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Fractional CMOs in Raleigh, North Carolina 

Fractional CMOs in Raleigh, North Carolina 

The Wake County Economic Department announced that Raleigh is home to 600 start-ups in a diverse range of industries. With more companies starting all the time, all companies, big and small, have to up their game. Thanks to the world of digital marketing, shopping and services are in our pocket pretty much wherever we go.

The key to standing out is marketing. However, hiring a full-time chief marketing officer is costly, not to mention time-consuming. Instead, many businesses opt to rely on a fractional CMO. Fractional CMOs in Raleigh are here to bring more capital to the businesses in North Carolina’s capital city.

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140 %

increase in sales for Fortune 1,000 company within one year of working with DAP

92 %

Of companies wish they hired a Fractional CMO sooner

40 %

Lower cost per year to hire a Fractional CMO versus a full-time CMO

180

Days average time needed for a Fractional CMO to help a business

4.5 X

More leads for companies who hire a Fractional CMO

TESTIMONIALS
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OUR PROCESS
FAQ
CLIENTS
CASE STUDIES
Clutch Award - 2022 Top B2B Company in Illinois

Clutch

Top B2B Companies Globally
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Inc 5000

Fastest-Growing Private Companies
in America in 2022
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UpCity

Top Digital Agency
TIME

Time Magazine

Time Top 100 Digital Innovation Award

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

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Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

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Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

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What Our Clients Say About Us

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers. ”
Lizzie O'Rourke Vice President of Marketing
DecisionLink
Lizzie O'Rourke
fractional-cmo

Fuel Your Business Growth With the Top Fractional CMOs in Raleigh, NC

Running a business is expensive all around. Still, one area that takes up a notable portion of the budget are the C-suite positions. When it comes to these high-earning posts, let’s examine marketing — the chief marketing officer (CMO) in particular.

Look at your current budget and imagine $170,000 gone. Then, imagine $300,000 gone. Those are the average salaries of a full-time CMO. Unlike their full-time peers, a fractional CMO charges far less. Leadership might expect to pay a fractional CMO $2,000 to $5,000 a month or about $200 to $300 an hour.

When you work with fractional CMOs in Raleigh, North Carolina, you get all their expertise for a slice of the cost. Unlike a full-time CMO, your fractional CMO has a few clients at once, including your company. Since fractional CMOs are typically part of a small to mid-sized company’s game plan, they don’t need a full-time CMO on staff. With a Raleigh fractional CMO, you get exactly the help you need without paying for what you don’t.

Wondering What a Fractional CMO Can Do For Your Business? Watch This Video.

Raleigh, North Carolina, is home to a booming healthcare industry, anchored by renowned medical institutions such as Duke University Hospital and UNC Rex Healthcare. The city’s healthcare sector has earned this reputation thanks to its highly skilled workforce, first-class research facilities, and collaboration between healthcare providers, tech companies, and academic institutions. 

By focusing on innovations in patient-centric care, Raleigh attracts top talent and investment from critical industry stakeholders. To improve your ROI while you improve the medical world, reach out to a fractional CMO.

A Raleigh fractional CMO can help:

  • Promote specifics about all facets of the healthcare industry, including specialized clinics, research centers, and more
  • Make the most of telemedicine initiatives and remote platforms
  • Focus on creating digital and physical advertising campaigns that are impactful and adhere to industry compliance regulations
  • Cater to the evolving needs of Raleigh’s growing population, reducing the cost per lead for new consumers and helping retain existing ones

Raleigh is the beating heart of financial innovation in the Southeast. The city is known for its ground-breaking work in digital banking, cybersecurity, and blockchain technology, just to mention a few. Raleigh’s robust talent pool and strategic location keep established giants thriving while also inviting entrepreneurship among its residents. 

To join the notable list of Raleigh FinTech and financial services success stories, reach out to a fractional CMO.

