What Our Clients Say About Us

Dmitry Bondarenko CEO of ComboApp
Dmitry Bondarenko
Karlina Popwell CEO & Founder DocSide
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Jordan Gary Head of Marketing at Secure Illinois Retirements
Jordan Gary
Digital Authority Partners

Work with San Diego’s Top
Software Development Agency

Every modern organization depends on software solutions. Early on, off-the-shelf software solutions may suffice, but eventually a custom software solution usually makes more sense. Many even depend on consumer-facing software solutions to interact with customers and clients. Or they offer the software solution as the core value offering to their customers.

DAP’s expert San Diego software development team turns productivity dreams into reality in the form of made-to-measure software solutions that do exactly what you need them to do, with implementation and ongoing support so you can reap the benefits quicker.

DAP can scope, design, build, and support
award-winning software for you, today

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Digital Strategy
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Product Landscape
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Product Design
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Development
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Post Launch Optimization
Product Ideation

The first step is often the hardest. You can’t develop a great product—custom software or otherwise—without an idea for the product. Plenty of products never make it past ideation. A San Diego software development agency can help you move from the “dreamer” stage to the action stages, where you can start to construct roadmaps to a finished product.

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Roadmaps

No one reaches a target destination without a map of some sort. The ideation phase should produce a clear and realistic picture of the desired outcome—a specific vision of what kind of software we’re developing. With that vision in mind, a San Diego software development agency can begin to use that vision as an endpoint and build a roadmap to that desired outcome.

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Prioritization and Milestones

Software development is rarely a linear process. It’s easy to become lost in unimportant or less-urgent development activities if you don’t break down the larger goal into subgoals. Project milestones completed in order of priority to the overall project. A San Diego software development agency can impose order on a potentially chaotic process and set up the development project for success.

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Competitive Analysis

If the goal of the custom software solution is to attract market share in a competitive marketplace, you need to know what you are up against. What are competitors doing in this space? What features do they offer? What customers do they target? Is there a missing feature you can develop to add value, or is there an underserved market segment that your solution can target?

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SWOT

One of the most effective tools a San Diego software development agency can deploy to survey the product landscape is a SWOT Analysis—Strengths, Weaknesses, Opportunities, Threats. This form of analysis quantifies an organization’s position in its marketplace. The strengths to maximize, weaknesses to minimize, opportunities to exploit, and threats to avoid. This analysis can help you understand the role of your software solution in the overall brand strategy. 

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Wireframes

Once the preparation is done, it is time to move to the visualization phase. This is where the design elements of custom software solutions begin to take shape, starting with the wireframe stage. A wireframe is a non-functional digital visual design of the software. There are no buttons, links, or functions you can execute, but it begins to paint a picture of the flow and user interface for the solution. 

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Hi-Res Design

The wireframe is essentially a digital mockup. It might contain some of the final design elements and operates like a sketch of your website. Once all decision-makers sign off on the wireframes, a San Diego software development agency will move on to a high-resolution design of the final software solution. They do this by using a brand style guide and design system to create a beautiful, unified user experience.

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Prototypes

The final hurdle in product design for a custom software solution to clear is the prototype phase. Similar to the prototype of a physical product, the prototype of a custom software solution is not just for looks. It’s a functional working model, activated links with buttons and all. It’s a chance to put the software solution in the hands of its intended users to see how it performs under pressure. 

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Product Development

A San Diego software development agency progresses the project through these different phases for a reason—to gather feedback at every stage, from both stakeholders and potential users. Armed with this feedback, the development agency can then continue to the final phase of product development. By following the roadmap and guidance obtained from user testing, in this stage, the final software solution begins to take shape.

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Integration

Custom software solutions seldom stand on their own. They must be integrated with other software solutions, as well as the organization’s hardware infrastructure and environment. These integrations must be considered from the earliest phases of development. To ensure a seamless deployment and adoption phase, a San Diego software development agency should develop the software for integration and then facilitate that integration. 

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QA

Quality assurance (QA) is a key function of user acceptance and trust. For consumer-facing software solutions, a high standard of quality assurance helps encourage users to adopt the software with confidence. Quality assurance is also a key component of regulatory compliance, especially for heavily regulated industries like Fintech and Medtech. These industries face strict standards for data protection and security, which QA controls exist to address.

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Maintenance

Deploying and integrating a custom software solution is a major milestone in the development process. But there really isn’t an end. Software is always susceptible to bugs, evolving security threats, and adaptation to changes in technology. Your San Diego software development agency can offer you an ecosystem of ongoing maintenance to make sure your software solution functions at the highest level possible.

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Product Analytics

Maintaining a custom software solution requires constant optimization and improvement. To improve and optimize performance, you must be able to quantify the solution’s performance. Fortunately, with analytics, software performance is easy to measure. A San Diego software development agency can install the appropriate analytics and identify key performance indicators (KPI) to track the strengths and weaknesses of your new solution.

