San Diego Fractional CMO Agency

Your fractional CMO will help your team identify your ideal customer—not just any interested party, but the customers that drive the most profit for your business at the optimal cost of acquisition. The CMO-for-hire will help you create detailed “customer personas”—your perfect customer identified by demographics, industry, job title … everything you need to target your message to them with surgical precision.

Every sale is the endpoint of a journey and the start of a new cycle that could result in another sale. Every journey needs a map. Under the leadership of your San Diego fractional CMO, you will map out your current customer journey, identify strengths and areas for improvement, and brainstorm ways to optimize, automate, and remove friction from the customer journey.

A brand isn’t just about the company—it’s about the customer’s experience with the company. Many organizations miss the mark with this experience, one which is entirely under their control. Your San Diego fractional CMO will help you redefine the customer experience so that you can get more conversions, upsells, cross-sells, and repeat business.

The best way to get customers to respond to brand messaging is to craft a message that is tailored specifically to them. When mass-messaging, this can be difficult to achieve. Our experienced San Diego fractional CMOs can show you how to personalize your message to targeted audiences within your customer personas, so they feel like you are speaking specifically to them.

The word “brand” is a buzzword, used as if everyone knows what it means, but most people don’t. A brand is how people feel when they think of your organization. It’s your first impression and every successive impression. A San Diego fractional CMO can help you define your brand goals, values, and mission, then craft a messaging strategy to communicate that branding to your ideal customers. 

 A digital strategy is a powerful tool for building brand awareness. The digital world can be quantified, optimized, and tested. Your San Diego fractional CMO can help you build a digital strategy, offering advice about digital tools and techniques like web development, custom software development, mobile app development, eCommerce, and digital analytics.

The most effective way to engage with your target audience is through marketing content—written, audio, and video. In addition to forming a crucial component of SEO strategy, content is how you communicate that brand message you worked so hard to create for your ideal customers. Your San Diego fractional CMO will help your team take inventory of the content you already have, as well as create a to-do list for the content you need to build your dream customer experience.

Successful marketing roadmaps ensure that your brand is “top of mind” for your ideal customers when they enter the market looking for products and services like yours. Marketing is what your San Diego fractional CMO does best. This CMO-for-hire will help craft marketing plans that your in-house marketing team can continue to execute and optimize long after the fractional CMO’s contract is up.

C-level executives are leaders. In the same way, leadership makes all the difference between successful and unsuccessful marketing campaigns. A big part of leadership is knowing where you are trying to go. A San Diego fractional CMO will help your marketing team define its objectives. What does success look like? What steps need to be taken to get there?

A marketing communication strategy aligns your value proposition with your brand message in a way that will resonate with customers. A San Diego fractional CMO will help you design a communication strategy. This ensures you will not only reach customers, but also connect with them on a level that leads to conversions, sales, and repeat business.

Content is not a one-and-done task. It makes a bigger impact when it gets deployed over time, consistently. Part of building a content strategy includes making a content calendar—a schedule of content creation. Your San Diego fractional CMO will put together a content calendar that builds on previous content and bolsters your SEO strategy. The calendar will provide a roadmap for future content deployment. 

Established marketing tools and processes can make the burden of marketing a million times lighter, but picking the wrong tools and processes can make the job harder. Your San Diego fractional CMO has the experience to cut through the noise and equip you with the processes that work, supplying only the tools you need.

Companies that depend on a steady stream of leads for their sales team need to know how much they cost. Otherwise, they have no way of knowing if their marketing efforts are profitable. A San Diego fractional CMO can help you determine the cost per lead acquisition from both traditional and digital marketing efforts, as well as strategies to reduce that cost.

With good branding and marketing, a customer’s first purchase from a company will not be their last. Customer lifetime value identifies how much the average customer spends across multiple purchases over the entire relationship with the brand. A San Diego fractional CMO will help you determine your average customer lifetime value so you can determine whether or not the cost to acquire a lead or a customer is justified. 

Even if it takes time, every marketing investment should produce a return. A San Diego fractional CMO can set a target return-on-investment for every marketing campaign you execute. Marketing ROI exists at the intersection of cost per lead, conversion rate, and customer lifetime value. A CMO-for-hire can put all the pieces together and help establish markers so you never feel like you’re spending money with nothing to show.

Generating leads is not good enough—they have to be sales-qualified leads. They have to not only be good prospects for your product or service but also ready to buy. A San Diego fractional CMO can help you determine how many of your leads are sales qualified and provide leadership to put more qualifiers in place to increase the proportion. 

With any job, it helps to have the right tools. When it comes to sales, marketing collateral is one of the most powerful tools. Our CMO-for-hire will guide your team in assembling the right sales collaterals to help your team be effective. Beneficial marketing collateral includes white papers, blogs, brochures, one-pagers, business cards, case studies, and testimonials.

“Pricing” is one of the classic “Four P’s” of marketing—Product, Place, Price, and Promotion. Many companies wing it when it comes to pricing. They try to undercut competitors, attempt premium positioning, or simply charge the price they think they need. Any of these strategies could fail if poorly executed. A San Diego fractional CMO can take the guesswork out of pricing and give your product or service the best chance to succeed.

Search engines rule lead generation efforts. Few brand awareness tactics yield higher dividends than putting your message directly in front of people who are searching for solutions like yours. A San Diego fractional CMO can help create your Search Engine Optimization (SEO) strategy—so that your website ranks highly in organic searches. The fractional CMO can also create a Search Engine Marketing (SEM) strategy with paid ads on search engine platforms.

You need to convert the traffic you are getting to your website into leads. A San Diego fractional CMO will conduct conversion rate optimization experiments to get the most leads from your website traffic. When your conversion rate is as high as it can be, it makes a lot more sense to scale up your lead generation and outspend your competitors.