5 Best Marketing Blog Posts of the Week

Do you need a little inspiration for your next marketing campaign? The internet is a giant library full of helpful resources that guide your marketing efforts (and pictures of cats).

Straight from our content marketing services team, we’ve compiled five of the best marketing blog posts of the week that’ll spark new strategies and creative ideas.

Which Blog Is Best for SEO?

One of the best blogs to turn to for SEO guidance is Marketing Insights from Digital Authority Partners (DAP). DAP’s SEO guides and tips are exactly what local businesses like yours need to stand out in a crowded market.

Don’t worry about just getting started because DAP also has the perfect beginner’s guide to SEO, which tackles all of SEO’s fundamentals. With guides like these in your back pocket, you’re bound to find the answers to all your SEO questions among best marketing blog posts of the week.

Who Is the Best YouTuber for Digital Marketing?

Digital Authority Partners’ YouTube stands out as one of the best digital marketing resources. Every video is easily digestible (lasting only a few minutes each), and leaves you with new information on marketing, eCommerce, PPC, marketing roles, and more. Videos also go into marketing tips for specific cities across North America as well as specific industries (healthcare, legal, education, and more).

Regardless of which city or industry you’re in, DAP’s videos provide you with the confidence to take on the next big step in fractional marketing. 

What Are the Top Topics for Digital Marketing?

Whether it’s news, industry updates, or tips — there’s always something to learn from and look forward to in the digital marketing world.

The following topics are popular for a reason:

• Latest developments in artificial intelligence
• Google’s algorithm and core updates (this is hugely important for SEO)
• Content marketing tips and tricks
• The hottest automation tools on the market (or any tools, for that matter)
• Digital marketing trends to look forward to
• Success stories/anecdotes from household brands

Now, let’s cover a few articles that have us really inspired. Here are the some of the best marketing blog posts of the week:

1. “7 Questions To Help You Find the Right Fractional CMO”

Every ship needs a good captain, and what better person to steer the marketing ship in the right direction than a fractional CMO? However, there’s a long list of factors that go into hiring one. So, it would help to come up with some helpful questions to get the ball rolling.

This is precisely what the first blog post on this list does! This article presents seven helpful questions to gauge a fractional CMO candidate’s skills, experience level, and cultural fit. You’re guaranteed to find the perfect fit for your team.

You can enhance your search by partnering up with a fractional CMO and SEO agency like Digital Authority Partners. With specialties ranging from local SEO to customer acquisition, the sky’s the limit with DAP’s fractional CMOs.

Read the full article here: 7 Questions To Help You Find the Right Fractional CMO ​​

2. “Why Combining SEO and SEM Is Best for Injury Lawyers”

With more personal injury firms emerging left and right, establishing a strong online presence becomes an even tougher battle. How do you overcome it? By utilizing SEO and SEM.

This article goes through the different benefits of using SEO and SEM in law firm marketing. From better visibility to faster results, it’s easy to see why SEO and SEM are key factors in securing long-term growth and client acquisition.

Read the full article here: Why Combining SEO and SEM Is Best for Injury Lawyers

3. “Why Great Marketing is Risky as Hell”

One of best marketing blog posts of the week, this article from Ahrefs.com presents a completely unique take on marketing. Not only does it tell great anecdotes, but you end the article feeling prepared to take risks and come up with out-of-the-box ideas.

Si Quan Ong hit the nail perfectly on the head from the title alone; great marketing is risky as hell. However, taking bold risks and trying things that are completely out of your comfort zone is what sets you apart and creates a lasting impression.

Read the full article here: Why Great Marketing is Risky as Hell

4. “Why Marketers Are Spending Less on Social Media”

Investing a lot into your social media strategy seems like a no-brainer, right? After all, isn’t that one of the best ways for people to see your brand name? 

Well, yes, but this article from the Harvard Business Review presents another perspective: Spending less on your social media marketing strategy is becoming more common. After all, in marketing, sometimes, less is more.

The article gives great tips on how you can spend less on your social media strategy and still get the results you want. Not only can you spend less, but you also achieve a maximum return on investment. Sounds like a win-win!

Read the full article here: Why Marketers Are Spending Less on Social Media

5. “Beyond The Logo: Modern Marketing With Branded Swag”

Branded materials aren't just merchandise or swag with your logo printed on them; when used right, these can build a lasting impression and make your brand stand out. This may be in the form of packaging, web design, apparel, gifts, or anything that uniquely represents your brand’s identity and makes people recognize it instantly.

Creating these materials is no easy task. Thankfully, this article goes in-depth about the dos and don’ts of branded materials and how you can effectively communicate your brand to others. It isn’t just about being recognized — it's also about staying true to your brand.

Read the full article here: Beyond The Logo: Modern Marketing With Branded Swag

Make YOUR Blog Your Favorite Blog

Marketing is no easy task, which is why having a little extra resources at your disposal is a gigantic help, especially for newer marketing teams. 

Be diligent and do your research: There’s a whole world of handy resources out there! Don’t forget to stay updated on the best marketing blog posts of the week and learn something new every day! And if you’re looking for data-driven, SEO-focused blogs for your company, reach out to us here.