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Enhancements

Software must constantly improve to meet evolving design, performance, and features standards. Your analytics can help identify opportunities for enhancement, as can user feedback. Your San Diego software development agency can craft those enhancements and deploy them to the software solution with little or no interruption in service to users or stakeholders.

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Helping San Diego Businesses With Their
Software Development Needs

No two hospitals, clinics, or healthcare outlets are alike, which means custom software solutions are almost always the right answer. Given healthcare providers’ complex mix of specialties, nursing procedures, data entry methods, and communication hierarchies, custom software is an absolute necessity.

The benefits of a custom software solution for a hospital or clinic range from increased efficiency to better communication, and fewer mistakes thanks to intra-device communication. Doctors, nurses, and labs can communicate more effectively, sharing vital patient data easily while reducing operational costs.

Many healthcare companies are on the threshold of a brave new world of healthcare—telemedicine. More and more clinics want to increase safety, scalability, and patient loyalty by harnessing the power of the internet, offering more services with fewer clinic visits. Patient portals, remote vital monitoring, telehealth consultations, and eCommerce prescription servicing all represent promising avenues for retail healthcare providers to gain market share and compete on a bigger stage for more revenue.

The financial services sector is notoriously resistant to change and technology, but fintech is different. “Tech” is right there in the name, and fintech startups, disruptors, and enterprises live and die by the quality of their software. Most of them use a software solution to replace an outdated way of doing business. Custom software solutions are baked into the industry.

But many fintech startups don’t have software developers on staff. How can they even call themselves a “tech” company without software developers?
The answer is simple—fintech is an “ideas” business. You can have a groundbreaking idea without knowing how to program it into a working software solution. In fact, many people you pass on the street have probably had a great idea for a custom software solution— “Wouldn’t it be cool if there was an app to do XYZ?” The difference is taking the next step to turn this idea into reality.

That’s why enterprising San Diego fintech companies recruit world-class San Diego software development agencies—to bridge that gap between vision and reality. They also need a software developer who can thread the complex regulatory needle that financial services companies face. When peoples’ money and personal information are at stake, regulatory bureaus become very demanding, and your custom fintech software solution had better be compliant.

Several off-the-shelf software solutions have attempted the impossible task of being everything to every college or university. But prestigious universities have more than their processes, operational needs, and academic offerings at stake—they have their own stories, traditions, and heritage that a custom software solution must honor. Off-the-shelf software solutions could undermine the brand of the college or university. There are reputational markers that schools cannot afford to lose in a competitive higher-ed environment.

Universities are complex ecosystems where students, faculty, administrative staff, and support staff interact on multiple levels across various channels. A custom software solution takes into account these intricacies and serves them with maximal efficiency. Back-end university software can streamline everything from facilities management to library cataloging.

Custom software can also represent a new avenue of services that an institute of higher education can offer its consumers, i.e. students. These include virtual campus tours, mobile student IDs, room booking and event registration, e-syllabi, and e-learning environments. Custom software can even allow a San Diego university to expand its reach beyond San Diego with degree and certification programs that can be completed entirely online.

When people think of retail software, they usually think of off-the-shelf retail apps like Shopify or Magento. Why do retailers need custom software development?
The truth is, all of these solutions may technically be “off-the-rack” software-as-a-service solutions, but they require significant customization. Many “custom” software solutions depend heavily on open-source code and content management systems like Magento—modular solutions that reduce the cost and increase the success rate of a custom software solution. These bespoke solutions build something new from proven software building blocks.

Retailers depend heavily on brands, and custom user journeys and design systems must represent and enhance the brand. Significant customization is necessary if the software solution is to represent the brand and recreate the in-person, brick-and-mortar customer journey (if one exists).

A custom software solution for retailers is often necessary to help that retail brand scale. Off-the-shelf software solutions may suffice early on, but they rarely remain cost-effective solutions when the brand reaches the national or enterprise level. Past a certain point, a custom software solution usually makes more sense for retailers, both on the front and back ends.

Custom software solutions open up a whole world of possibilities for attorneys and law firms. Many law firms are stuck in the past, reliant on inefficient systems to manage their offices, cases, clients, and revenue. The savings, efficiencies, and recaptured revenue alone can more than justify the investment in a custom software solution.

San Diego attorneys face a competitive environment, so partnering with a San Diego software development agency to design a bespoke solution makes sense—and not just at face value. Consumer-facing apps allow lawyers and attorneys to offer a higher level of services to one-time clients as well as large clients on retainer. Client portals enable efficient communication, with the right messages reaching the right employees, and clients are able to track the progress of their lawsuit or service using custom Cloud-enabled software solutions.
Custom software can also be adapted more quickly by law firms and with greater flexibility. They can offer personalized digital client services and even scale existing services.

Efficiently serve more clients in San Diego and beyond with an entire menu of remote, software-based legal services. Good San Diego software development agencies also pay close attention to data security to protect legal clients’ sensitive info from cybercrime.

Off-the-shelf software solutions don’t address the needs of professional service providers because “professional services” is a catch-all category. It includes financial advisors, accountants, architects–a variety of service providers with just as many unique processes and practices. No two are alike, and no two can be expected to find the same software solution if it hasn’t been designed specifically for them. 

