11 Easy Steps for Creating a Strong Enterprise SEO Strategy

A strong search engine optimization (SEO) strategy that matches a company's goals and target market is among the best investments. Large businesses benefit from enterprise SEO, but small businesses need local SEO.

Here are eleven simple steps to improve your enterprise SEO strategy:

1. Find the top keywords
2. Set attainable goals
3. Maintain competitive analyses
4. Meet market search intent
5. Follow E-E-A-T
6. Use editorial calendars
7. Utilize digital channels
8. Keep UX high
9. Build good backlinks
10. Find what works with audits
11. Explore new SEO methods

There is a lot to discuss, so get ready to take notes.

Let’s go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Discover the Best Target Keywords

An enterprise covers a wide range of products, services, and locations, which naturally means it must use many target keywords to outdo its competitors. Any gaps in keywords are a good start for enterprise SEO. Find these by analyzing your competitors and the SEO strategies they apply.

Mixing different types of keywords also reinforces the effect of good SEO because it creates more opportunities to rank high on search engine results pages (SERPs). For example, short- and long-tail and search intent keywords allow you to cover areas that matter most.

2. Set Realistic and Achievable Goals

Your business undoubtedly benefits from using SEO no matter what, but your goals can influence how well your strategy works for your business. SEO goals include getting more traffic and sales. Setting realistic goals helps keep your strategy grounded and functional.

Clear objectives also allow you to track progress and identify problem areas within your strategy. Without goals and objectives to guide you, your SEO can fall apart or produce underwhelming effects. It can also create inconsistencies that throw your strategy into disarray.

3. Run Constant Competitive Analyses

Rival businesses are as much a source of inspiration as they are of competition, so closely watching your competitors can turn the tide in your favor. Observe how they build, apply, and gain from their strategies, and see if the same can work for your enterprise.

Using competitive analysis keeps you on the cutting edge of innovation, too, given that the only way to win is to adapt and evolve with the latest changes in your industry. It greatly influences whether you get ahead or fall behind, especially regarding SEO, where competition is tight.

4. Match Your Market’s Search Intent

People rarely ever search randomly or serendipitously stumble upon a business. Almost every search that brings a lead or customer to your website happens with a specific intention, whether to learn, browse, or buy. Recognizing this is the first step to using it as leverage.

When you know what people want from a search, you do a much better job of providing the results they want to see. In terms of SEO, this often means using long-tail keywords close to what users type into search or creating content that matches people’s search intent.

5. Create Content Following E-E-A-T

Part of SEO is holding content to a high standard. It mostly means that you must follow Google’s experience, expertise, authority, and trustworthiness (E-E-A-T) quality rating system to consider content SEO-worthy. The bottom line of E-E-A-T is that content must be sensible and valuable.

For instance, if you write a blog post about bar soap made from natural ingredients and their benefits, you should cite unbiased, peer-reviewed studies when making any claims. Making outlandish or unverifiable claims will make your website appear untrustworthy and impact how search engine’s rank it. 

6. Plan Posts with Editorial Calendars

Enterprise SEO, particularly its content strategy, is massive because you must publish or maintain thousands of pages to benefit from it. In these cases, managing content can become a logistical nightmare without the proper maintenance tools and processes.

One way to manage content better is to streamline your process with an editorial calendar. That way, you take everything step-by-step and have checks to ensure your content has quality and consistency. It also helps you know what topics you have already covered.

7. Maximize Available Digital Channels

A good SEO strategy maximizes resources and benefits simultaneously, and once published,  SEO content doesn’t need active monitoring. But finding new marketing channels is vital. SEO works slowly, so multiplying its effects through different channels amplifies its impact.

For example, instead of keeping your content on your website alone, identify which social media platforms you can use as additional means of reaching your target market. Email should also be part of the equation because email marketing remains effective and cost-efficient for great SEO.

8. Maintain Excellent UX at All Times

A critical issue that large business websites face daily is volume. For enterprise websites, that means organizing hundreds, if not thousands, of pages to emphasize accessibility and usability for all. Your site structure should prioritize intuitive navigation features for browsing.

Use multivariate and A/B testing to fine-tune user experience (UX) and boost user engagement and dwell time on your website. This tells search engines that you have a lot of value for users, which lifts your rank on SERPs. Low-quality UX does the opposite, so work on making your users’ experience unique, powerful, and easy.

9. Know How to Build Quality Backlinks

Backlinks are a fairly straightforward way to improve your enterprise SEO and raise your ranking on SERPs. However, It is not as simple as just getting links from random websites that have no standing on SERPs. You need links from authoritative sources to boost your SEO.

For instance, getting backlinks from respected bloggers, creators, researchers, influencers, and journalists in relevant fields affirms the worth of your content, products, or services. Consider it as receiving recommendations from people who, due to their expertise, are themselves trusted figures.

10. Run Audits to Identify What Works

An SEO campaign as large as the ones enterprises use can easily and quickly get out of hand if you do not properly manage it. Even when you can stay on top of the process, you can still miss much of the progress you make by constantly focusing on the details and perhaps missing the big picture. 

In these cases, performing an audit of your SEO strategy can help you pinpoint which parts are showing results and which are no longer as beneficial as they once were. In other words, it keeps your SEO plan fresh and up-to-date at all times, ensuring resources do not go to waste.

11. Actively Seek New SEO Strategies

SEO is not static; changes in technology, algorithms, and consumers play a major role in how it shifts over time. Complacency threatens your digital success because best practices swap in and out. Like fashion colors and themes, SEO changes all year.

Even when they do not change completely, small modifications to SEO strategies can still make the difference between success and failure. Working with experts and SEO agencies can help close the gap between your business’s strategies and those of your top competitors.

Summing Up

Enterprise SEO is undoubtedly the best approach to growing and maintaining a leading position in searches and among businesses. Given the scope, however, it can be frustratingly slow and confusing to know what to prioritize with it. Keywords are a fantastic choice, but so is competitive analysis.

Need help creating a strong enterprise SEO strategy? Contact Digital Authority Partners to learn how we can help.