate one new lead. We calculate it by (total spend) / (total leads).
Customer lifetime value is an important metric in determining what you can spend to acquire a customer. Effective content strategies can boost retention and increase customer lifetime value.
Is your return on investment(ROI) across digital marketing channels. ROI is the key metric in determining the value of your online marketing efforts.
Strategic content not only helps drive more leads, but effective content strategy also further segments and pre-qualifies prospects at each stage of your content funnel.
Marketing collateral is all the content used to support your sales teams. Collateral complements your digital content strategy and is part of your overall strategic content.
Account based content strategies are specific to key accounts and individuals. These are highly effective at retaining and upselling existing customers with added personalization tailored to key accounts.
Our Las Vegas content strategy agency employs content strategies that optimize your overall SEO and SEM efforts leading to consistent, predictable traffic and conversion increases.
Conversion is built into our content strategy. Ultimately conversion is the goal. Conversion tactics are constantly changing. Our team continually evolves to meet the changes.
Your short-term goals are important but your long-term goals are too. Sustainability and anticipating your growth and content needs for the future is also a focus of our Las Vegas content strategy agency.
Silo-breaking removes information silos and provides a higher degree of transparency and access to information. We look at strategies for de-siloing content and making it available to relevant business units.
Data and analytics are integral parts of content strategy. Without them, it’s hard to define a direction and continue on the path of growth. At our Las Vegas content strategy agency, we’re always future-focused and data-driven because it gets our clients the best results.
As with silo breaking, it’s important to share the knowledge of marketing. Not only between your business and DAP, but within your own business as well. Promoting knowledge sharing is a win-win for everyone.
Effective content can bring complicated healthcare concepts and procedures to life for everyday people. Healthcare organizations can build trust, communicate expertise and authority, and foster communication through effective content strategies.
Strategic content continually attempts to help viewers answer questions and solve problems in ways that move them toward choosing your business as the best solution. Consumers travel a well defined psychological path from prospect to purchase.
With this understanding, we tailor content accounting for each of these steps, raising awareness, engaging and stimulating interest, creating desire, and motivating action.
We also understand healthcare markets and have a focus on healthcare organizations. We work with leading healthcare brands, including Blue Cross, Athena Health, and Omron.
Attracting leads in the FinTech industry is best done through engaging, informative content marketing. In fact, 96% of the thought leaders in the industry create appealing, informative content consistently.
That means you want your brand to stand out amongst the crowd of FinTech companies. But how? The answer is high-quality, captivating content that takes your readers on a journey. FinTech content strategies get prospects excited and engaged with small rewards and micro-conversions, gently moving them down the path from prospect to purchaser.
Our Las Vegas content strategy consultants start with a full marketing audit that includes customer roadmaps and customer profiling. Customer profiling allows us to create specific, brand-based content for your business that speaks to the needs of personas most likely to convert.
Content marketing should always have objectives aligned with your overall business goals. At DAP, our analytical approach to content strategy offers the best returns in the long run. We’ll create a 12-month content calendar that covers the most important aspects of your business. Our agency will take care of all the content, from video to blog posts. We’re here to set your business up for the long term.
Education marketing is highly competitive. Institutions with highly strategic content marketing fare well against competitors. Because education consumers spend a lot of time researching schools and training programs online and despite competition, tremendous opportunities exist for educational organizations committed to pursuing strategic content marketing.
Our team reviews your business and helps present and position your value proposition to high potential education consumers. We create content that excites and engages individuals you’re trying to attract, highlighting your strengths and differentiating you among competitors.
We help you develop comprehensive content strategies that help education consumers solve problems while positioning your organization as the solution. Part of content strategy is using micro-conversions and content payoffs to guide prospects intuitively to the next step in becoming students.
Content marketing for law firms is all about getting potential leads to contact you. That means you have to be the source of expertise and credibility in your specific practice.
Strong content strategy is how you prove your firm is a thought leader for credible, expert advice in your given practice. If you’re focused on criminal defense, you’d likely want to talk about specific case instances and provide a guide on what to do. Remember the goal of content marketing is to get your firm better, more consistent leads from digital marketing. To do that, you’ll need to provide valuable content that’s focused on your target audience. Our Las Vegas content strategy consultants first focus on a full marketing audit that includes a detailed report of your target audience. We’ll create a custom roadmap and customer profile attuned to your business so we can create specific content aimed at producing leads. Our agency will create a 12-month long content calendar that focuses on SEO, specificity, and thought leadership within your firm’s practices. Since we’re experts in content strategy, we know that isn’t the only piece of the puzzle. We’ll analyze the results, adjust, and iterate until your firm is on track for long-term growth.
Incredible content marketing opportunities exist for real estate professionals. Creative use of Youtube, podcasting, and other digital media channels can grow real estate business exponentially. Our team helps you develop strategies around your goals. Whether you want to increase local traffic or expand into new markets we tailor proven content strategies to your specific needs.
Many real estate firms seek local traffic. We know how to effectively rank your businesses for local keywords even in competitive markets. Our Las Vegas content strategy consultants have helped countless other businesses rank at the top of search through SEO and content marketing.
There are many “best practices” on the internet, however, our content strategy agency will identify the most important for your real estate agency. With our extensive marketing audit, we’ll help your business transform into a lead generation machine.
We’ll craft a content calendar that targets the audience your business needs, with valuable, high-quality content aiming to nurture leads and turn them into customers. Our business goals are your business goals.
Google My Business and local listings are powerful ways of driving traffic to your website. But deep professional services content marketing goes beyond business listings understanding your prospects, their questions, and the problems they seek solutions to.
We take our knowledge of your prospect’s wants and needs and transform it into optimized content and conversion funnels. We win prospects over with engaging content that positions your service as the best solution to their problems.
Our strategies are comprehensive, with content unique to audience segments, channels, and stages along the funnel or buyer’s journey. We don’t create content in a vacuum, our aim is to create content leading to experiences that fuel sales.
Have questions about whether you need a content strategy overhaul? Schedule a consultation with a DAP expert today and find out what we can do for your Las Vegas content strategy needs.
Book a meeting directly here
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Content variety is crucial to your success in content strategy. Tailoring content to specific audience segments at various stages of the buyer’s journey – awareness, consideration, and action is a proven pathway to success. Our strategic content planning looks at the end goal and reverse engineers the content pathway to take you there.
Our Las Vegas content strategy consultants use detailed analysis to determine the best types of content to focus on. From customer profiling to aligning content with your business goals, we’ll outline a strategy to focus on bringing more leads, increasing engagement, and driving revenue.
Our results speak for themselves. We’ve generated over 1.5 million monthly visitors to client’s sites and over 1 million qualified leads. We’re Time Magazine award winners and winners of Design Drizzle’s Best Digital Agency Award.
Our motto is full transparency. We’ll keep you updated throughout the whole process with active communication. Sharing our tactics, strategies, and processes facilitates healthy working relationships. Communication is a hallmark of our service.
We’re continually analyzing, hypothesizing, testing and optimizing your content for the best results. We believe our strength in understanding and truly gaining predictive insights is a key element in our value proposition.