11 Business-to-Consumer Content Marketing Trends for 2025 and Beyond

Content marketing is engaging, fun to create, and effective in bringing new customers right to your doorstep. Businesses are becoming more creative and innovative with their content marketing strategies, leading to new trends popping up in business-to-consumer (B2C) marketing.

As technology and consumer needs continue to change and evolve, so should B2C marketers’ content strategies. One way to help with this is by staying on top of the latest trends and what the top content marketing services are working on.

We’ve listed 11 of the most common B2C content marketing trends to look forward to in 2025.

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1. Short-Form Video Content

Video production takes a lot of time and resources, but these efforts can also lead to high returns in viewership, brand exposure, and revenue. In Q3 of 2024, online video viewership reached 92%, so it’s safe to say that video marketing isn’t slowing down anytime soon.

Facebook, Instagram, LinkedIn, and other social media sites have changed from being primarily text and image-based to supporting and promoting short-form video content, such as reels and shorts. We can expect to see more B2C brands utilize short-form video content for their accessibility and to boost brand awareness.B2C marketers should invest more in their video marketing strategies in 2025. This includes allocating more time and resources to production and following a regular posting schedule to remain discoverable and keep audiences engaged.

2. Immersive Content Marketing

The metaverse has been a hot topic over the past few years for its ability to merge the physical and digital worlds. The same applies to marketing; immersion marketing has made it possible for virtual worlds and events to capture audiences and create a powerful brand impression.

An example of this is through interactive product demonstrations. With the rise of augmented and virtual reality, users can interact with and sample a product in a virtual space. For example, Lowe’s Holoroom created a VR-powered experience that allows customers to sample DIY home renovation products.

This convenience of demoing a product virtually also gives customers information as early as possible, which helps them make informed decisions.

3. AI-Powered Personalization

Thanks to artificial intelligence, customers can receive hyper-personalized offers and content. AI’s personalization capabilities will continue to improve and evolve, with each offer being a more exact match for the customer.

One way this B2C content marketing trend could continue to take shape is through AI’s predictive analysis models. Based on gathered information on customers (past purchases, time spent on the website, etc.), companies can use AI models to predict what customers might do next and create a content offer based on this data.

AI will also get better at creating dynamic content based on behavioral triggers and real-time engagement. For example, if a customer purchases one product, an AI model may recommend similar or complementary products that the customer may also like. 

4. Social Responsibility

Customers have become more discerning and critical about the items they purchase and the brands they buy from: Many believe that brands should be socially responsible and bring positive change with their products.

As a result, B2C companies will likely focus their efforts on social responsibility and accountability. This will be seen mainly through branded content that highlights the brand’s commitment to social and environmental issues. It’s called “corporate social responsibility.” 

For example, brands can gain trust and improve their reputation by sharing posts or infographics that promote eco-friendly products and environmentally-friendly practices. In a real life example, Coca-Cola has already done this with their 100% plant-based bottles.

5. Continued Importance of E-E-A-T

With so much poorly written content flooding the internet, users are more at risk of receiving inaccurate information. Because of this, Google will continue to emphasize E-E-A-T guidelines when ranking content and prioritize those that adhere to these guidelines.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T investigates if the content is both original and accurate, honest, and safe. It can affect how high your site gets in Google’s Search Results.

It can affect several aspects of your marketing campaign, but expect to hear this acronym most when dealing with Seach Engine Optimization (SEO). It goes above a “ranking factor” — it’s part of Google's Search Quality Rater Guidelines. As a result, this is more than one of the (potentially) changing B2C content marketing trends — it’s here to stay, says premier B2C SEO Agency. 

• Tips for Improving E-E-A-T: Add links to author bios or case studies to demonstrate experience and expertise. Share your backgrounds as professionals with an About Us page to gain a reader’s trust and establish credibility. Work in original how-to guides, tutorials, or videos as part of a varied content creation process.