Many off-the-shelf software solutions hype themselves as the answer. Don’t buy it. You will end up with extra features you don’t need but pay for and that take up space on your system. Meanwhile, a crucial function is missing. Professional service providers deserve a software solution as unique as the services they offer.

Custom software solutions often represent the missing piece that San Diego professional service organizations need to scale their operations from local to regional; regional to statewide; statewide to national. Most organizations need custom software to remove bottlenecks, increase the output potential of a small team, and personalize services with customized offerings and back-office support. 

Custom software also helps professional services scale without sacrificing the quality of their services. They allow service providers to do what they do best.

Looking for your next software development agency in San Diego?
You’ll be in great company

Schedule
your free consultation

Have questions about your next San Diego software development project ? Schedule a consultation with a DAP expert today and find out what we can do for your San Diego business.

Why San Diego companies choose us
for their Software Development needs

  • We’re Experienced. DAP’s software development team has created custom solutions for some of the most prestigious brands in the world, including Fortune 500 companies, renowned universities, government agencies, and disruptive startups. We know from experience how to get this right.

  • We Deliver On-Time and On-Budget. Custom software development consumes time and resources. Every organization fears that it will get out of hand. DAP responds to this fear with conservative, affordable, efficient plans that keep costs under control and facilitate on-time completion.

  • We’re Award-Winning. Custom software solutions created by our San Diego software development agency have won numerous industry awards. We are proud to have earned the recognition of our peers, and see it as a commission to continue to achieve.

  • We’re Future-Focused. Software exists in an ever-changing landscape. Great custom software solutions must adapt to those changes. DAP is obsessed with the cutting edge, designing software not only for the landscape we find ourselves in, but for the landscape we see on the horizon.

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Some of Our Work

Room to Read website on screen
Education
Non-profit

Room to Read

  • 35k+ students using the portal on their path to literacy
  • 1k+ teachers have integrated portal into their classrooms
  • 2 nations currently testing program for their own literacy initiatives
View case study
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Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study
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Software as a Solution

Robosoft

  • Improved SEO rankings
  • Increased qualified leads from organic traffic
  • Drove incremental sales through new service offerings
  • 3X Increase to Robosoft organic traffic within 8 months.
View case study

Want to meet with our team?

Book a meeting directly here

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Why you should choose Digital Authority Partners
For your Software Development needs

Data-driven strategy for your San Diego Website

The modern world is suffused with data. Nearly everything happens in the digital world, and nearly everything in the digital world can be tracked, quantified, and analyzed. Companies that refuse to leverage this data ecosystem and draw insights from it are little better than dinosaurs, relying on gut-instinct in a world of analysis and optimization. 

DAP develops software with a keen eye toward following the data. We ideate and build a software roadmap based on data owned by the organization and within the industry. Additionally, we arm our custom software solutions with cutting-edge analytics so that data-driven strategies can be built not only for the development, but for the maintenance and enhancement of the software after deployment. 

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San Diego

Laser-focused on UX

In many ways, UX–”user experience”–is the whole ballgame. A custom software is good to no one if it isn’t good to its users. DAP puts UX front and center. The point of a custom software solution is to serve the user, whether that user is the brand’s consumer base, the public at large, or the brand’s in-house admin team. 

DAP adheres to the best practices of UX, including attention to aesthetics and design as well as usability—delightful and out-of-the-box, but not too far out of the box to the point where the user doesn’t know what to make of the app.

Rigorous Development Process

One of the things that sets DAP apart from other San Diego software development agencies is that we don’t cut corners. We’re not after the cheap buck, and we don’t aspire to design cheap custom software applications. We build apps that will serve the user and stand the test of time, so the organizations that hire us continue to reap value from the software solution for years to come. 

Our agile development process quickly but rigorously pushes the project through multiple development iterations, with cross-functional teams working in parallel for maximum efficiency. We test and get feedback at every iteration to ensure that the final product is the best solution possible.

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UX Design Team

Thorough Testing

At DAP, we believe that no San Diego software development agency should ever ask a client to accept delivery of a software solution on faith alone. We believe in showing our work. In the case of custom software development, that work comes in the form of a rigorous testing process to make sure we are delivering the highest-quality solution we can.

Our testing process includes user acceptance testing, to make sure the software performs to expectations in the hands of actual users. It also includes security testing to make sure that the software complies with any applicable data-handling regulations and doesn’t expose the users—or the organization—to cybercrime.

Ongoing support

If you’re worried that your San Diego software development agency will ghost you in the event of a problem after deployment—that’s not us. DAP stands behind its custom software solutions with comprehensive support services. If bugs occur, we fix them. If security patches are needed, we deploy them. If software environments, regulatory controls, and standards change, we help you adapt.

We also offer comprehensive analytics services to help you monitor the performance of the app and make data-driven decisions about enhancing and optimizing the app. We’re in this with you for the long haul, and we’re in it to win it.

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