5 Beneficial Ways To Use AI and ChatGPT for Better B2B SEO

Many small businesses now use generative artificial intelligence (AI), such as ChatGPT, for marketing, but does it work for B2Bs? Yes.

An innovative B2B SEO agency uses it to:

• Deeply understand the market.
• Build a content marketing matrix.
• Perform predictive analytics and lead scoring.
• Streamline the optimization process.
• Create a more immersive and pleasurable user experience (UX).

Learn how to apply technology to scale your business by reading the article below. Let’s go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Deeply Understand the Market

Customer gameplay online has radically changed. People now research and buy at different digital touchpoints. Consequently, search engines respond by focusing more on intent rather than actual keywords when analyzing user needs and ranking results.

In other words, to reap the full benefits of search engine optimization (SEO), know your audience well. Ask, and answer, the following questions:

• How long is their customer journey? Do they spend a lot of time in the consideration or awareness stage?
• What are their challenges, even when ordering from your store or at your competitors’? 
• What are they looking for in a vendor or supplier?
• How have industry trends changed? Did they affect consumer behavior?
• Does your market have preferred brands? Why do they choose your competitors over you?
• Do they have an unaddressed need? Is there an underserved audience? 
• How much are they willing to spend on a product? 
• When do they usually order?
• Where do they live? Do they prefer to pick up the items in-store or buy them online?

AI helps you delve deeper into your audience wants and needs, especially in customer research and segmentation. It analyzes big data and uses machine learning to identify patterns in the slightest changes in consumer behavior. 

It also simplifies research to minimize big spending on surveys and focus groups and breaks down broad market segments for more dynamic customer personas. 

2. Build a Content Marketing Matrix

A content marketing matrix is a framework that maps content inventory and ideation to meet specific customer needs at different stages of their journey. This way, they always have valuable information ready when they need it. 

It also:

• Increases your content’s relevance to your chosen market.
• Drives more organic, targeted traffic.
• Enhances the search engine rankings.
• Identifies content gaps to optimize the marketing plan.
• Further personalizes content for better conversion.

A B2B SEO agency uses AI to help build a resilient, actionable matrix, especially when auditing existing content. Platforms can now determine high-performance pages and keyword gaps. They also: 

• Uncover new strategies to make your content stand out, particularly in featured snippets.
• Share untapped keywords for differentiation.
• Show the value of certain key phrases or terms in relation to user intent.
• Develop topic clusters.
• Analyze social signals and their impact on optimization.

3. Perform Predictive Analytics and Lead Scoring

Despite aggressive and thoughtful marketing campaigns, many B2B brands greatly fail in revenues. This is because no technique guarantees success. However, you can make more informed decisions, set realistic objectives, and beat your competition with predictive analytics. 

As its name suggests, advanced analytics uses machine learning and natural language processing (NLP) to do the following:

• Collect new and historical data and then forecast market activity, behavior, and trends.
• Assign scores to every possible event, along with statistical modeling.
• Prioritize resources and strategies based on the best outcomes.
• Scores lead to determining those likely to convert and those requiring more nurturing.

A great example of predictive analytics is Salesforce’s Einstein GPT for customer relationship management (CRM) clients. With over 200 billion predictions daily, the platform helps its users to do the following:

• Auto-generate tasks such as email composition or meeting scheduling.
• Create and update knowledge articles from past case notes.
• Produce customized, natural-sounding agent chat replies.
• Tailor content to engage customers and prospects.
• Deliver customer insights in Slack, such as sales opportunity summaries.

4. Streamline the Optimization Process

Streamlining business processes saves money and raises employee productivity. However, many B2Bs cannot do it because of higher order volumes, larger ticket sizes, and longer sales cycles.

Some still use legacy systems that do not have the ability to satisfy online marketing demand. This leads to inefficient workflows, data silos, and limited visibility across operations. 

Plus, most enterprises operate in heavily regulated industries. Although necessary, strict compliance can slow down advertising.

AI is a B2B SEO marketer’s best friend in that it pares down the long, time-consuming optimization process, by performing the following:

• Identifying semantic, relevant keywords.
• Optimizing content based on top-performing competitors.
• Improving site design and navigation.
• Offering personalized content recommendations based on user behavior, location, and device.
• Analyzing local search trends.
• Evaluating the backlink profile.
• Auditing an entire site.

5. Create a More Immersive, Pleasurable User Experience (UX)

What do Walmart, Ikea, and Microsoft have in common? They have used (and some have also sold) augmented reality (AR) and virtual reality (VR) in marketing. 

Take HoleLens, for instance. Many industries use this untethered holographic device to: 

• Create interactive training simulations.
• Visualize 3D models.
• Guide field workers remotely by overlaying digital information and instructions onto the real-world view.
• Build virtual showrooms.
• Improve healthcare in complex surgeries, patient education, and collaborative diagnostics.

This technology gave Microsoft a 177% return on investment from its successful demonstrations. It also grew the company’s net present value by over $8 billion in three years with a payback period of only 13 months. 

AI helps build these technologies that bridge the gap between imagination and reality. This high level of UX indirectly impacts ranking in other ways. These include higher domain authority, a more positive brand identity, and stronger credibility.

Summing Up

From predicting and analyzing user behavior to streamlining content optimization, the benefits of AI in B2B SEO are substantial. However, it is not a grand slam. Despite the major breakthroughs, it lacks critical aspects that make optimization work. These include creativity, originality, and emotional connection. 

Digital Authority Partners (DAP) understands this delicate balance. As a B2B SEO agency, we combine innovation with deep expertise in content creation and a strategic vision to shape compelling narratives. With data-driven strategies and creative storytelling, you can stand out and build meaningful relationships that scale revenues. 

Contact us to learn more about our process.