Acquiring customers is like going fishing; some days you catch fish, and other days, they just swim away. How do you ...
Social media connects us with millions worldwide, which all businesses take advantage of. If you’re a personal injury...
Clients are the lifeblood of law firms, meaning these businesses go all out to secure new clients every year. To acqu...
If you think of a successful marketing strategy like a house, market segmentation would be part of the foundation. It...
The internet is an important source of medical information that all people have the right to access. In fact, the Ame...
How a Chicago FCMO Uses Data for Business Growth Data is more than just numbers or statistics; it can tell stories, p...
A law firm can only succeed in a competitive marketplace through a steady stream of leads and clients. With so many f...
The power of a good website is not to be underestimated. With almost everyone owning a computer or smartphone and hav...
Remember how competitive it felt when applying to law school? Practicing law, especially in the personal injury space...
Content Marketing for Personal Injury Law Firms From a Fractional CMO Content rules the digital world and can be a po...
Running a business is more than just selling a product. It’s also about connecting with audiences and helping them wi...
Customer acquisition is more than selling a product to one person; it’s about establishing strong, lasting relationsh...
The medical industry is thriving with discoveries and technologies every year. Much of this can be attributed to medi...
Marketing is never set in stone. Many different things can happen that will require you to rethink your entire proces...
New York is one of the most popular business hubs in the world. The epicenter of many Fortune 500 companies, this cit...
Healthcare is one of Chicago’s busiest and top-growing industries, with over 620,000 employees working in numerous he...
Life is full of situations that we can’t always prepare for, like the unexpected loss of a loved one. Moments like th...
It would be an understatement to say that the retail industry in New York City is booming. According to a report by t...
How will artificial intelligence transform healthcare? DAP’s CEO, Codrin Arsene, talks with eHealth Radio Netwo...
The mobile app market is huge, and its future is bright. Consumers spent a whopping $101 billion on mobile apps in 20...
It’s no secret that marketing plays a big role in expanding a business. Marketing draws attention to the company and ...
Chicago is one of the biggest stages for the SaaS retail industry. The retail industry in Chicago is in overdrive wit...
Managing distribution channels and getting products into customers’ hands involves many moving parts (no pun intended...
In a world where patients have more choices than ever before, it’s more important than ever for healthcare prov...
Natural language processing (NLP) is taking the business world by storm. According to Statista, NLP is one of the big...
Focusing on local search is an incredibly powerful way for San Diego restaurants to gain traffic and a competitive ed...
Today’s marketing is dominated by digital and the web—a place where a plethora of content both useful and useless exi...
New York City is home to many businesses across different industries. It’s perhaps the most well-known business distr...
If you have been carrying out promotions, internet marketing campaigns, and search engine optimization (SEO) but stil...
Chicago is a bustling city where HVAC companies have a unique opportunity to be prominent. This is especially true fo...
What Unique Challenges Can a Fractional CMO Help New York Business Overcome? Every billboard and storefront you see i...
According to the U.S. Small Business Administration, recent reports estimate there are 2.2 million small businesses i...
The construction industry in Chicago is a thriving sector with a robust demand for commercial, residential, and infra...
E-commerce has taken up a huge amount of digital real estate, and it shows no signs of slowing down. Statista reports...
According to the latest figures from App Annie, mobile app downloads and in-app spending for Q1 2018 are the stronges...
Businesses in New York City are constantly hard at work to ensure they come out on top. When it comes to business gro...
Recently, the Supreme Court passed on reviewing a case from Domino’s ─ effectively upholding the lower court’s decisi...
It’s no longer a rumor making rounds in the hard of hearing community. Alphabet’s Google has just launched one of the...
A solid digital marketing strategy is vital in bringing commercial real estate agents closer to their target market. ...
Aptly nicknamed “The City That Works,” manufacturing was (and still is) one of Chicago’s biggest industries, with pro...
With so many clinics and hospitals, your healthcare organization needs to maintain an edge in this competitive indust...
New York City’s manufacturing industry is booming with advanced technologies and equipment that allow companies to th...
Digital marketing, like every other field, keeps on evolving. It’s now possible to reach more people than ever before...
