Miami Fractional CMO Services

Is your marketing all over the place? Unsure of which channels and opportunities to pursue? Maybe you’re growing beyond your resources, or your current marketing has plateaued. A fractional CMO may be the answer.

Get on-demand help from a professional, executive-level marketing professional. Sort through opportunities, and bring organization and direction to your marketing.

Our Miami fractional CMOs provide marketing leadership to move your organization forward through research, analysis, and strategy.

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

140 %

increase in sales for Fortune 1,000 company within one year of working with DAP

92 %

Of companies wish they hired a Fractional CMO sooner

40 %

Lower cost per year to hire a Fractional CMO versus a full-time CMO

180

Days average time needed for a Fractional CMO to help a business

4.5 X

More leads for companies who hire a Fractional CMO

Clutch

Leading Marketing Strategy Firm

Clutch

Top Digital Marketing Company

Clutch

Chicago's Top Marketing Strategy Firm

CES

Award-Winning Innovators in Interconnected Digital Strategy at CES

Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine

UpCity

Top Digital Agency on Upcity

Clutch

Distinguished as One of the Top 1000 Global Companies

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

rose-lee-fcmo-module

Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

carrie-fcmo-module

Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

What Our Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

Tyson Schroeder

“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

Lizzie O'Rourke

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Drive Growth With Miami’ Leading
Fractional CMOs

You need marketing leadership. But you may not have the resources or need for a full-time CMO.

Fractional CMOs put in place the right marketing strategy & ensure its executed correctly. Fractional CMOs are the future of marketing leadership for companies that want to manage growth with speed and agility. You don’t always have months to hire top talent and get them up to speed. Experienced, on-demand fractional CMOs have likely traveled the path you’re on and can help you avoid pitfalls and capitalize on opportunities.

Our CMO consultants are impartial third-parties paid hourly. And although they’re impartial, our agency resources are available to support them. Additional on-demand resources can make all the difference when you’re growing beyond capacity and need help right now.

Wondering What a Fractional CMO Can Do For Your Business? Watch This Video.

Our Fractional CMOs
Define Your Marketing Strategy & Execute It

Marketing leadership

Digital Marketing Strategy

Content Planning

Team Development

Brand Strategy

MarTech

Market Research and SWOT Analysis

Identify and segment current and ideal customers. Discover your strengths, weaknesses, opportunities, and threats internally and externally.

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Team Leadership

Experienced marketing management for leading, organizing, and motivating your marketing team. Our Miami fractional CMOs have worked with many companies across a range of industries and have proven experience leading marketing departments.

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Strategy

Whether you need long-term, short-term, broad or specific strategies we’ll identify your goals, establish KPIs, and develop strategies to meet them. Our success is based on meeting your goals. KPIs ensure we do that.

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Sales Alignment

Many B2B businesses have a disconnect between sales and marketing. Our consultants help you remove information silos and unite sales and marketing around common goals and shared KPIs. Sales alignment is a marketing first approach that puts everyone on the same team so you can skyrocket growth.

Billions are wasted yearly on sales and marketing misalignment. We help you unite sales and marketing teams around shared goals and KPIs by removing information silos and aligning efforts.

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SEO

SEO is one of the highest producing digital channels returning an average of $7 for every dollar spent. 58% of marketers surveyed by SEMRush claim SEO as their #1 source of quality leads.

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Paid Media (SEM)

Few digital channels drive sales and leads with the speed and volume of PPC. We use data to identify and optimize campaigns for maximum return on ad spend.

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Conversion Optimization

Our Miami fractional CMOs identify the best digital path for your customer segments, then test and iterate to extract every ounce of value from optimized customer/prospect journeys. Small differences of 1% or less can have a big bottom-line impact.

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Email Marketing

Harness the power of email marketing to keep top-of-mind awareness, build trust, communicate expertise and generate unprecedented ROI. On average, HubSpot reports email returns $36 for every dollar spent.

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Content Audit

Content audits give our fractional CMOs insights into the state of your current content & where it can be optimized. Overlapping content audit results with other relevant metrics paint a picture of your needs and how to better serve prospects and customers.

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Content Gap Analysis

Our competitive intelligence tools reveal gaps in your content needs. We review the best content from your competitors and create a plan that exceeds theirs. Creating optimized content to fill those gaps garners traffic and conversions.

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User Personas

Strategy starts with your ideal buyers. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these to create user personas. We use these personas to define content, messaging, and strategies.

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Funnel Development

Develop funnels for the various touchpoints along your buyer’s journey. Developing strategies for each stage of the funnel from no awareness, to awareness, interest, comparison and consideration, and action is the pathway to optimization and greater profitability.

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Needs Assessment

Examine obstacles and opportunities in your team’s structure, organization, processes, and technology and propose strategies for optimizing team performance.

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Talent Acquisition

Our Miami fractional CMOs will help create a full marketing team to execute on the strategy. Our CMOs can help hire people for: paid media management, content writers, designers, developers, and much more.

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Team Organization

Create the strategies for organizing your teams around mission, vision, people, processes, and technology, driving growth through organizational efficiency.

