Best Marketing Blog Posts of the Week: Legal Marketing and More

There’s no better place to look for inspiration than the marketing world around you! Staying up-to-date with the latest happenings in marketing gives teams that extra push to create effective strategies. 

Our Chicago Local SEO Agency has curated six of our favorite marketing blog posts that we’ve come across recently.

1. Digital Strategy for Law Firms: How To Make Your Practice Stand Out

by: Codrin Arsene

for: Digital Authority Partners

With the legal industry becoming more competitive, newer law firms should have the right digital strategy to stand out. This helpful article from Digital Authority Partners (DAP) is the ultimate resource for creating a digital strategy that attracts clients and sets you apart from the competition.

This guide goes over the entire checklist of what your law firm needs to succeed in the digital space, including:

• Social media
• Local search engine optimization
• Content marketing
• Email marketing
• Pay-per-click advertising

You can enhance your digital strategy by partnering with a law firm marketing agency like Digital Authority Partners. With a strong background in all things digital, DAP strives to bring the highest-value clients straight to your firm’s doorstep. 

• Read the full article here: Digital Strategy for Law Firms: How to Make Your Practice Stand Out

And find DAP’s collected Marketing Insights here.

2. “16 Personal Injury Law Firm Marketing Hacks from an FCMO”

by: Codrin Arsene

for: Digital Authority Partners

Every industry is affected by compliance standards. The CAN-SPAM Act for email, the TCPA for telemarketing and SMS, and CCPA for California, in particular — whether you’re selling leggings or lightbulbs, state and federal regulations apply.

Come legal marketing, however, there are additional requirements to keep in mind. Along with state and federal rules, law firms must abide by the American Bar Association's Model Rules of Professional Conduct. (Check Rules 7.1, 7.2, and 7.3 to start.) 

That’s why we love this blog from the legal marketing minds at DAP. It’s geared toward personal injury law firms — a highly competitive space. It has info for all levels, from entry-level guidelines to SEO down to the nitty-gritty hyper-specifics of how to use the objective-based budgeting formula to set marketing spend budgets. 

• Read the full article here: 16 Personal Injury Law Firm Marketing Hacks from an FCMO | Digital Authority Partners 

3. “How to Start a Blog That Makes Money (With No Money)”

by: Mateusz Makosiewicz

for: Ahrefs

Starting a blog is an exciting venture. It can lead to great results even without enough resources or experience. Mateusz Makosiewicz does a fantastic job at going in-depth on how to create the perfect money-making blog.

This article is a must-read for anyone interested in earning a decent side income writing about different topics. It gives readers a complete blueprint of blogging, which includes:

• Finding the most profitable niches
• Different monetization methods
• Which hosting platforms to use
• How to conduct keyword research
• Blog maintenance

Read the full article here: How to Start a Blog That Makes Money (With No Money)

4. “5 Examples Where the Personal Touch Still Matters in Marketing”

by: Jennifer Dublino

for: business.com

Nowadays, personalization has become mandatory to succeed. Having a personal touch can mean the difference between having a one-time customer and a customer for life.

This article from Jennifer Dublino gives great, specific examples of how you can add a personal touch to your marketing.

For example, high-value clients or “whales” are more likely to engage with your business if you interact with them personally. Simple methods like inviting them to a meal or sending a thoughtful birthday present could make a huge difference. Another example is how you can accommodate low-tech industries and audiences by investing in print or radio ads. 

• Read the full article here: 5 Examples Where the Personal Touch Still Matters in Marketing

5. “The Road to Digital Experience Maturity—Take the Assessment”

by: Jenna Elliott

for: Amplitude

From Amplitude, we loved their piece “The Road to Digital Experience Maturity—Take the Assessment” by Jenna Elliott. 

This piece is all about how to improve your business’s digital experiences, including four key areas for assessment: strategy, organization, operations, and technology. It summarizes a few important tips and best practices for business growth and customer satisfaction. 

Stay ahead of the competition by:

• Making sure the leadership team is on the same page. Shared visions and goals are critical here.
• Investigating before gathering data. Identify your biggest specific use cases or problems, and then start your research.
• Putting together a digital experience council to help drive change
• Building a holistic tech stack that supports both qualitative and quantitative data.
• Automating data governance to maintain trust and security.
• And more

The article wraps up with an interactive assessment as well!

• Read the full article here: The Road to Digital Experience Maturity — Take the Assessment

PS: Digital Authority Partners is a certified Amplitude Partner — Find out more on our Awards page.

Staying Up-To-Date With the Latest Marketing Topics

The marketing world is constantly evolving, meaning there’s always something new to learn. With all these resources to turn to, your team can gain the confidence and knowledge to enhance your marketing efforts.

Read, read, and read some more! You never know what new innovative ideas you could come up with — and if you need a creative boost, let's team up.