Marketing is all about collaboration and working with different parties to reach mutual benefits. One of the best way...
Healthcare marketing has shifted, focusing more on patients than ever before. With more patients taking an active rol...
“Mobile is the future of everything.” – Forbes Forbes is right on the money. Mobile is indeed the future of eve...
Atlanta Startups: Here’s How a Fractional CMO Can Transform Your Business! The Georgia Secretary of State reports tha...
Digital transformation: It’s one of the biggest ongoing developments surrounding every industry, including healthcare...
Even though it should be easy, website design for healthcare companies is difficult. There is a complete disconnect b...
Any SEO agency will tell you that search engine optimization is the most important tool for companies to drive traffi...
Factors such as channel saturation, algorithm changes, and increased marketing costs make it difficult to rely on mar...
If you want to expand your San Diego business, developing a mobile app to reach your customers is an excellent way to...
We interact with Artificial Intelligence every day. And most of us don’t even realize it. Look at the GPS app on your...
B2B marketing, or business-to-business marketing, refers to the marketing of products, services, and solutions to oth...
It’s no secret that every business today needs a website, even local businesses that depend on foot traffic. Yo...
HITRUST® is an organization that is responsible for creating and maintaining a common security framework in the healt...
Progressive web apps. Do those words ring any bells? If not, just know that they are the answer to a business owner’s...
It’s 2021 and supply chain executives can no longer afford to ignore artificial intelligence (AI). If they do, they’r...
There’s no question Amazon has conquered nearly every corner of the world of e-retail, giving the ranks of Target, Wa...
The COVID-19 pandemic will end–as a platitude, it verges on insulting, but it is a practical reality, as well a...
Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experien...
This article originally appeared on www.healthfurther.com. Artificial Intelligence Is Not To Be Feared by Healthcare...
Traditional advertising, like flyers, signage, and newspaper ads, used to help many plumbers attract customers. Howev...
A new year brings new goals for businesses. Some businesses want to create new revenue streams while others will comm...
A fractional CMO, also known as “CMO-for-hire” is a part-time marketing executive brought in by a (usually) mid-sized...
Here at Digital Authority Partners (DAP), we work with a lot of entrepreneurs on mobile app marketing to help them bu...
Few technology horizons will shape our individual and collective futures like Artificial Intelligence (AI). AI is al...
Admit it—“product manager” sounds a lot like “project manager” or “project lead,” two other hot roles in tech and ent...
Marketing has become one of the most complicated and fraught business functions of any organization. Do it right and ...
How have artificial intelligence and data science transformed business? DAP’s President, Michael Reddy, talked at the...
Search engine optimization (SEO) is a familiar concept to most business owners and marketers. However, they may not k...
What are your marketing goals? Chances are they include at least one (if not several) of the following: make better m...
Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experien...
Here’s a thing 99.99% of companies don’t think about until they’re slapped with a lawsuit: website ADA compliance. In...
Sometimes a full-time C-suite marketing officer is not the right fit. Businesses that think an in-house CMO is too ex...
CMO is short for “Chief Marketing Officer.” It is part of a senior management classification sometimes known as “C-le...
Although lead generation is essential for conversion, you cannot reach this point without demand generation. It bring...
As a B2B business, you face a fierce battle against aggressive competitors. Lead generation is no longer enough. You ...
Hiring a full-time Chief Marketing Officer (CMO) can be quite expensive. If you are a mid-size company, you might not...
If you’ve found your way to this article, it’s likely that your business is struggling – or at least not performing a...
Attorneys, especially those who negotiate and litigate, know the importance of controlling a conversation. Often, the...
When businesses hire the best content strategy agency, they open their doors to improved audience engagement, increas...
Let’s be honest, most people know about Google Analytics but just as much fail to understand the many benefits of int...
Some companies try to DIY or outsource their marketing efforts, but the serious ones recruit serious leadership to pr...
The passage of the Americans with Disabilities Act (ADA) on July 26, 1990, was a watershed event in the story of Amer...
What do people mean when they talk about marketing? People speak about it as if they know what it means, but actually...