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KPIs and Motivation

Identify the most impactful KPIs for reaching your goals. We’ll build support around your KPIs and motivate your teams to execute the marketing strategy that will move the needle.

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Brand Analysis

Analyze your positioning, messaging, identity, customers, and competitors. We’ll discover how well your brand supports your sales and marketing. Brand analysis is a combination of quantitative and qualitative metrics.

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Brand Positioning

Brand positioning uses your value proposition to highlight the advantages you have over your competitors and positions you advantageously in the marketplace. Think Dawn vs Tide, Pepsi vs Perrier, Target vs Walmart, etc.

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Brand Messaging

Is your current brand messaging consistent? Does it tell your story, resonate with your audiences, and support your sales and marketing? Our Miami fractional CMOs advise you on developing creative messaging that drives business growth.

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Brand Identity

Is your brand instantly recognizable? If it is, does it convey the thoughts and emotions you want to communicate? Like you, your brand needs a distinctly recognizable identity that separates you from competitor and resonates with your audiences. Think Subaru, Lulu Lemon, REI.

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Marketing Automation

Marketing automation is vital to B2B and B2C businesses. Few channels deliver the average $36 for every dollar spent on email marketing. We can help you design time saving revenue driving automation. Get in touch.

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Customer Relationship Management Systems

Our fractional CMOs are platform agnostic. They have deep knowledge of CRM systems and are supported by our development team and full-service agency resources. DAP is a Certified HubSpot Solutions Partner and capable of helping you explore all the possibilities of the HubSpot CRM.

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Content Management Systems

Content management systems offer flexibility, extensibility, customization, and easy administration by non-technical people.

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Analytics

Data and analytics proves the value of the marketing spend. We align our KPIs and metrics to your goals.

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Miami Fractional Marketing Services You May Be Interested In

Helping Clients Grow
Since 2016

Healthcare

Our expertise spans working with top-tier healthcare entities, ranging from large organizations to private practices, including notable names like Blue Cross Blue Shield, Athenahealth, and Omron.

Our fractional CMO consultants possess deep knowledge in healthcare marketing and driving revenue growth.

In Miami, our fractional CMOs specialize in strategically guiding profit-oriented healthcare organizations to sharpen their focus on revenue enhancement. Simultaneously, we excel in aiding mission-driven organizations to amplify their communication more effectively, ensuring their core messages resonate with their intended audiences.

Fintech / Financial Services

We help fintech organizations looking to experience rapid growth. Our fractional CMOs have experienced the challenges you now face and can offer qualified, data-based strategies and tactics for skyrocketing your growth.

Get on-demand marketing leadership to take you through critical times.

We help with:

Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies

Education

Education markets are highly competitive at every level. In Miami alone, there are 59 colleges, universities, and trade schools and 308 private schools. Many schools compete for enrollments nationally, even internationally. Our experienced fractional CMOs give you the strategies you need to accelerate growth in the highly competitive educational marketing arena.

Educational marketing is also highly regulated. Our experienced CMOs help you navigate regulations, and crystalize your messaging and drive demand. Contact us today.

Government

Our consultants have proven experience helping government agencies with public relations, internal and external communications strategies. Getting your message out to constituents and building consensus around your initiatives.

We can help you grow right, attract the right residents and businesses, and promote wellness, social change, conservation and public services.

We assist with:

Strategic communications planning
Targeting and segmentation
Brand strategy
Messaging strategy
Digital strategy
Public relations
Crisis communication planning
Reputation management
Constituent outreach and engagement
Tracking and Analytics
Internal communications strategy
Marketing and communications technology

Our fractional CMOs advocate a data-driven strategic, digital-first approach, encouraging community dialogue and engagement.

Ecommerce

Get the marketing help you need to skyrocket your ecommerce profits right now from our Miami fractional CMOs. Whether you’re a budding ecommerce startup, experiencing rapid growth, or flatlining, our consultants have been down the path you’re on and overcome the challenges you now face.

Our consultants can help completely transform your ecommerce business. Our fractional CMOs help with:

Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies

Manufacturing

Many manufacturers struggle with marketing. Founders often come from product development and engineering backgrounds and view products in terms of features rather than the benefits they provide and problems they solve.

Our Miami Fractional CMOs help identify your ideal prospects and develop strategies for accessing them and communicating the value of your products and the problems they solve.

We also help you cut costs and improve operational efficiency through digital transformation and marketing/sales alignment. Every year manufacturers waste billions of dollars from the disconnect between sales and marketing. Uniting both teams around common goals and KPIs solves this problem. Get in touch.

Legal

Are you at a legal practice or well established firm looking to grow? Our fractional CMOs help you drive new client acquisition. If you’re already working with a marketing agency our fractional CMOs give you strategies for getting the most from your existing resources.

We provide marketing leadership from our highly experienced CMOs to drive website traffic and conversions for legal businesses. Our fractional CMOs have experienced many of the challenges you likely now face and can help you overcome them.

