Unique Benefits Local PPC Brings to Your Business’s Success

Running a pay-per-click (PPC) campaign has several benefits for your business. It lets you skip the long lines on search engine results pages (SERPs) for more visibility. However, did you know that running local PPC campaigns with the help of a Chicago PPC agency works even better?

Here are five unique benefits of creating local PPC that you can start gaining right now:

1. Provides greater control over ads.
2. Delivers faster results than other PPC methods.
3. Offers more cost-efficient local PPC.
4. Markets with branded keywords.
5. Tests new ideas for lower cost.

There’s a lot to discuss, so get ready to take notes.

Let’s go!

If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!

5 Unique Local PPC Benefits You Should Not Miss

In a nutshell, PPC resembles search engine optimization (SEO) because the goals of both are to get your website ranking high on SERPs. The main difference is that PPC is a form of paid advertising, while SEO (on-site and technical SEO) takes a more organic approach to attracting people to your business’s website. PPC is also faster.

Because they overlap, PPC ads may at times cannibalize SEO keywords, which means that the ads unintentionally hurt your organic content by taking its spot in SERPs. This is bad for many reasons, primarily because you want your marketing efforts to blend rather than clash.

Careful planning and management of both PPC and SEO can help you avoid that. Working with a PPC service makes the process smoother and provides better results. Below are five unique local PPC benefits that your business needs.

     1. Provides Greater Control Over Ads

When you go local, you give yourself more freedom to be creative with your ad campaign, so long as you avoid unintentionally offending or putting off your target market. Again, geotargeting means you have a smaller and more familiar audience viewing your ads.

Unlike with a global or national campaign, where you must take an exponentially larger number of factors and personalities into account, you can focus on what matters most to your audience. Since your ideal customers are geographically nearby, you can even check in with them.

Knowing what works and what does not saves you a lot of trouble and frustration when building a successful ad campaign; just ask any Chicago PPC agency. That is why keeping your campaign small and intimate (relatively speaking) gives you greater control over your ads.

     2. Delivers Faster Results Than Other PPC

Since geotargeting allows you to control the size of your market segment, you have an easier time assessing whether your PPC campaign is gaining ground. PPC is easier to track and manage with a smaller target market size because of how specific it is.

Going local also means you have less competition to worry about since your major competitors are bound to be other local businesses. Though that also means you need a winning edge to outdo their paid ads, consulting with experts at a Chicago PPC agency could help.

To summarize, local PPC yields results faster because you can readily see whether your ads swayed people through changes in foot or online traffic to your business. If you are not getting the expected results, you can easily change your PPC and try again.

     3. Offers More Cost-Efficient Local PPC

PPC is, by its definition, a cost-effective marketing strategy because you only pay platforms for achieving a desired outcome, whether that is views, traffic, or sales, among other actions. With local PPC, however, you save even more because the process moves faster in your favor.

Like any other marketing strategy, PPC depends on testing to produce a functioning plan and replicable results. That is partly why it can cut costs in the first place — you only use ads that deliver on marketing goals and produce results, and you only pay when you get those results.

Going back to the previous point, since local PPC shows results faster, you are more aware of potential flaws and have the opportunity to address them sooner rather than later. That means you spend less time and money on suboptimal PPC strategies and poorly thought-out ad ideas.

     4. Markets With Branded Keywords

One of the major roles PPC plays in marketing is closing the deal through retargeting PPC ads. People rarely become customers on the spot — not even with high-quality content and certainly not with ads. The chance drops further if the customer is not even shopping around.

When that time comes, you must be visible in the SERPs for someone to consider your business a viable option. This is where branded keywords come in. Using one is similar to how large companies such as Nike and Coca-Cola remain relevant: through simple yet effective marketing slogans.

In short, you should use your own branded keywords to familiarize people with your business more. It helps with awareness if they have seen, heard of, or passed by your store previously.

     5. Tests Your New Ideas for Lower Cost

As repeatedly mentioned, local PPC lets you test your ideas freely without wasting your budget on large-scale campaigns. Use that opportunity to experiment with your different PPC strategies. If nothing else, explore other platforms, such as YouTube, to run PPC.

YouTube is currently the second-largest social media platform, right behind Facebook. It is more than viable for your PPC campaign, especially given how well it has adapted and integrated popular features from competitors, such as shorts and streaming.

Moreover, YouTube ads are cheap enough to integrate into your broader PPC marketing plan. Having a service as large as YouTube run your ads guarantees that you can reach at least some of your target demographic daily and reach more with the optimal setting for your campaign.

Summing Up

Local PPC could be the upgrade your marketing strategy needs to attract more customers to your business. It runs relatively fast, costs little to start, and reaches your target market instantly. Besides these, local PPC is great for businesses because you can raise the return on investment of your marketing.

Need help switching to a local PPC strategy? Contact Digital Authority Partners to learn how we can help.