7 Advanced Ecommerce SEO Tricks Put You at the Top of SERPs

Ecommerce sites must lead search engine results pages (SERPs) to stay visible and attract organic traffic. With search engine optimization (SEO), they have the ability to reach a broader audience and increase their chances of converting visitors into customers.

When you partner with an expert ecommerce SEO agency, you can efficiently perform advanced ecommerce SEO strategies such as:

1. Reoptimizing old content.
2. Creating a mobile friendly website.
3. Improving internal linking.
4. Considering Google RankBrain.
5. Enhancing page speed.
6. Finding and removing thin content.
7. Adding schema markup.

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1. Reoptimizing Old Content

Reoptimizing old content improves SERP rankings and the user experience (UX). Check content for errors and outdated information and improve it by targeting new keywords and adding multimedia elements.

Reoptimization is a cost-effective strategy wherein marketers use existing assets and capitalize on backlinks to stay relevant and competitive. Use the following techniques to reoptimize your site content for ecommerce SEO:

• Conduct keyword research to identify more relevant keywords that align with the target audience's search intent. Incorporate these keywords into the content.
• Remove outdated statistics or details and include new developments to ensure that the content remains reliable and valuable.
• Enhance the content's readability. Separate long paragraphs, use bullet points and lists, and add relevant images and multimedia assets.
• Rewrite meta titles and descriptions using the new keywords and add compelling calls to action (CTAs) to entice users to click through.
• Add internal links to other relevant pages on your website to improve navigation and encourage users to explore more content.

2. Creating a Mobile Friendly Website

Mobile devices drive significant online traffic, so search engines prioritize showing mobile friendly sites. A website with a mobile responsive design ensures seamless UX and encourages visitors to stay on the site longer.

With Google's mobile-first indexing, websites are indexed and ranked according to their mobile version. Consider these techniques to effectively create a mobile friendly website:

• Use a responsive web design approach so that the website can automatically adjust its layout and elements based on the user's screen size.
• Improve page speed by compressing images, minifying cascading style sheets (CSS) and JavaScript, and using browser caching. Use Google's PageSpeed Insights to identify page loading issues and areas for improvement. 
• Simplify navigation using a clean and intuitive menu. Use dropdowns or hamburger menus, which work better on smaller screens.
• Avoid Flash or other technologies that might be incompatible with mobile devices.
• Ensure that the content is readable on smaller screens using legible fonts and appropriate font sizes.
• Break up large blocks of text into smaller paragraphs. Improve readability using bullet points to make scanning essential details easier.
• Make buttons and CTA elements touch-friendly and tappable on mobile screens.

3. Improving Internal Linking

Well-developed internal linking improves ecommerce SEO because it helps with website navigation and UX. Effective internal linking also distributes link authority across pages, enhancing web page visibility and ranking potential.

A well-structured internal linking system also helps search engines crawl and index the site, leading to better rankings and higher organic traffic. Good internal links should be a priority if you want to start an online shop. 

Use these top tips to improve internal linking on your ecommerce website:

• Use descriptive and keyword rich anchor text and avoid generic terms such as "click here.” Use specific phrases that accurately describe the linked content.
• Create sitewide navigation accessible on all pages. The navigation menu should contain links to important product categories, subcategories, and essential pages.
• Utilize related product links to encourage users to explore additional offerings, increasing their time on the site and likelihood of purchasing.
• Implement breadcrumbs at the top of each page, showing the hierarchical path to the current page. Breadcrumbs also provide additional internal linking for search engine crawlers to follow.
• Designate certain pages or blog posts as internal linking hubs. These hubs must be authoritative and contain links to related pages or products.

4. Considering Google RankBrain

Google RankBrain is an artificial intelligence (AI) system that helps Google better understand user search queries. This system delivers more relevant and accurate search results, matching ecommerce products with user intent.

Ecommerce websites can boost SEO and attract qualified organic traffic by optimizing their content and product descriptions with RankBrain's AI-driven algorithm. Optimize ecommerce sites for RankBrain using these tips:

• Create high-quality, relevant content that addresses the specific needs and interests of the target audience.
• Conduct thorough keyword research and find long-tail and conversational search queries.
• Encourage users to spend more time on your site by providing valuable information, captivating visuals, and easy navigation to keep users interested.
• Utilize responsive design, fast loading pages, and an intuitive mobile experience to boost rankings.
• Implement structured data markup, such as Schema.org, to help RankBrain better understand the content and context of various products.

5. Enhancing Page Speed

Google considers page speed a ranking factor. Therefore, pages with faster loading times experience higher SERP rankings, increased organic traffic, and visibility. 

Improved page speed also promotes better mobile performance, which is essential for many users accessing ecommerce sites on mobile devices. Enhance page speed for ecommerce SEO using these strategies:

• Compress images to reduce their file size. Use image formats such as WebP or JPEG for improved compression.
• Enable browser caching, which allows returning visitors to load the site faster by storing resources locally on their devices.
• Minify CSS, JavaScript, and HyperText Markup Language (HTML) to remove unnecessary characters and whitespace.
• Prioritize above-the-fold content first to give users an initial view of the page. Use "async" or "defer" attributes on non-essential scripts to keep them from blocking the initial page rendering.

6. Finding and Removing Thin Content

Thin content lacks substance and provides minimal value to users. Thin content affects search engine visibility and rankings. Removing thin content to increase overall user experience and ensure that visitors find relevant and helpful information is a must for ecommerce sites.

This also allows search engine crawlers to focus on indexing and ranking more substantial pages. To locate and remove thin content from ecommerce websites, follow these strategies:

• Perform a comprehensive content audit to identify pages with thin or low-value content.
• Examine the website's analytics data to identify pages with high bounce rates and low engagement metrics.
• Use SEO tools to analyze website pages for thin content. These tools help identify duplicate content, thin pages, or pages with very little text.
• Consolidate thin content with related pages or expand content to provide more value to users. For example, merge similar product pages, create comprehensive guides, or add additional relevant information.
• Implement 301 redirects to relevant pages or simply delete them to declutter the website, improve UX, and let search engines know that you prioritize only quality content.

7. Adding Schema Markup

Schema markup provides structured data that helps search engines understand the content and context of various products. It enhances search listings with rich snippets, including product prices, ratings, and availability, making them more appealing.

Adding schema markup improves overall UX by directly providing valuable information in search results. To add schema markup for an ecommerce site, remember these techniques:

• Determine the relevant schema markup types for your ecommerce products. Common types include "Product," "Offer," "Aggregate Rating," and "Review."
• Use Google's Structured Data Markup Helper, a helpful tool that quickly adds schema markup to an ecommerce page.
• Manually add the schema markup to product pages using JavaScript Object Notation for Linked Data (JSON-LD) or microdata. Include relevant properties and values depending on the selected schema type.
• Use Google's Rich Results Testing Tool to test the correct implementation and whether Google can understand the data.
• Update schema for new products and changes. Keeping schema up to date helps search engines provide accurate and relevant information to users.

Summing Up

Remember these advanced ecommerce SEO tricks to create visible and engaging ecommerce websites that convert. By optimizing old content, internal linking, page speed, and schema markup, your site can compete for attention on SERPs. Aside from these techniques, consider Google RankBrain as part of your strategy to rank higher than your competitors.

Learn more about advanced ecommerce SEO by partnering with the top agency online: Digital Authority Partners (DAP). Contact us today.