7 Benefits of Hiring a Fractional CMO for Atlanta Businesses

Many businesses in The ATL have benefitted from Atlanta’s fractional CMO services (Chief Marketing Officer), and your organization could be next! To see your business join the other world-famous big names in your area, hiring a fractional CMO from Atlanta could be just the move. 

This guide goes over several benefits of hiring a fractional CMO for your Atlanta business. Contact Digital Authority Partners to learn more about Atlanta fractional CMO benefits and how our C-level executives can help bring your marketing efforts to the next level.

Find out more about Atlanta FCMOs here with this video!

7 Reasons to Say YES to an Atlanta Fractional CMO

Did you know that some of the world’s biggest companies, like Coca-Cola and Chick-fil-A, were founded in and are based in Atlanta, Georgia? With its low costs and countless opportunities for profit, it’s no wonder Atlanta has been named one of the best cities to start a business. There are many reasons for this, and one thing we cannot ignore is the strong marketing talent found there.

Fractional CMOs can have a huge, positive impact on your Atlanta business, regardless of how old or new your organization is. 

Let’s look at some fractional CMO benefits for businesses in A-Town:

1. Strong Understanding of the Local Market

Atlanta, GA, is one of the most competitive cities for business, with thousands of companies in a single industry. Navigating and examining your competitors can be overwhelming, but our fractional CMOs are proficient in analyzing this competitive landscape and devising ways to make your business grow and stand out.

Fractional CMOs can come up with geo-targeted strategies to help drive more people to your business’s location. For example, if you own a local restaurant, an FCMO can help increase foot traffic to your establishment through billboards or digital means like Google ads and local search engine optimization (SEO).

Every city has its nuances, making each marketing tactic more relevant to that location and personal to the people within it. An FCMO would be an expert at analyzing local markets and customers and tailoring each campaign to their needs.

2. Wide Range of Expertise

Our fractional CMOs have done it all. This is not a jack-of-all-trades, master-of-none kind of situation—they are highly skilled in all sorts of marketing strategies and have executed custom campaigns with precision and expertise.

Given how advanced marketing is nowadays, Atlanta fractional CMO benefits include gaining access to various tried-and-true and break-out digital methods to increase your brand’s visibility and customer base. 

Specifically, Atlanta businesses can benefit from a fractional CMO’s scope of work in the following areas:

• Social media marketing
• Brand building
• Competitor analysis
• Market research
• Content development
• Search engine optimization
• PPC advertising
• Campaign execution

3. Personalized Marketing Plans

No two businesses are the same; they always have different needs and goals depending on various factors. It’s the fractional CMO’s responsibility to make sure those needs are met with strategies as unique as the businesses are.

Every solution that an FCMO provides for any client is entirely personalized to match their exact needs. They take the time to learn everything about your business, including what challenges you are facing, possible causes, and the most cost-effective solutions.

This can apply to any area that you want to improve in your company. For example, if you want to increase your client base, a fractional CMO for your Atlanta business would prioritize lead generation and streamline outreach efforts. They’ll likely uncover other opportunities along the way, including team training, website fixes, and more.

4. Brand Building

Every company has its own brand that defines them and makes them immediately identifiable to members of their audience. This can include a logo, like McDonald’s Golden Arches, or a defining word or phrase like Nike’s “Just Do It.”

When you are a new business in a densely competitive market like Atlanta’s, it can be difficult to make your company stand out without repeating what has already been done. That’s why one of the key benefits that fractional CMOs bring to Atlanta businesses is helping them determine what makes them stand out from other brands.

FCMOs are branding specialists who help you create a well-defined identity that describes who you are, your unique value proposition, and how you can positively impact your customers’ lives.

5. Cost-Effectiveness

Fractional CMOs work on a part-time or project basis. The fractional CMO hourly rate may vary depending on who you hire, as well as other factors. They may not have the same availability as full-time employees, but they are far more affordable than a full-time FCMO. They are also incredible at working quickly and efficiently—some of the most appealing Atlanta fractional CMO benefits. 

While full-time employees often come with six-figure salaries and additional costs, such as healthcare insurance and annual bonuses, fractional CMOs only work for a limited time, such as a few weeks, months, or more than a year.

This gives your Atlanta business more time to focus on the nuts and bolts of your business while the marketing professionals shoulder all the heavy lifting. Having a professional on board who can provide high-quality services at lower costs is a huge bonus for companies looking to maximize their ROI.

6. Data-Driven Decisions

Marketing relies on many different factors and the synergy of many moving parts. Here is where an FCMO can provide some guidance for your Atlanta business. One of the biggest strengths of fractional CMOs is their ability to conduct research and gather data insights. All marketing decisions should be based on data to prevent blind guessing and incorrect assumptions.

FCMOs leverage various analytics tools to quickly compile data and find patterns and trends relevant to your business. They use this information to make objective decisions and gauge whether a campaign was a success or not, which in turn provides insight into the potential success of future campaigns. 

7. Increased Flexibility

One of the biggest Atlanta fractional CMO benefits is flexibility. Outsourcing your marketing needs to a fractional CMO offers you more time and wiggle room to focus on other matters. While the pros take care of improving your marketing efforts, you can devote more time to other areas of your business, like product development and internal affairs.

Not only does hiring an FCMO free up time, but it also frees up room in your budget. The money and resources you save from hiring a fractional CMO over a full-time CMO can be allocated to other aspects of your business. 

Access the Atlanta Fractional CMO Benefits for Yourself

Atlanta fractional CMO benefits include affordability and efficiency, giving you the best of both worlds when growing your business. With years of experience and knowledge under their belt, the right FCMO can help transform your brand into a household name.

Where do you find the perfect fit for your company? Digital Authority Partners has the answer! We are an award-winning Atlanta digital marketing agency that houses some of the best fractional CMOs in the country.

The FCMOs of Digital Authority Partners are at the forefront of many success stories from clients in various industries, such as healthcare, real estate, education, and more. If this is up your alley, we are just one call away!