  • Position them as thought leaders
  • Create one-of-a-kind strategies from square one
  • Steer clear of compliance issues while also making waves across digital and physical advertising platforms
  • Working with existing teams and plans to refine approaches for better efficiency and ROI

Raleigh, North Carolina’s education industry nurtures minds all the way from Pre-K to PhDs programs. A diverse listing of K-12 schools, vocational training centers, and specialized academies creates new learning opportunities and new opportunities for educational sector growth. 

Find a foothold in academic excellence with a Raleigh CMO who can help:

  • Identify evolving educational trends and preferences with market research
  • Develop targeted marketing campaigns to attract prospective students and donors
  • Execute website enhancement and SEO strategies for a better web presence 
  • Implement data analytic tracking to investigate enrollment metrics to inform campaign effectiveness and decision-making processes

Since the Revolutionary War, Raleigh has stood as North Carolina’s capital city. Besides being a central location of research and the arts, Raleigh is famous for its North Carolina General Assembly and the Governor’s Office. State agencies and individuals are dedicated to driving economic development and improved infrastructure to shape the city’s growth and quality of life. 

Better meet the needs of residents with a fractional CMO’s help in:

 With a focus on transparency, community engagement, and innovation, 

  • Developing communication systems to share information and engage constituents
  • Addressing emerging challenges head-on
  • Utilizing data analytics to identify areas for improvement in resource allocation and resident satisfaction
  • Work with local businesses, non-profits, and community organizations
  • Design and delegate digital marketing initiatives to increase public awareness, participation, and trust

Raleigh, North Carolina’s ecommerce industry includes an impressive blend of local retailers, tech giants, and established brands. Raleigh’s location and infrastructure support amazing web builds, online transactions, and rapid delivery logistics. 

Innovative technologies and data-driven strategies enhance customer experiences and drive sales growth. 

Thanks to a focus on personalized marketing, omni-channel retailing, and customer retention, Raleigh’s ecommerce sector continues to expand.

A fractional CMO can help with:

  • Developing targeted digital advertising campaigns to reach potential customers and boost site traffic
  • Improving ecommerce platforms for user experience (desktop and mobile) and search engine visibility
  • Automating personalized email marketing to nurture leads, encourage repeat purchases, and build customer lifetime value
  • Setting up data analytics tools to study customer behavior, track sales performance, and adjust products and pricing if needed

Raleigh’s manufacturing industry encompasses sectors like technology, biotechnology, and state-of-the-art materials. The Research Triangle Park encourages teamwork between manufacturers, research institutions, and tech companies. This North Carolina city prides itself on quality control, supply chain optimization, and sustainability as the manufacturing industry continues to grow. 

A fractional CMO in Raleigh can help manufacturing business owners:

  • Perform market research to pinpoint new trends and consumer tastes
  • Expand targeted marketing campaigns to promote products and services to B2B clients, distributors, and stakeholders
  • Boost digital presence through website optimization, content marketing, and social media channels
  • Affirm thought leadership with white papers, remote or in-person industry events, and case studies 

Corporate law, litigation, and intellectual property are only three of Raleigh’s extensive legal industries. Businesses, individuals, and organizations seek out Raleigh law firms to help them when they need it most. 

Shed light on your firm’s legal services with a Raleigh fractional CMO working to:

  • Focus on client satisfaction, reputation management, and business development
  • Develop a strong brand identity and positioning strategy around it
  • Facilitate relationships with referral sources such as other law firms, businesses, and professional organizations.
  • Build or improve a professional website
  • Cultivate transparency and reliability with thought leadership content and online reviews and testimonials
  • Reach potential clients through search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing

The professional services industry in Raleigh, NC, includes legal, accounting, consulting, engineering firms, and more. The city’s flourishing economy and business-friendly environment are responsible for stunning growth. Raleigh’s customer-centric practices attract professionals and entrepreneurs seeking strategic support and expertise. 

For help in driving your business success, a fractional CMO can help:

With a focus on networking, thought leadership, and client acquisition, Raleigh’s professional services sector remains integral to the region’s economic development.