6. Nano-Influencer Marketing

One of the key B2C content marketing trends to keep an eye on is direct-to-consumer (DTC) marketing. When selecting an influencer to work with, there are three broad categories:

• Nano influencers, who have fewer than 10,000 followers
• Micro influencers, who have 10,000 to 100,000 followers
• Macro influencers, who have more than 100,000 followers

Influencer marketing is expensive, especially if you’re working with influencers whose followers reach upwards of hundreds of thousands or even millions. This has led to more companies cutting down their budgets and focusing more on smaller, more niche influencers, also known as nano-influencer marketing.

Nano-influencer marketing will rise as the more cost-effective option. These niche influencers’ follower counts are usually less than 10,000, meaning the audience pool you’re targeting becomes much smaller. However, having a smaller, more specific audience may lead to more targeted conversions.

Nano influencers are typically perceived as more authentic and personal. Even better, nano-influencers tend to bring in a far better ROI, according to Harvard Business Review.

7. Interactive Content

This year, we may see more B2C companies create interactive content that prompts active engagement from users.

Interactive content includes surveys, quizzes, gamification, interactive videos, etc. This makes the experience more immersive, personalized, and memorable. Not to mention, they also help shoot engagement rates and conversion rates up, leading to better rankings and visibility.

Let’s use an events management company as an example of this B2C content marketing trend.

• Before the event: Surveys and questionnaires are great for gauging interest and understanding user preferences prior to the event.
• During the event: During the event, immersive displays like augmented reality (AR) experiences and 3D product demos help pique curiosity.
• After the event: The event organizers can send surveys or polls asking for feedback for future improvements.

8. Social Commerce

Social commerce is using social media platforms to buy and sell products. Platforms like Facebook and Instagram have become very eCommerce-like over the years, with features like Facebook Marketplace and Instagram Shopping. TikTok has also become a go-to platform for finding the hottest new products, as seen by their popular hashtag #TikTokMadeMeBuyIt.

As one of 2025’s biggest B2C content marketing trends, social commerce will continue to bridge the gap between buyer and seller. The two sides can openly engage with each other through direct messages and comments, creating a more personalized experience.

• Tip for improving social commerce: Make sure your product listings are accurate and easily accessible. Interact with your customers via direct messages or by responding to comments.

9. User-Generated Content

Customers are more likely to trust and buy a product after seeing positive reviews from others. This is the power of user-generated content (UGC); its trustworthiness and authenticity make it an effective 2025 tool for B2C brands to gain more customers.

UGC includes reviews, testimonials, self-created content, etc. B2C brands will continue to leverage this type of content in 2025 to boost credibility and brand awareness.

Some ways to do this include reposting reviews or testimonials on your social media account and responding to both positive and negative feedback. You can also display testimonials from satisfied clients on your website to build social proof.

10. Repurposing Content

Instead of leaving old pieces of content on your site to gather dust, follow 2025’s B2C content marketing trends and repurpose them into something new. Repurposing content means taking an existing piece of content and redoing it in a completely new format. It’s a creative way to reuse old content to stay relevant and fresh for new audiences.

Users are always looking for new content, and since it takes a lot of time and effort to make a new blog post or produce a video, content repurposing is a cost-effective alternative. An example of this is taking an old blog and repurposing it with updated information into a short video format. You can then take this video and upload it to your social media accounts.

• Tip for repurposing content: Conduct a site audit to see which pieces of content can be repurposed. If a piece of content isn't getting any traffic or has outdated information, repurposing it would be a good idea.

11. Work With a Professional Content Marketing Agency

Creating content takes a lot of time, research, and resources to have positive long-term effects. When you need some extra help keeping track of 2025’s B2C content marketing trends, a professional marketing agency is the answer. 

Digital Authority Partners helps B2C companies like yours create the ultimate content marketing strategy, one that drives traffic, boosts authority, and gains the trust of your customers. Our professional marketers offer the full suite of services that’ll help your brand stand out from all the noise.

Send us a message now to get started!