How Your Chicago Technical SEO Agency Partner Can Benefit Your Business
When most people talk about search engine optimization (SEO), they talk about factors that help you position your website for different keywords with new content, or drive rankings up with link building.
Very seldomly is technical SEO discussed because, frankly, it’s not very easy to understand how it impacts your Google rankings.
While content and backlinks are certainly important, if you look into what drives Google rankings, you’ll soon notice that many of the factors are technical in nature, such as:
- SSL certification
- Site architecture
- The code behind your website design
- Site uptime and server location (which a CDN can help with)
This is because Google wants to give the best experience possible to their users, and they know that a good website build is key to a great user experience.
If you’re based in Chicago and are looking for ways to improve your website performance to boost your SEO, then this article will show you exactly how a Chicago technical SEO agency can help you achieve success.
Let’s get started.
Watch this video to learn how Digital Authority Partners tackles Technical SEO!
How Does Technical SEO Factor Into My Digital Marketing Strategy?
Technical SEO is an important part of your internet marketing strategy because it’s part of what drives successful user experience signals back to search engines.
If people are browsing your website and it doesn’t behave well on mobile, for example, they’ll bounce.
Search engines read these bounces as negative signals and de-rank your site.
The same is true for other technical factors. Bad supporting code for your website’s design, slow load times, and bad site structure all push users away.
Technical SEO is important to maintain and put expertise on because if the technical stuff is right, the content and link building work on overdrive.
Basically, Google cares about having their users find websites that are easy and enjoyable to use. This involves knowing your visitors and building to their needs.
How Does a Technical SEO Agency Benefit My Business?
With many businesses focusing their efforts online as a primary marketing channel, and search engines becoming better at interpreting user experience signals, technical SEO is now more important than ever.
Let’s get into exactly how a technical SEO agency can help you improve your website performance so it stands up against even the toughest competitors.
1. Faster Site Speeds
As we mentioned earlier, site speed has a massive impact on user experience and bounce rate.
Look at how many more people bounce with just a few seconds of additional wait time according to a study by Google.
Slow website performance can be caused by a number of factors, including:
- Poorly optimized images
- Excessive or poorly embedded animations and videos
- Too many plugins
- Slow web hosting
- Too many CSS image requests
- Improper information caching
- A lack of content compression
Technical SEO agencies have teams that are built to handle this stuff at scale with efficiency and are consistently working to improve website performance to boost Google rankings.
If you’d prefer to have this stuff handled for you without it taking too much of your attention, an agency is an excellent fit.
2. Your Dead Links Get Exposed (And Fixed)
Broken links can negatively impact your SEO not only because they create a bad user experience, but also because Google follows links via crawling, a process where search engines send out their “spiders” to find new and updated content around your site.
Internal linking can also be executed strategically to pass authority from “stronger” pages on your site to “weaker” ones to help bump their rankings in the search engine results pages (SERPs).
If links on your site are broken, it makes it harder for search engines to find the pages on your site and harder for otherwise “weak” pages to get enough authority to rank. This is especially true if you have a blog that’s regularly updated.
Regular checks to find dead links ensure they don’t cause problems with your rankings or internal linking strategies. Agencies are great for regular upkeep like this because technical SEO agencies have contingencies in place to find, manage, and fix dead links on your site.
3. Improved Rankings Through Better Indexation and Crawlability
While fixing broken links is one way to help improve the indexation and crawlability of your site, there’s much more you can do as well, such as:
- Regularly check Google Search Console for crawl and index errors, then fix them.
- Create mobile-friendly pages.
- Submit your XML sitemap to search engines when you make major website changes.
- Optimize internal and deep linking for improved site-wide performance.
- Block certain pages that you don’t want search engines to crawl.
Technical SEO agencies ensure these things are taken care of so your site can be properly indexed and crawled by search engines.
4. Increased Reach Across All Channels
Better indexation leads to better placement in search results, which leads to increased discoverability, impressions, and organic traffic across the board.
It leads to rich snippets in search results, more position-zero placements, and more social media presence as people share your content.
While rankings involve much more than technical SEO, getting the foundation right allows you to use your website in ways that can be explosive on other channels.
With an agency team on your site, you can count on your website to perform even when you have sudden spikes of traffic so you can increase conversions and get maximum ROI.
5. Better Site Security
With massive data breaches like Log4Shell becoming more widespread, people are going to be concerned with security.
Meaning if they come across your site and see this, they’ll bounce.
Not only that, but Google has also confirmed that they use SSL certification (the thing that makes your site use HTTPS instead of HTTP) as a ranking factor.
Technical SEO agencies can keep up with things like this, and any future algorithm updates involving website security.
Wrapping It Up
When it comes to Google rankings, a solid technical foundation is key. It allows you to take full advantage of other parts of your SEO strategy, such as content marketing and link building.
Technical SEO isn’t just about knowing how to write code and build a website, it’s about knowing how to do this in ways that drive SEO performance.
If you’re serving the Chicago area online, a Chicago SEO agency is a great fit for this since they already know the market and can tailor the technical work to local needs.
After reading this, if you still have questions about if an agency is a good fit for your business, don’t hesitate to contact us!
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