  • After market analysis, creating targeted marketing strategies 
  • Showcase expertise and attract potential clients with case studies, white papers, and long-form educational content 
  • Making the most of platforms like blogs and social media for lead generation, content marketing, and client engagement
  • Focus on user experience to foster long-term relationships and lifetime customer value

Raleigh is known as the Research Triangle for a good reason. North Carolina’s biotech industry is most associated with its capital city. 

 

Developing breakthrough treatments and medical technologies is an everyday to-do list item in Raleigh. With a focus on regulatory compliance, clinical trials, and market access strategies, Raleigh’s biotech sector continues to drive advancements in healthcare and life sciences.

DAP’s fractional CMOs are well-versed in:

  • Creating and refining market access strategies that follow regulatory compliance standards
  • Seeking out and pinpointing target markets, competitors, and growth opportunities with expertly-guided market analysis
  • Developing branding strategies and a clear, recognizable brand voice
  • Raising awareness for consumers and informing and updating stakeholders with digital marketing campaigns

Looking for Your Next Fractional CMO in Raleigh? You'll Be in Great Company!

Schedule your
free consultation

Looking to grow your Raleigh business? Our specialists are here to help. We understand the needs and expectations of your prospects and clients, and we have the proven experience needed to meet and exceed every one time- and cost-efficiently. Connect with us today for a free consultation and to start your business growth process. We look forward to speaking with you soon.

Michael Reddy
Raleigh, North Carolina
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Raleigh, NC

Why Hire Our Fractional CMOs in Raleigh, NC?

Raleigh fractional CMOs are the team members you’ve been missing, the ace in your back pocket, the friendly face ferocious in business. A fractional or “CMO-for-hire” could be what launches your business even higher, streamlines the operation, or breathes new life into your venture. 

Expertise Backed by Experts

If you are the company you keep, can we talk about the companies our company keeps? Industry giants like Google, Clutch, and UpCity™ give us five out of five stars. They request our expert advice, and our professional relationships with them speak volumes. 

We’re always innovating; stagnation is the death of industry. Our dedication to seeking ways to self-improve is so well-known that Time Magazine itself named DAP one of its Top 100 Digital Innovators for a good reason. 

If these are changing in the world of SEO, PPC, email strategy, B2B branding, or anything else in the digital marketing multiverse, you can bet that our fractional CMOs in Raleigh know about it. And when they know — you’ll know. 

Research-Backed Results

Raleigh is a part of the “Research Triangle,” and a hub of tech and research: We speak your language. At DAP, we’re always chasing down the data that shows how a business is doing to best infer the “why.” 

You’ll see our results through each step as we implement our 12-month content strategy. With weekly and monthly reports of wins, stages, recommendations, and next steps, you can feel confident our fractional CMOs in Raleigh are confident in what they’re doing.

Spend Thriftly, Move Swiftly

Moving slowly in the cut-throat world of business means losing money as styles, trends, and Google’s algorithm all update. We onboard clients quickly (usually one to two weeks, depending on needs). Then, their fractional CMOs in Raleigh can get the strategy rolling in a matter of weeks. 

Part of that strategy can involve training and hiring the right staff (another significant expense incurred by businesses). According to the Society for Human Resource Management, the estimated hiring cost of an individual worker is around $4,700 but can sometimes cost as much as three or four times that future employee’s salary (yet another reason it’s more cost-effective to onboard an agency-sourced fractional CMO). These costs can be attributed to paying recruiters and trainers or simply from the lost productivity of having staff step away from their duties to sort through hundreds of applications.

After planning a year’s worth of strategy, hiring, training, and putting the first pieces in motion, many organizations start to see the positive effects in 180 days (on average). Progress doesn’t need to be pricey when you have fractional CMOs in Raleigh charting the course ahead. 

Award-Winning Experts in Raleigh

92% of businesses wish they had signed up a fractional CMO sooner. Our testimonials are proof enough of how DAP’s team and fractional CMOs in Raleigh can be game changers. 

While positive client testimonials are truly the best prize, we are certainly proud of these awards as well.

