San Diego Analytics Agency

Digital Authority Partners (DAP) is an award-winning San Diego-based digital services agency that helps small businesses, enterprises, nonprofits, and government organizations harness the power of data analytics to scale, solve problems, and serve their customers and users at the highest level.

Work with San Diego’s Top
Analytics Agency

The era of gut-feelings and scattershot trial-and-error solutions is over.

We live in a data-driven world. Data surrounds us, like the sap of a maple tree waiting to be tapped into. Organizations that tap into their data have a valuable asset on their hands. Organizations that learn to interpret that data can leverage it to grow, optimize, and prosper.

DAP helps organizations of all sizes and verticals tap into that sweet flow of data–but we go further. We help those organizations interpret that data, identifying key performance indicators (KPI) and extracting priceless insights from it.

Take control of your data and take your company
to new heights with the help of our experts

Analytics Strategy

Platform Implementation

Testing and Analysis

Marketing Analytics

Analytics Audit

The first step of an analytics implementation strategy is to assess your starting point. What analytics solutions do you currently have in place, and what strategies do you employ to process and interpret the data? If you don’t have analytics in place, no worries. Starting from scratch is an opportunity to do it right from the beginning!

Define KPIs

An analytics strategy depends on key performance indicators (KPIs). If growing and improving is a game, KPIs are how you keep score. “Key” is important because there is an unlimited number of metrics you can count. But not all of them are relevant to your business goals. KPIs are the data points that specifically track your progress towards those business goals.

Taxonomy Recommendations

With so much data available, information overload and overwhelm is a real problem. Unorganized data is as bad as no data at all. A data taxonomy imposes order on the potential chaos. A taxonomy divides the data into categories and subcategories. A good San Diego analytics agency will provide not only analytics implementation and KPI identification but also recommendations for a coherent taxonomy.

Implementation Roadmap

Once you have identified the starting point, defined your KPIs, and set out a taxonomy, it’s time to implement the analytics strategy. There are many ways to approach analytics and many tools to choose from. A great San Diego analytics agency doesn’t just involve itself in data analytics theory; it creates a roadmap for success.

Leading Platforms

There’s no one unified way to implement analytics. You have a variety of platforms to choose from, including analytics platforms developed by tech giants like Oracle, Microsoft, IBM, and Salesforce. A San Diego analytics agency can help you identify the right analytics platform for your business goals, so you make the right choice for your business needs and goals, saving time and money.

Smooth Integration

Whatever platforms you select to implement for your data analytics strategy must integrate seamlessly with your current tech to be effective. A great San Diego analytics agency assesses your current technology and chooses solutions that will integrate without interruption.

Support Current Infrastructure

Software integration is only part of the equation. Your platforms of choice need to work with your current hardware as well. It’s not worth it to deploy analytics if you need to incur the expense of all new infrastructure. Your analytics platform should support you, not the other way around. A San Diego analytics agency can help you find the right platform to support your current infrastructure.

Conversion Rate Optimization

One of the most important metrics analytics can reveal, through a variety of KPIs, is how many visitors “convert” to leads, customers, users, or whatever outcome your digital experience is designed for. One of the best services a San Diego analytics agency can offer organizations is a window into a user’s conversion journey and guidance on how to increase conversions.

A/B and Multivariate Testing

When you install data analytics, something magical happens—you can start to run tests to optimize the digital experience. A/B tests compare two versions of the experience. Test a different headline, messaging, even a different color palette—to see which version performs better. Analytics is your window into the performance of those A/B tests, so you can quantify which version did better, A or B.

CTA Optimization

One of the most important aspects of a digital experience is the call to action (CTA), which instructs users or visitors what to do next. To escalate their involvement with the brand and get more value—fill out a form or make a purchase, finding the best CTA can be the entire ballgame for a successful digital experience. Analytics can help you measure the performance of different CTAs.

Product Performance Tracking

CTAs aren’t the only aspects of your digital experience to track. If you sell or offer different products, a San Diego analytics agency can help you accumulate insight into which products are your top performers. Which products need improvement? Which products are more trouble than they are worth? It’s an opportunity to double down on what is working and to cut away fat from your organization.

