Benefits of Hiring a Fractional CMO for Charlotte Businesses

The U.S. Small Business Administration reported 1 million small businesses in North Carolina as of 2023. Are you wondering if you’re in a good place to put up a business in Charlotte? Good news: Businesses of all sizes have a chance to make it big, no matter how competitive the industry is.

The key is to hire a fractional CMO in Charlotte, NC, to upgrade your marketing efforts. Soon enough, your competitors may view you as the big man on campus.

Digital Authority Partners is a Charlotte digital marketing agency specializing in fractional CMO services. Our mission is to provide you with the perfect FCMO that will integrate seamlessly into your company. This article covers the benefits that come with hiring a Charlotte FCMO. Continue reading to learn more!

Curious about what a Charlotte Fractional CMO can do for your business? Here’s how our North Carolina marketing experts take businesses from good to grand:

What is the Difference Between a CMO and a Fractional CMO?

A regular CMO or chief marketing officer is a full-time employee, while a fractional CMO works part-time. Fractional CMOs work on a part-time or project basis, meaning you are paying them for a fraction of their time, hence the term.

Because of this, fractional CMOs are also a lot more affordable than full-time CMOs. You don’t have to worry about the additional costs of full-time employees, such as salaries, insurance, or benefits.

What are the Different Charlotte Fractional CMO Benefits?

It is no secret that hiring a good FCMO leads to business success. 

Here are some reasons to say YES to a Charlotte fractional CMO:

Wide Variety of Services

One Charlotte fractional CMO benefit is they specialize in several marketing disciplines, meaning you don’t need to have a huge support team. With their years of hands-on experience, FCMOs are in the perfect position to help streamline a company’s marketing efforts. 

Using their branding, market research, and campaign development skills, FCMOs know how to perfectly tailor a marketing plan to meet their clients’ specific objectives. They have a proven track record of developing and executing customized solutions, so they can handle anything their clients need.

Some of the specific practices that FCMOs specialize in include but are not limited to:

• Branding and identity
• Market research
• Competitor analysis
• Strategic budget allocation
• Digital advertising
• Progress monitoring
• Lead generation
• Content creation
• Social media management

Local Market Knowledge

Given how competitive the Charlotte market is, you need someone who understands the market and how to navigate around it. Look no further than a Charlotte fractional CMO!

FCMOs have done it all. They have been in the business for a long time and have a good grasp of how to approach the local market. This includes knowing the strengths and weaknesses of your competitors, services in demand, and understanding the specific needs of Charlotte residents.

The more you understand the market, the easier it is to advertise your Charlotte business using tailored campaigns to the right audience. Campaigns that are more relevant to the people in the respective area are more likely to attract and retain customers.

Enhanced Digital Presence

Digital is the new normal. You must have some prominence online to reach new audiences and eventually gain international reach. Establishing a digital presence is one of the quickest ways to attract new audiences.

Fractional CMOs are experienced in driving online traffic to new businesses through local SEO and optimizing their Google Business Profile. These elements increase your credibility on Google and contribute to higher rankings. The higher you are on the search engine, the more people will see and click on your website.

Content creation is another crucial element because it gives readers additional valuable information and makes you look more trustworthy and authoritative. Your content can range from helpful blog posts, user-generated content, or promotional material on social media.

Speaking of social media, take advantage of the ease and convenience of these platforms to communicate easily with your customers. Addressing concerns and inquiries personally shows that you truly care about your customers and are willing to go out of your way to assist them. 

It’s similar to reviews on your Google Business Profile. It helps create brand trust and legitimize your operation in the eyes of Google. It’s vital to go about this intentionally—your Charlotte fractional marketing executive can help. 

Network Access

Fractional CMOs have gained a lot of connections over the years, forming a network of contacts who can provide additional support and services. This network consists of fellow industry professionals, creative agencies, personal contacts, and more. They provide you with a wealth of information and assistance that will make the road to success a little less bumpy.

The more people you connect with, the larger your circle will become, which may lead you to even more potential connections, such as investors or prospective clients.

North Carolina is home to several deeply competitive industries. On the STEM side, there are aerospace, plastics & chemicals, tech, pharmaceuticals, and more. North Carolina is also home to the vehicle, tourism, and food manufacturing industry. We’re proud to call ourselves the “Furniture Capital of the World” and a critical textile mill player. 

The North Carolina business world is densely populated — with connections, companies can help boost each other up. It’s a “rising tides raise all boats” situation. Setting up these connections can be tricky, but luckily, that’s all in a day’s work for a DAP fractional CMO.

Marketing Leadership

New businesses need their own marketing department. Hiring a Charlotte fractional CMO benefits younger, growing companies because they can learn and gain knowledge from their leadership.

Fractional CMOs are natural leaders. They are C-level employees: They are executive-level employees with the credibility and leadership to boot.

When teams need someone to steer the ship, the FCMO is there to oversee the whole marketing process. They delegate tasks to other employees and collaborate with other departments to ensure a smooth and efficient campaign.

Not only that, but they motivate and encourage aspiring marketers to push beyond their capabilities and apply themselves in the future. They also take their expertise to other departments by contributing to hiring the best people to work for the marketing team. Given their years in the industry, FCMOs know how to spot the right people to fill specific marketing roles for the team.

Innovative Strategies and Technologies

Regardless of what industry you are in, new marketing practices consistently emerge. New businesses must adapt to these changes to survive, and fractional CMOs can help.

An FCMO always ensures that their marketing efforts are up to date and align with current trends and market demands. Doing so ensures relevance to customers, creating a better impression and turning more heads towards your brand.

Furthermore, FCMOs remain updated on new technologies in Charlotte and incorporate them into modern marketing strategies. 

Find the Right Charlotte Fractional CMO Now

A Charlotte fractional CMO benefits new companies and brands in ways you could never imagine. FCMO partnerships boost sales by extraordinary amounts, increase customer retention, and help young businesses attain goals beyond their wildest expectations.

If you want a taste of this new growth and success, contact us today to find the perfect FCMO for your Charlotte business.