From Clutch, we’ve won the titles of:

  •  “Leading Marketing Strategy Firm”
  • “Chicago’s Top Marketing Strategy Firm” 
  •  “Top Digital Marketing Company in Chicago”
  • “Top 1000 Global Companies”

Time Magazine honored us with the distinction of being a:

  •  Top 100 Digital Innovators by Time Magazine

From CES, DAP and our fractional CMOs earned the accolade of being named:

  • Award-Winning Innovators in Interconnected Digital Strategy

UpCity called DAP’s marketing and strategy team a:

  • Top Digital Agency on Upcity
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Our Raleigh Fractional CMO Work

Sanctuary Clothing
E-commerce

Sanctuary Clothing

  • 4.2X ROAS across Paid Search and Paid Social
  • 100% Organic keywords rankings increase within one year of working with DAP
  • 80% Organic traffic increase within one year of working with DAP
View case study
Outsourcing Services
Software as a Solution
Professional Services

Unity Communications

  • 481.14% Increase in Organic Web Traffic 2022 vs. 2024
  • 320% Increase in Revenue 2022-2024
  • 18X Increase in qualified leads 2022 vs. 2024
View case study
Twinkle in Time website
E-commerce

Twinkle in Time

  • 35+ point increase in Domain Rating (DR) within six months
  • 354 ranking keywords for the client’s website after one month
  • 10K+ unique visitors gained within six months
View case study

Want to meet with our team?

Book a meeting directly here

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What Sets Our Raleigh Fractional CMOs Apart?

With the growing influence of digital marketing, you might have seen more fractional CMOs on LinkedIn or Indeed than you have in the past. 

Here’s why DAP’s fractional CMOs in Raleigh stand out:

Reliable Teammates. Tangible Results.

In a world where every invoice counts, we count everything we put on your invoice. We don’t recommend anything a company doesn’t need. We believe your bottom line should reflect ours. There’s a reason we’ve been in business for as long as we have. 

High tides raise all ships, and when your fractional CMOs in Raleigh succeed, we all do. When we recommend something, you know our research suggests it’s helpful.

 

Austin Fractional CMOs: process infographic
Austin Fractional CMOs: Experience That Matters

Elite Connections for Unparalleled Resources

We’re Certified Partners with Google, HubSpot, Amplitude, and Mixpanel. With those elite partnerships, we have access to resources, training, and support that other companies don’t. Fractional CMOs in Raleigh take advantage of our exclusive connections to augment their strategies, training, hiring, and more.

With a fractional CMO like that in your corner, you shouldn’t have to worry about accessing those features yourself. For example, to become a HubSpot Certified Partner, an agency must prove they meet specific revenue thresholds and numbers of clients. On the technical side, they need to display expert software engagement and consistent inbound marketing success.

Experience That Stands Out

Does your company stand out as 1 out of 8.5 billion? There are 8.5 billion Google searches a day, which adds up to two trillion searches a year. Over two million businesses have Instagram accounts, all vying for the 1.3 billion (and rapidly growing) Instagram users. That doesn’t include Facebook posts (73.5 posts a week from the average media brand), emails (around 300 billion sent daily), and more. 

To stand out in the noise, it’s not enough to focus on what’s working well now; companies need to be looking to see what’s next and do it before anyone else. 

A city as old as Raleigh knows that success doesn’t happen overnight. From 1792 to today, Raleigh has grown into a beautiful city of over 460,000 people and keeps expanding. Fractional CMOs in Raleigh take their decades of experience and infuse it into your company’s marketing plan. 

You neither need to spend years learning all the aspects of digital marketing nor do you need to keep on top of all the changes that happen. Considering that Google updates its algorithm thousands of times a year, you likely don’t have the time to investigate those changes with all the other items on your to-do list vying for your attention.

Austin, Texas, Fractional CMO: Results Happen Infographic
Austin Fractional CMO: ROI infographic

Major Returns for Smaller Investments

Small to mid-sized companies (SMEs) don’t typically have the budget wiggle room to onboard a full-time CMO. Fortune 500 companies don’t usually face the same challenges that smaller companies do. A Fortune 500 business might only allocate two to five percent of revenue to marketing efforts. Most mid-sized companies, those who are often still building brand recognition and a loyal following, spend 20% of their revenue on marketing and sales.

