What Types of Charlotte Businesses Can Benefit the Most from a Fractional CMO?

Charlotte continues to thrive as a popular destination for business. The US Small Business Association states that younger, growing companies make up 99.6% of all North Carolina businesses.

Even if you start a new business, there are still hundreds, if not thousands, like yours. How can you expect to outperform them?

One solution to this problem is to improve your marketing efforts with the help of a Charlotte fractional CMO. Under the guidance of a Charlotte FCMO, businesses can optimize their marketing efforts and emerge as key players in their respective industries through tailored campaigns and refined marketing strategies.

Fractional CMOs are highly adaptable and can work for any industry. This guide looks at the different fields that benefit from fractional CMO services. 

Wondering what else a Charlotte fractional CMO can do for you? Check out our video here!

What is a Fractional CMO?

A fractional CMO is a marketing professional who works part-time for clients. They offer a wide range of marketing experience coupled with skills in leadership, research, and analysis. They use their expertise to create marketing strategies that improve business performance and increase growth and visibility.

Fractional CMOs specialize in various facets of marketing. They are not limited to just one area, making them more flexible and adaptable to the client’s needs. These specialties include, but are not limited to:

• Brand development
• Brand messaging and positioning
• Market research
• Customer research
• Competitor analysis
• Strategic planning and execution
• Team management

Since fractional CMOs only work part-time, they are more affordable than full-time CMOs. You can hire them for a specific period of time, depending on the company’s needs. Rather than a full-time salaried executive on company payroll, you pay FCMOs as contractors on an hourly basis for a limited time. 

6 Industries That Can Benefit From a Charlotte Fractional CMO

Regardless of your industry, any business can benefit from having a Charlotte fractional CMO on their team. All their marketing strategies cater to your specific audience and their needs.

Let’s cover the different industries that benefit from fractional CMO services.

1. Healthcare

Healthcare is a common industry that benefits from fractional CMO services. As healthcare and digital marketing evolve, the need for a fractional CMO is more important than ever.

Despite the tough competition in Charlotte, FCMOs create well-tailored marketing plans that differentiate your healthcare company. Even if your healthcare business is still in the process of making a name for itself, you can compete with bigger names with an FCMO’s help.

As healthcare is a patient-centric business, FCMOs design strategies to increase client acquisition, whether it is through personalized communication methods or positive customer experiences. The healthcare field is diverse: Whether you need to market medical devices, home health services, healthcare apps, or more, your Charlotte FCMO is ready to jump in.

Another example involves geofencing, one of the most interesting marketing technologies that fractional CMOs can use. Geofencing is a form of digital advertising that targets prospective customers in nearby locations.

In the case of healthcare in Charlotte, it’s like setting up a giant fence around the perimeter to try to attract customers within that area. Geofencing is also more cost-effective because you target prospective customers within a specific radius. (The DAP geofencing agency can tell you more!)

As a final point here, fractional CMOs can also help improve SEO by revamping your website and investing in content marketing using videos or medical articles. These methods increase online traffic and attract more users to your business. 

2. Finance

Charlotte is no stranger to the finance industry, given that it’s home to one of the largest financial companies in the world, Bank of America. Fractional CMOs can help bring your finance business to the same level as well.

Nowadays, customers require faster services and fewer issues when dealing with their finances. Fortunately, financial institutions like banks and credit unions can enlist the help of a fractional CMO to meet these demands. This may be through monitoring the performance of company websites or finance software and finding ways to smoothen navigation and other financial procedures.

Fractional CMOs also help develop mobile-friendly apps. Finance apps are some of the most convenient tools for everyday use because they allow users to manage their wealth easily and safely. This improves customer retention and satisfaction and helps finance firms outperform their competitors.

SaaS Marketing

One of the benefits of having FCMOs for SaaS companies is that the marketing side of things is not unattended, especially since SaaS firms spend a lot of time on other responsibilities, like product development and testing.

Because the SaaS industry is subscription-based, acquiring new customers is one of these company’s priorities. A fractional CMO helps devise subscriber acquisition plans using their expertise in customer and lead generation.

Furthermore, because SaaS is a resource-heavy industry, creating cost-effective marketing plans is one of the biggest advantages of having a fractional CMO.

 A fractional CMO’s marketing plans are not only budget-friendly but scalable to accommodate changing market conditions. Given how quickly the industry is growing, software companies need to adapt to various changes to stay competitive. FCMOs are some of the best people to help with that because they are proficient in devising adaptable and sustainable strategies.

