ChatGPT in Digital Marketing: Is This a Benefit for You?

Now, more than ever, creating content is easy to do yourself with generative artificial intelligence (AI) tools. On the other hand, AI (even ChatGPT) is still unable to replicate a central aspect of many digital consulting services, namely quality output. This leads to a dilemma about AI’s true role.

Here is a quick review of the pros and cons of using ChatGPT in your digital marketing strategy:

• The role of AI and ChatGPT in digital marketing.
• Three reasons to use generative AI in content.
• Three drawbacks to content made with AI tools.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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The Role of Generative AI Tools in Digital Marketing Plans

Industry leaders quickly adopt new technology, especially AI, to stay ahead and current. ChatGPT, for one, is seeing broad applications as a content generation tool. AI, therefore, has the power to efficiently boost traffic to your business.

You can use ChatGPT to find fresh ideas, draft quick outlines, or write entire pieces using word prompts. The quality of output is highly dependent on the quality of input. This means that how you train AI to respond determines how well it answers questions and the manner it uses to do it. 

Given that, AI has an invaluable role in support and research. You can speed up the tedious and taxing parts of content creation via a quick chat with ChatGPT. One of the best tips from the top digital consulting firms is to prepare for and incorporate AI tools into your SEO strategies.

However, AI at this level is still in the early stages of development. You need only look at the many low-rated apps in the Google Play Store and App Store to see that they still have a long way to go. This does not mean that they are useless, though. They are just not as independent as people may think.

Overall, in the right hands, AI is potentially a powerful tool for digital marketing. It has clear and severe limits on what it can accomplish and requires humans in order to function. Even as it works, do not ignore that expertise in the subject matter is best verified.

Three Benefits of ChatGPT in Your Digital Marketing Strategies

ChatGPT is both a bane and a blessing to content writers and marketing agents because it simultaneously makes work easier and harder. It can supplement excellent work, but it also adds to the list of issues. 

Here are three benefits of using AI to keep in mind:

     1. Content Creation Becomes Easier

AI and SEO are partners in content creation because generative tools such as ChatGPT are excellent resources for content ideas. The downside is that the version of it that most people can access is only trained on data up to 2021. 

Information moves fast, and the number of changes and updates to human knowledge that occur over a year is enormous. This does not take away from its usefulness, however, as it still provides a decent outline or suggests ideas that are worth looking into further.

     2. Speeds up Your Turnaround Time

As you might expect, the rate of producing content increases when using AI tools to help with the process. This is especially useful for working around issues in content creation, such as writer’s block. Getting inspiration from ChatGPT can quickly get you back on track. 

This process depends on the writers themselves because ChatGPT relies on input to produce output. If a person does not know what they want to achieve or how to word their question, then ChatGPT is likewise going to struggle to respond with anything meaningful.

     3. It Helps You Research Your Ideas

Given that ChatGPT has processed massive amounts of data from the internet (up to 2021), it is a huge help when researching topics that are already established or well-known. For subjects that are not sufficiently covered, it might struggle to give concise or precise answers.

Despite that, it is still beneficial for guiding your content in the right direction. While you still need to work hard to get good results and responses, it effectively reduces your research time. Do not expect it to be perfect or accurate at all times. Aim to verify what you get from it.

Three Reasons You Still Need a Digital Consulting Partner

Thus far, ChatGPT has been an amazing and revolutionary tool for content and digital marketing. It is, however, still no match for the skills and expertise that you get from digital consulting services. Here is a close look at three reasons why a digital consulting partner is the better choice:

     1. AI Does Not Change the Work Required

ChatGPT has many limitations that may result in awkward content or marketing strategies if left on its own. It has neither common sense nor subjective perspective that are crucial in marketing to humans and fickle target markets. This lack of humanity hurts its usefulness.

This is why it works better as support for human content writers who possess the correct sensibilities to be able to appeal to their audience. Tone and style matter when creating content, so the work of generative AI tools falls short and can sometimes be awkward reading for people. 

     2. You Still Have to Do Most of the Work

Most of the output that you get from ChatGPT and other generative AI is best used as a draft or the start of one. It requires a lot of polishing before it is ready for human consumption. For example, it can include awkwardly placed phrases or overly formal language that feels unnatural. 

Even if you program it to mimic your personal style, it cannot follow it perfectly without extensive “training” and masses of data to review and process. This makes the process more time-consuming and inconvenient rather than quick and easy. The better choice is to hire a person to write the content. 

     3. Expertise Is Still Google’s Top Priority

Another area where ChatGPT and AI generally fall short is in emulating the expertise and practical knowledge of professionals and good writers. The best it can do most of the time is to rehash and rearrange existing content without producing anything genuinely original on its own.

This causes most AI content to rate low when held to the standards of Google’s experience, expertise, authority, and trustworthiness (E-E-A-T) quality rating system. E-E-A-T is essentially Google’s response to AI and its way of finding content that has true value.

Summing Up

ChatGPT has been in the spotlight for a while now, and many developers are following suit to make and release their own AI chatbots. This can signal AI’s usefulness in digital marketing, but it also highlights the strong and immediate need for human-made content more than ever.

Need help upgrading your digital marketing strategy? Contact Digital Authority Partners (DAP) to learn how we can help.