Email Analytics

One of the most valuable assets an organization has is its email list. It’s your list of leads, past customers, and prospective customers. Emailing your list for repeat business is one of the highest-margin marketing activities available to you. Monitoring analytics on your email campaigns can help you identify problems for the most critical of all back-end sales channels.

Content Marketing Analytics

Another critical and often-overlooked marketing channel is content marketing—the painstaking building of an authoritative blog that answers users’ pressing questions and builds your brand as a trusted source of information. The effectiveness of a content marketing plan can take time to manifest in dollars and cents. Analytics can tell you the story of your content’s effectiveness long before the monetary benefits manifest.

Campaign Analytics

Smart organizations run a variety of digital campaigns that require careful analysis of the resulting data. This includes marketing campaigns and product launches. A San Diego analytics agency can help you develop customized strategies to analyze the data you gain from a specific campaign. Rapid response to campaign data can help you both optimize a campaign in progress and provide feedback for future campaigns.

Custom Reporting and Visualization

One of the best value propositions of a San Diego analytics agency is not getting the data, but presenting the data and its interpretation in a comprehensible format. The agency can create a customized system of reporting that makes sense for your organization, with the most important data highlighted and easy to read. Think of it as see-through, specialized visual charts that put the data into perspective at a glance.

Healthcare

Few industries have more to gain from data analytics than the healthcare industry. Harnessing healthcare data can save lives and improve outcomes for patients. Breakthroughs in artificial intelligence (AI) and machine learning (ML) enable medical professionals to analyze vast quantities of data in search of patterns. Expect more sensitive diagnostics, more effective treatments, and new preventative treatments.
Patient data collection is easier than ever. The advent of wearable devices and remote monitoring enables doctors, nurses, and other medical professionals to collect a patient’s vital data and monitor treatment plan adherence from afar. Even when the patient isn’t in the clinic. Like any data, this critical data needs analytics architecture. A San Diego analytics agency can help you make sense of this data and use it to produce better patient outcomes.
The benefits of data analytics don’t stop there for clinics, hospitals, and retail healthcare providers, either. These organizations can additionally benefit from the operational efficiency and market targeting available through non-industry-specific data analytics. Organizations that use digital marketing and offer digital health services like telehealth or telemedicine can use data analytics to monitor and optimize those activities and campaigns.

Fintech

Fintech solution providers know the importance of their data. As with many classes of software, data analytics can reveal a wealth of information about the usability and adoption of their solution—the effectiveness of marketing and branding campaigns creates a complicated user experience. Fintech also has the extra burden of fraud detection to comply with regulations and protect themselves and users. Data analytics can be particularly useful in the detection of anomalous patterns that could indicate fraudulent behavior. A San Diego analytics agency can help a fintech company put tripwires in its analytics architecture. It provides early warnings of possible fraud to investigate as part of their risk management and quality assurance practices.
Data analytics can help streamline and optimize operations and processes, including machine-learning customer service algorithms that synthesize user data. Help personalize and customize the experience and direct users to the information and functions they need, without human input.
Financial markets are treasure troves of data. Analytics that crunch publicly available market data can be used to analyze trends, enabling fintech providers to offer better financial services to clients. It’s all about the numbers, and financial services are a world of numbers—a world of data waiting to be analyzed.

Education

Most prestigious institutions of higher learning predate the age of data science. As a result, they don’t know how powerful data can be to colleges and universities. These institutions face greater competition than ever—for faculty, for academic honors, and most of all, for students. People seeking degrees and certificates have a worldwide educational marketplace to choose from. Even famous schools need to focus on branding to stay on top.

Data analytics plays a huge role in modern branding. Colleges and universities can split-test messages and product or service offerings, using data analytics to pick the most effective messages. A great San Diego analytics agency will target the best branding message that doesn’t undercut the traditions of the past that many schools cherish.

Another advantage data analytics can help schools gain in student retention—keeping students after they get them. Student data can help schools correlate student attrition with specific risk factors, so schools can intervene with students who are at risk of leaving before they leave.