Legal

How can you promote your legal firm without looking like every other legal firm? Because of the tight competition in the legal industry, a fractional law firm CMO is the best co-counsel you could ask for. A fractional CMO develops strategic marketing campaigns that highlight your firm’s unique selling proposition, giving you a concrete advantage over your competitors.

The easiest way for people to find legal assistance is online—phone books are very much a thing of the past. Fractional CMOs help your firm establish its online presence and reputation through local SEO, online review management, and personalized communication with clients over social media.

Your law firm’s website is another important thing to maintain because this is what clients see first when researching your company. Therefore, you need all the traffic you can get to rank on the search results. 

One way to increase organic traffic to your website is through local keyword research. Optimizing for the right keywords helps your target audience find you. For example, “law firm in Charlotte” means you might get people looking for family law when you have a personal injury practice.” 

So, “personal injury law firm in Charlotte” is more in line with what you’re looking for, but what about the case types you’re looking for? Are you looking for motorcycle accident cases or medical device lawsuits? That’s where keyword research really comes into play. 

E-Commerce

E-commerce brands are some of the most popular and successful businesses that benefit from fractional CMO services. With online shopping ruling the world, several e-commerce companies are striving to be the number one online store in their area. Your e-commerce brand works with the fractional CMO to achieve higher sales and increase conversion rates.

Fractional CMOs do this by coming up with ways to optimize your store. Customers prefer a user-friendly store that makes finding the desired products a breeze. Fractional CMOs also help revamp your store with clean layouts, complete product descriptions, and an easy checkout process. Making your site mobile-friendly is vital—over half of all web users are looking on a tablet or smartphone.

If your online store offers discounts or other promotions, your FCMO helps send these out to customers through targeted ads, pay-per-click advertising, and email marketing. This ensures customers stay updated on the latest offers and encourages them to remain loyal to the brand.

Furthermore, each customer has unique needs and wants. By analyzing previous buying behaviors and understanding the customer’s journey, FCMOs can learn more about them and provide personalized recommendations to increase retention.

Education

Schools, universities, and educational technology (EdTech) companies can also benefit from having an FCMO market their school to students and families. Fractional CMOs help devise methods to increase enrollment in your school every year, making your school the go-to choice for future students. 

Other methods include helping the school or university create and develop its mission and vision statement, which are crucial elements when branding. These statements highlight the school’s goals and objectives when molding the next generation of students, so it is important to make these clear.

It’s not just higher education facilities that benefit from fractional CMO services. Schools in the primary and secondary education sectors can also benefit from well-defined marketing campaigns that lead to increased enrollments. Local SEO makes sense to find students nearby, but what about remote educational marketing? Does your Charlotte educational institution have online classes or virtual programs? An FCMO can help you target that. 

Fractional CMOs help schools and online institutions optimize their websites to allow users to learn more about where they are studying. An optimized website is great for boosting authority and credibility as an educational institution.

Who Needs a Fractional CMO? 

Any business that wants to improve its marketing efforts can seek the services of a fractional CMO. Among these businesses are small to medium-sized companies that lack marketing experience and knowledge.

A fractional CMO is one of the most indispensable team members. They are convenient if your business has experienced failed marketing campaigns and needs to find the root of the problem. FCMOs not only provide solutions to these problems, but their solutions also provide long-term opportunities for growth and success.

Additionally, businesses that have executed their own marketing plans can also ask for extra guidance from a fractional CMO.

Do Startups Need CMOs?

Younger, growing companies find that an FCMO is often an ideal solution if your business is still in its early stages and lacks a clear direction when it comes to marketing. Since growing groups are still new and inexperienced in many aspects of marketing, a fractional CMO can be a huge help.

These organizations also lack their own in-house marketing team of professionals. To solve this problem, a fractional CMO also acts as a marketing team leader who oversees the overall marketing strategy.

The employees and fractional CMO work together to create and execute effective campaigns that align with the company’s goals. Fractional CMOs can even train employees and show them the ropes of marketing so they can handle marketing efforts in the future.

See If Your Business Could Benefit From a Charlotte FCMO

Any business from any sector can benefit from fractional CMO services. With a fractional CMO by your side, you cannot go wrong in the marketing department.

For growing and medium-sized businesses in Charlotte, hiring a fractional CMO is a worthwhile investment that sets your company up for success.

Understanding how you work with an FCMO is important because you want someone whose goals align with yours and the company’s. This also includes budget, experience level, and ability to think creatively and critically.

If you need help choosing the best person to hire, consult a Charlotte digital marketing agency like Digital Authority Partners! Contact us now to learn more about this opportunity!