Our Miami fractional CMOs help law firms with:

Marketing strategy
Digital strategy
Brand strategy
Martech and marketing automation
SEO
Paid advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
Content planning
Market research
New market development
Market expansion
Marketing analytics

Get on-demand marketing advice now.

Professional Services

Marketing can play a pivotal role for many professional services businesses. The right strategies can skyrocket traffic, leads, and sales. Our Miami fractional CMOs have led successful professional services marketing, often for multiple businesses across a range of industries.

We provide strategic planning and marketing leadership to drive your professional services business forward. Our data-based approach looks beyond hunches and intuition, getting to the 20% of efforts leading to 80% of results.

We’re here to assist your professional services business with:

Product, price, place, promotion
Digital strategy
Market and competitor research
Brand strategy
Martech
Marketing automation
Advertising
Partnerships
Acquisition & retention
Channel selection
Funnel optimization
Conversion rate optimization
Team development
Process improvement

Experience new levels of profitability and growth. Contact us today.

Looking for a Fractional CMO in Miami? You'll Be in Great Company!

Schedule your
free consultation

Have questions about whether you need to Fractional CMO? Schedule a consultation with one of our Miami-based fractional CMOs today and find out what we can do for you.

Michael Reddy

Miami

Miami, FL

Why Miami Businesses Choose Our Fractional CMOs

We’re Experienced.

Our team represents a breadth of experience in every facet of digital marketing. DAP has marketing professionals who can get it done. DAP has established, proven processes in place that we can deploy on your behalf, and arm your marketing team with for continuity, sustainability, and scalability.

We Live and Breathe Digital Marketing

We haven’t met a digital marketing innovation we didn’t embrace and exploit to its highest potential. Digital is amazing because it is both inexpensive to deploy, easy to quantify and split-test. Expert digital marketing is transparent, affordable, and effective.

seo agency services

seo agency services

We Know How to Manage And Scale Marketing Teams.

Our CMOs know how to tune a marketing team into a well-oiled machine. Once their efforts are unified, sustainable, and produce results, we know how to scale those efforts to produce double, triple, 10x the results with the same team.

We Know How to Define and Track Marketing KPIs.

Not every KPI is created equally. In fact, your average analytics suite contains an overload of data. DAP fractional CMOs know how to cut through the noise and identify the KPIs that actually matter to your growth and objectives.

Our Miami Fractional CMO Work

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Software as a Solution

Financial services

Technology

Cove Markets

52% Increase in PQLs YoY
2,321% Increase in Qualified Organic Traffic to the website in 18 months
81.12% Increase in time on page across the website after the rebranding

View case study

Dickson left computer

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Unique Expertise

Software as a Solution

Financial services

KYROS

$3M New business secured during the first year due to marketing efforts
#1 Loyalty program lifetime value software ranking on Google
13.54% The click-through rate on email (vs. ~2.5% industry average)
15% Reduction in cost to serve by leveraging business intelligence solution

View case study

Want to meet with our team?

Book a meeting directly here

Why You Should Choose
Our Miami Fractional CMOs

Process-Driven Strategy

The essence of fractional CMO consulting lies in its commitment to data-driven strategies and an unbiased executive marketing approach. Unlike traditional agencies, which may have incentives to increase client spending or sell additional services, fractional CMOs bring a unique perspective. This model prioritizes objective analysis and strategy development, ensuring that recommendations are made solely in the business’s best interest, not influenced by external revenue objectives. Clients of fractional CMOs benefit from this impartiality, accessing seasoned marketing expertise focused entirely on their specific business goals and needs.

Miami Fractional CMOs: Process Infographic

Miami Fractional CMOs: Results infographic

Time to results

Our fractional CMO clients often engage us during critical growth phases when timely and strategic marketing expertise is essential. Understanding the urgency to deliver results in a short timeframe, our experienced fractional CMOs swiftly assess organizational needs, drawing on their extensive experience to identify and implement effective strategies. This approach allows us to quickly establish KPIs and formulate actionable plans, accelerating time to results and effectively leveraging immediate opportunities while addressing challenges.

Experience Matters

Fractional CMOs bring a wealth of experience and a track record of successful marketing leadership across diverse businesses and sectors. Their expertise is rooted in the understanding that experience is key – they’ve navigated various scenarios and challenges, arming them with unique insights. By setting clear KPIs from the outset, our fractional CMOs demonstrate their value swiftly and effectively. For businesses seeking seasoned marketing guidance, engaging with our fractional CMOs offers a direct path to witnessing impactful results. Contact us to explore how our expertise can benefit your organization.

Miami Fractional CMOs: experience matters infographic

Miami Fractional CMOs: ROI infographic

Higher ROI

Our fractional CMOs help you extract higher returns even in the most competitive markets. It’s what they do. We establish KPIs early on. You will see the value of our consultants in clearly defined metrics as they move you from the present to the future profitability with proven growth stimulating strategies, processes, organizational efficiencies, and technology. Get in touch.

Do You Have a Question?
Contact Us!

Location Miami, FL
Email hello@digitalauthority.me
Phone (888) 846-5382