Schools are more than their academic offerings, though—they are complex operations, most of them crying out to be optimized, automated, and streamlined. As with any complicated organization, data analytics can provide key insights into operations and processes, cutting costs and increasing efficiency.

Retail

From the outside looking in, retail organizations look like they are about products. Retail industry insiders know the truth—retail is about data more than it is about products. Data tells the story that retail entrepreneurs and managers need to maximize revenue—in other words, to make payroll, keep the doors open, and turn a profit.

A San Diego analytics agency can help you pull actionable insights from your sales and marketing data—what products to upsell and cross-sell to which customer persona. What marketing channels are working, and which ones need improvement. Which brand messages are working, and which ones need refined to open up new market share.

Proper attention to data analytics can help retail organizations scale. Key performance indicators like cost per conversion, average cart value, and customer lifetime value can help retailers determine if marketing efforts are profitable. Create a marketing campaign that sells more than it costs, and you have a scalable solution.

Data analytics can also help retailers manage inventory, time restocks, and track seasonality; identify top-selling products and market-test ideas for new products. Even streamline or automate back-office operations to cut costs.

Legal

Law firms and attorneys tend to be late to the data analytics party. This is ironic because data has played a key role in the legal profession for hundreds of years. But the data is usually “dirty”—incomplete, non-standardized, and nearly impossible to analyze without consigning a poor paralegal to data-entry purgatory. One of the best advantages a San Diego analytics agency offers a law firm is the ability to collect and analyze data automatically. Lawyers and attorneys can not only speed up their data processing and extract valuable insights but also harness the power of data they never could before. Produce better outcomes for clients in the process, leading to boosted reputation. Automation of data analytics can also help attorneys scale and do more with less staff, with no sacrifice to the quality of services offered.
Attorneys often depend on SEO (search engine optimization) and SEM (search engine marketing) to raise brand awareness. The content market plays a huge role. SEO and content marketing can be hard to quantify in terms of ROI. The proper analytics can quantify these organic marketing processes so law firms can understand where their marketing dollars are going and how well it is working.

Professional Services

A professional service provider who doesn’t harness data is missing out on a major asset. Through their marketing efforts and digital experiences, users are giving them feedback—tons of feedback, ripe to be mined for actionable insights. But without the right analytics, professional service providers like accountants and financial advisors will never hear those voices.

A San Diego analytics agency can put all that data on the table and help professional service providers interpret it and set company policies and outreach based on it.

Data analytics play a key role in tracking the success of digital marketing campaigns, from content marketing to social media marketing. SEM (search engine marketing) and SEO (search engine optimization) are also a part of this. A coherent analytics strategy can help professional service providers make sense of this complicated web of efforts—to identify which ones are working, which are most cost-effective, which to double down on, and which to improve or discard.

Analytics can also help professional service providers keep track of their competition and the marketplace they operate in, responding to new trends with fresh marketing efforts and new service offerings. They can also use analytics to identify opportunities to streamline, optimize, reduce costs, and scale.

Why San Diego companies choose us
for their Analytics needs

We’re Experienced. Not everyone knows how to read the numbers. It’s a specialized skill that takes years to master. We have that level of mastery. DAP’s team of analytics specialists knows how to implement the right analytics tools, identify KPI with laser precision, and draw actionable insights from the data.
We Deliver On-Time and On-Budget. Time is money when it comes to analytics. The faster you can react to the data, the better position your organization can achieve. DAP helps companies leverage this fact into an advantage by fast implementation of data analytics, customized to your budget.
We’re Award-Winning. DAP has been honored for its digital services with several prestigious industry awards. We’re thrilled, but also aware of the responsibility that comes with being lauded in one’s field, and we strive to honor that with a continued commitment to excellence, in analytics and other services.
We’re Future-Focused. Data and analytics advance rapidly. An analytics strategy needs to evolve in order to adapt to changing requirements and environments. DAP designs analytics solutions that can grow with you into the future you envision for your organization.