However, they still need the vision, critical insight, and control that a C-suite position like a chief marketing officer offers. Fractional CMOs in Raleigh bring in the results you want for the price you need. 

Here’s the breakdown:

It’s 40% more affordable to hire a fractional CMO than to bring one in-house. The effects, though, are staggering. After working with DAP’s fractional CMOs for a year, our Fortune 1000 clients saw a 140% increase in sales. Ventures with fractional CMOs see 4.5 times more leads than those without. 

Our case studies reflect the very real, life-changing improvements we bring to companies every day. Your company could experience the same thing. Find out how fractional CMOs in Raleigh make big changes to small and mid-sized companies by calling us at (312) 820-9893 or sending us an email at hello@digitalauthority.me today.

Fractional CMOs in Raleigh, North Carolina: Frequently Asked Questions (FAQs)

What is a Fractional CMO?

A fractional CMO takes on the role of a full-time Chief Marketing Officer but on a part-time basis. This allows smaller to mid-sized companies to access a CMO’s unique knowledge base without the burden of paying that full-time salary.

DAP’s fractional CMOs in Raleigh, NC not only understand broad and super-niche-specific industries but also specialize in the Raleigh market. This positions them to expand through the city and beyond if the opportunity presents itself. 

Raleigh fractional CMOs bring market analysis, data-driven strategy, and creative direction to the table. They carefully create and monitor brand messaging to ensure it’s consistent across all platforms, all while differentiating a client from their competitors. Your CMO helps align brand efforts with business goals. 

A fractional CMO offers a single, creative, and strategic vision and hands-on guidance working on the inside of a company. Marketing agencies, on the other hand, have multiple employees working more on the outside. Their assistance focuses more on a range of insights or is hyper-focused (like just SEO or thought leadership in LinkedIn posts).

Yes, fractional CMOs excel in crafting world-class digital marketing strategies, offering expertise in SEO, content marketing, social media, and data analytics. They optimize campaigns, drive online engagement, and help maximize ROI. The digital advertising space is constantly changing; a fractional CMO stays ahead of the game in emerging technologies and theories. 

Some fractional CMOs only work within certain industries, but DAP’s Raleigh fractional CMOs work across all industries, no matter how niche. From education to BioTech and manufacturing to legal and everywhere in between, you can count on them. 

In Raleigh, North Carolina, a fractional CMO from DAP brings game plans designed based on the city’s particular market dynamics. By boosting brand visibility and engaging local audiences, fractional CMOs can drive growth by making the most of their knowledge of Raleigh’s business ecosystem and consumer preferences.

Absolutely: Fractional CMOs are well-suited for short-term projects. Fractional workers like these are inherently flexible and can hand off optimized solutions and resources effectively and efficiently. 

Fractional CMOs in Raleigh can integrate with existing marketing teams, effortlessly. Once there, a Raleigh fractional CMO provides fresh perspectives and one-of-a-kind marketing plans. This leader can foster collaboration, augmenting team efforts with targeted initiatives. Fractional CMOs can also hire and train current and new teammates. Once empowered, your whole crew can work together to reach your shared goals. 

DAP’s fractional CMOs stand out in Raleigh in all fields, from creating content to committing to clients. They drive results you can measure, combining their industry insight and research with a deep understanding of Raleigh’s market.

One of the many valuable things about consulting with DAP’s fractional CMOs is that they provide specific, actionable insight with no commitment — or payment — from prospective clients. It’s an easy way to see that even the tip of the iceberg is valuable and that what lies beneath can offer even more.

After you schedule a call with a DAP Raleigh fractional CMO, get ready for your free consultation. Our complimentary consultations allow companies to see how much we have to offer. Ask the questions you have about working with a fractional CMO and what incredible results could be in store.

Do you want to grow in 2024?