Build Your Best Content Strategy Framework With These Tips

Any good strategy starts with a plan in mind. The same holds true for content creation. You need a framework to guide how you make content, and that starts with a few key questions. Ones such as, “Who is my audience?” top the list of critical pieces that you need.

Here is how you can apply common content strategy agency methods to your strategies:

• Understanding why a content strategy framework helps.
• Three critical points to consider in your strategies.
• Comparing the values of human- and AI-made content.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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Why You Need a Content Strategy Framework

A content strategy framework is a set of rules, goals, and metrics that govern how you assemble your plan for content creation. It contains critical information such as the audience, nature, and style of your content, among other factors. The platforms that you choose to use are also part of this plan. 

For instance, you might want to take a semantic SEO approach to content to ensure that all of it is linked to each other. How you create the framework is up to you and the unique needs of your business. A content strategy agency would generally advise you to carefully follow the process.

Make sure that you hit all of the critical points and gather enough information to build a strong, solid, and airtight content strategy for your business. This is also a great opportunity to properly evaluate how content fits into your digital marketing strategy and general approach to business.

Three Critical Points to Note in a Content Strategy

Every content strategy is unique because it is made to fit the needs and goals of a business. Its effectiveness is tied to how well your team knows your business and the core audience that you want to attract. Here are three points to review when you develop a content strategy framework:

     1. What Do You Want to Achieve with Content?

Your content strategy must match your business goals to have a lasting effect. What you want to achieve should guide your thoughts as content is created for the target market. For instance, create content that attracts interest in order to increase more traffic to your website.

On the other hand, to boost sales, focus on pieces that work in that direction. Talk about your business, its products, and services, and how they solve people’s major concerns in life. At this point, also decide how to measure your content strategy's success.

Take the advice of top content strategy agency experts and choose goals that can be achieved within reason and track the metrics that lead to tangible results. A good example of this is identifying high-quality leads and the markers that set them apart from people who are unlikely to convert.

     2. Who Is Your Target Market for Your Content?

Determining what you hope to achieve with content strategy is first. The next step is to narrow down your target market. Learn who the core audience of your business is. This helps in finding the right angle to attract and convert them into loyal customers.

An easy way to find this out is by starting with what your business does and then identifying the demographic that it attracts. For example, a jet ski rental business most likely caters to thrill seekers or people on summer vacation. You may narrow this down even further.

Be careful of how niche the audience is in case it becomes too small and unprofitable for your business. Pick a target market that can be served without overtaxing your resources or wasting efforts. However, do not aim so high that your business goals are not met. 

     3. What Topics Should You Focus on Creating?

The next task is to create a strategy by finding ideas that can be turned into helpful and valuable content. At the same time, pick the types of content that you want to create and where you want to publish it. Pick the right digital channels aside from the business website.

At this stage, making a style guide to give the content consistency and create a recognizable brand identity for your business is also a good idea. Try to align the content not just with your business goals but with its values as well. Write content that serves your audience best.

IN addition, consider creating content, outsourcing it to an expert agency, or using generative artificial intelligence (AI). These options have their benefits and drawbacks, which are included in more detail in the section below to help in choosing what is best.

Comparing Human and AI-Generated Content

Many business owners want to catch up with the latest technology in order to keep or raise their viability in the market. This includes using AI tools for a wide variety of purposes. One of the most commonly cited is using generative AI to automate content creation and speed up production by leagues.

This seems like a great idea on paper until it is realized that you will not likely produce quality content. That is unless you want to pay a premium to be able to use the top and most advanced AI tools available. In either case, humans are still needed to proofread and verify the content’s quality.

Ultimately, it is much better to use AI only as support or to hire a content strategy agency to assist in or enhance your content strategy. A crucial benefit of the latter is that you also get top-tier advice from professionals with firsthand knowledge and experience in content creation.

Summing Up

Every business needs a content strategy framework to keep its plans focused, achievable, and realistic. You can still strategize without one, but the integrity of your strategy might suffer as a result. A framework helps and guides your process in a similar way as a content expert would.

Need help creating a top-tier content strategy framework for your business? Contact Digital Authority Partners (DAP) to learn how we can help.