Four New Ways To Boost Your e-Commerce Shop’s SEO

There are many ways to increase sales on an e-commerce website using search engine optimization (SEO) strategies, but four strategies stand above the rest. You don’t want to miss out on these.

Prioritizing SEO for your e-commerce business helps rank your products for the season. SEO helps drive consistent sales, and you can even incorporate these new strategies to help drive traffic to your featured items.

While some SEO work can be done by the skin of your teeth (on your own), most e-commerce businesses end up working with a skilled e-commerce SEO agency instead, as this often saves precious time and money while ensuring quality results they can measure.

With that being said, let’s dive into the top four new ways to boost your e-commerce shop’s SEO.

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1. Write a Summary at the Beginning of Articles

Write a brief overview at the beginning of your blog posts so that Google can crawl the content and recommend it for its keywords. Then, add hypertext inside the article and direct it to relevant pages. 

Summaries serve as expanded descriptions of the product title and alert crawlers about the information contained in the page. This way, crawlers can match the user’s query with your blog’s keywords and summaries and then recommend matches. Help search engines find your content faster and connect to your target market through concise descriptions and summaries of your products.

2. Structure Data

E-commerce websites should organize their page content, links, titles, and descriptions. Start with the URL; include the location and category of the product inside the website.

Include keywords in your title, and write a description that includes the category and the location of the product. Write a summary of the product offer. Mention details such as the price, color, size, and quantity in a consistent, organized style. Make the entire online shop look coordinated and clean. 

Write unique content for each product and highlight the bestselling edge of each. This way, you can avoid duplicate content that otherwise confuses users and receives penalties from Google. One way to address the unavoidable problem of similar product pages is by canonicalizing them. 

You can alert Google or other search engines that there is a master page and that this sole page requires optimization. Sort through your product listings and prevent duplication as much as possible. Seek out the help of an SEO administrator who can handle the entire product listing optimization so you can focus on other big-picture tasks. 

3. Work With Voice Search

People like using voice search nowadays, even when they are not driving or moving. 

When you create your content, use a conversational tone similar to the way people speak. Google will probably rank your content higher for voice search queries if these provide ready answers to questions. 

Use the words your target market uses when they speak, and fashion your language according to their own. It’s easier to attract a larger demographic when you align your copy with popular trends and make viral content through related posts. Be ready to evolve, as e-commerce faces new trends like voice AI and metaverse communication and more in the coming months. 

4. Integrate Artificial Intelligence

If you have many new items to feature on your e-commerce site with limited time to meet your sales quota, you might want to take advantage of artificial intelligence (AI). 

AI can personalize and customize products for your site visitors. It can track the collected cookies and analyze them to match your product listings' preferences. AI can make personalized messages and recommend items to users through live chat. 

For example, when a user browses through clothes, AI stores the information and recommends pages based on these behavioral characteristics. The next time the user visits the online shop, AI can pop up the previously selected dresses and confirm if they are now ready to make a purchase. 

There are many things that AI can do, such as sorting through new clothes and placing them according to the category that you have pre-set. AI in e-commerce SEO makes organizing easier. 

Keep in mind you need to inform your users about how you use cookies and AI to track the movements of your site visitors. Inform your users about your site’s data privacy compliance, terms and conditions, and data security protocols. Be transparent and let your users know that they can trust your company’s use of AI. Adhere to federal and state laws. For example, the California Consumer Privacy Act is one such state law that affects how companies can store information, among other details.

Other Strategies

You can also implement the following e-commerce SEO strategies: 

• Increase the download speed of your website
• Integrate more responsive designs for mobile 
• Create videos with 3-D, augmented reality (AR), or virtual reality (VR) effects
• Use long-tail keywords in content marketing

However, these strategies are only helpful if you keep improving the quality of your products and services. SEO strategies and product quality must go hand-in-hand to persuade your target audience to purchase. You can improve the quality of your products and services by investing in research and development and by closely monitoring the quality assurance department. 

Make every step of the business process thorough. Closely monitor operations and ensure that employees abide by company safety procedures, especially COVID-19 protocols, to ensure that all products are clean before shipping to customers.

Consider implementing more safety guidelines if you have an e-commerce business in the food and beverage industry. Handling and shipping require more monitoring for this specific business category. It is also good to employ certain sustainable practices in your business to help foster good partnerships in your community.

Final Words

Keeping all of this in mind, you’ll have everything you need to rise high above the competition in terms of SEO for your e-commerce business. With ever-increasing competition in this arena, search engine optimization is an asset that is priceless to your business's survival and growth. 

Have more questions? Reach out to Digital Authority Partners today.