AI Use in Data Analysis: Is the Marketing Effect Positive?

Rising interest in artificial intelligence (AI) tools has led to widespread coverage and a race to build bigger, better, and smarter tools. Any reliable analytics company in Chicago can see the worth of monitoring the progress of these new tools and finding potential uses for them.

Here is a short review of the impact of using AI in data analysis, covering the following critical topics:

• How AI fits into data analysis strategies.
• Using AI to gather high-quality data sets.
• Data processing and analysis with tools.
• Best practices to employ AI in analysis.

There is a lot to discuss, so get ready to take notes.

Let’s go!

Using AI to Drive Your Data Analysis Strategy

AI has many applications in data analysis, from finding patterns in large databases to generating rich user data. It processes data at speeds and volumes that human workers cannot, making it a valuable asset for streamlining your work without losing quality.

Fancy or costly AI software is not needed to support your data analysis. The tools you already have produce useful data. For instance, a content management system (CMS) with AI can produce data related to your content and traffic.

Keyword research tools also perform their functions with AI and machine learning (ML), and they often do not have a paywall (though buying subscriptions can unlock more perks). AI-powered software processes data and extracts helpful insights or even predicts future trends.

     1. Gather Valuable Data with AI-Powered Tools

One of the primary uses of AI, especially in data gathering and analysis, is to automate processes and track changes in real time. This is seen in how AI and ML enjoy widespread use in industrial settings, playing key roles in quality assurance and testing.

In other industries, such as sales and ecommerce, an analytics company in Chicago may recommend AI for tracking inventory items and gathering critical data from users’ behaviors and actions. AI is also used in self-checkout stations where buyers place items through a scanner.

The AI software immediately and automatically scans the items for tags and creates an invoice for the sale. All the buyer has to do is confirm that the items were correctly identified and listed and then make the payment. These types of AI functions are pivotal in raising efficiency and data quality.

     2. Process Data Better and Faster with AI Tools

One of the main appeals of AI in data analysis and search engine optimization (SEO) is its ability to work without tiring or losing consistency in its output. Using AI in your strategy can increase productivity and efficiency in ways that human workers alone cannot reach.

Another way that AI helps with data analysis is through dynamic content personalization, which means interpreting user data to make suggestions based on preferences. Applied to chatbots, it involves analyzing data that users give in real time through their responses.

This capability allows you to extend the reach and function of customer service without needing a human worker to support the process. Using AI in this way yields additional data that you can analyze further for more detailed insight into people’s needs.

4 Practical Uses of AI in Data Analysis

As illustrated in the discussion above, AI is able to fill many vital roles within the analytic process. To better understand this idea, think of AI as having four data analysis methods. Its primary functions can be split into the following use cases:

     1. Use AI to Understand What Happened

Descriptive analysis is one of the best ways to apply AI in understanding data. This method involves organizing data to identify statistical values, such as averages, distributions, and deviations. It allows you to spot patterns and trends in data to help you understand customers.

Let us say that buyers spend an average of $50 on hygiene products, and your data shows most of it is for deodorants. You can assume that deodorants are worth more investment. Note, however, you cannot take descriptive statistics at face value. Run more analyses to find data to support your conclusions.

     2. Pinpoint the Cause of Patterns in Data

Another way AI improves data analysis is by helping you understand the cause-and-effect that links your data points. Diagnostic analysis enables you to identify the root cause of the patterns or trends that you found with descriptive analysis, allowing you to directly act on them.

For instance, you notice that sales of pet supplies, including kibbles, pet toys, pet carriers, beds, and bowls, have increased over the past few months. Using diagnostic analysis, you learn that the pet adoption rate in a nearby city has spiked due to more people staying home.

     3. Draw Plans with Insights from Analysis

With data analysis, you move beyond scrutinizing your data's past and present state. You can forecast future patterns and the likelihood of repeating trends. Using AI, you have the ability to run predictive analysis on historical data to determine any recurrence.

For example, as a business owner, you want to be better prepared with stock and inventory to meet customer demands throughout the year. By running predictive analysis, you can spot patterns in shopping habits using your historical data to make smart choices.

     4. Create Marketing Models with AI Tools

AI makes it much easier to perform data-heavy and labor-intensive analyses, such as prescriptive analysis, which helps you align your marketing strategy with desired outcomes. It gives insight into what models, compositions, or actions work best to achieve target results.

For instance, you want to start a mobile app development project to grow your business. Begin by surveying your target market, then gather other data points through testing and feedback. When you go back to analyze the data, you can pinpoint the critical features that you need.

Summing Up

Running data analysis takes a lot of time and effort, even for an analytics company in Chicago and its team of experts. That is why they employ the best tools to refine, accelerate, and optimize workflow. AI is one of the latest in a long line of upgrades that have improved analysis.

Need help integrating AI tools into your data analysis? Contact Digital Authority Partners (DAP) to learn how we can help.