Show Off Your Daycare Center With These 5 Top SEO Tactics

Parents and caregivers are persnickety when it comes to searching for daycare services. They need a daycare that is safe, close to their residence, and has professional and caring staff. The best way to find one is to look online.

With search engine optimization (SEO), daycare centers can introduce their facilities and expertise to discerning clients online. This guide discusses SEO tactics that a daycare SEO agency would suggest:

1. Optimize daycare-related keywords.
2. Follow local SEO strategies.
3. Create engaging content.
4. Develop a mobile-friendly website.
5. Build quality backlinks.

Let's go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Optimize Daycare-Related Keywords

An SEO agency with expertise in daycare marketing starts every campaign by conducting keyword research to identify relevant keywords and phrases that parents might use when searching for daycare services.

The agency then uses these keywords on the website for optimization to reach their target customers. Find relevant keywords and optimize your daycare center’s website using these techniques. 

• Conduct thorough keyword research using Google Keyword Planner, SEMrush, or Moz Keyword Explorer.
• Consider the intent behind parents' and caregivers' keywords. Do they want daycare information, provider comparisons, or enrollment information? 
• Focus on localized keywords, such as location-specific terms in the content, including city names, neighborhoods, or nearby landmarks.
• Strategically use keywords on the website, adding them to page titles, meta descriptions, headings, and content.
• Use relevant keywords to create posts, articles, and guides that answer parents’ questions.
• Monitor website performance using analytics tools to track keyword rankings, organic traffic, and user engagement.

2. Follow Local SEO Strategies

Daycare businesses primarily cater to a local audience. Therefore, optimizing for local search is critical. One of the most important strategies is claiming your Google Business Profile (GBP) listing. These local SEO strategies help daycare centers optimize their GBP and more:

• Create and improve GBP by providing accurate and up-to-date information about your daycare, including the business name, address, phone number (NAP), website URL, and operating hours.
• Build local citations by listing the daycare center in directories, review sites, and local business listings.
• Request reviews on your GBP listing and other platforms from parents and caregivers. Engage with positive and negative reviews to demonstrate excellent customer service.
• Produce localized content on the website to target specific areas or neighborhoods that the center serves.
• Find local backlink opportunities. Network with local parenting blogs, community organizations, and other family-friendly businesses. 
• Add location pages if the daycare has multiple locations or serves multiple neighborhoods. Optimize these pages with localized keywords, unique content, and location-specific information. 

3. Create Engaging Content

Develop a content marketing strategy that provides valuable and informative content for parents and caregivers. Create blog posts, articles, or guides that address common parenting concerns, daycare tips, child development, and other related topics. Here are ways to produce engaging content:

• Conduct surveys, get feedback, and talk to parents to understand their interests, needs, and concerns.
• Create educational and informative content related to childcare, child development, parenting tips, and activities for children.
• Try blog posts, articles, or videos that provide educational and informative content on these subjects. Share valuable insights, expert advice, and practical tips.
• Incorporate visual elements into the content to make it more engaging. Add high-quality images, infographics, or videos that complement the written content.
• Share personal stories, experiences, and testimonials from parents, children, and staff to humanize the daycare center and help parents connect with your brand.
• Include seasonal or holiday-themed content in your content strategy. Share fun activities, crafts, and recipes parents can enjoy with their children on holidays.
• Encourage parents to share daycare stories and photos. Repost and share user-generated content on social media and websites, crediting the parents.
• Use an editorial calendar to plan and schedule content in advance.

4. Develop a Mobile-Friendly Website

Ensure that your daycare website is mobile-friendly and responsive. These days, many people search for local businesses on mobile devices. Providing a seamless user experience across different screen sizes is essential. Here are techniques to create a mobile-friendly daycare center site:

• Implement a responsive web design that automatically adjusts the layout and elements of the website to fit different screen sizes.
• Simplify the website's navigation for mobile users. A hamburger or condensed menu is ideal for mobile sites as it expands when clicked, saving space on smaller screens.
• Ensure navigation is easy to use, with clear and concise labels, and allows users to find information quickly.
• Optimize content for mobile viewing. Break long paragraphs, including headings, subheadings, and bullet points or lists.
• Improve images and videos that are appropriately sized and load quickly on mobile devices.
• Enhance website load speed for mobile devices. Compress images, minify CSS and JavaScript files, and use caching to improve site speed.
• Use mobile-friendly forms on the website for enrollment, inquiries, or contact. Ensure that form fields are easy to select and fill out on small screens.
• Implement auto-complete and validation features to make form submission easier and reduce errors.

5. Build Quality Backlinks

Building high-quality backlinks from reputable websites significantly improves a daycare website's authority and search rankings. Backlinks from quality sources are votes of confidence, telling search engines that a site is valuable and has high authority. These best practices help daycare centers earn quality backlinks:

• Network with local parenting blogs, community websites, and other relevant organizations to secure guest blogging opportunities or request mentions and links.
• Submit daycare businesses to relevant local directories and listings, such as local parenting directories, community websites, or chamber of commerce websites.
• Contact local parenting blogs, childcare websites, or educational platforms and offer to write a guest blog post.
• Connect with local businesses or organizations that cater to families, such as pediatricians, toy stores, or children's activity centers.
• Contact local businesses, such as children's stores or educational centers, and offer testimonials or reviews of their products or services. Ask if they would link back to your daycare's website.
• Sponsor local events or parenting or child development activities, such as community fairs, children's sports teams, or educational workshops.
• Engage with local parenting groups or communities on social media platforms.
• Connect with local bloggers, social media influencers, or parenting experts. Engage with their content, comment on their posts, and share their content to get guest blogging, collaborations, or mentions.

Summing Up

Daycare centers can improve their web presence and connect with clients using SEO. By optimizing daycare-related keywords, following local SEO, creating engaging content, developing a mobile-friendly website, and building quality backlinks, daycares and other related services can show their expertise and experience.

Learn more about daycare SEO and how it improves your business's visibility. Contact Digital Authority (DAP), a premier digital marketing agency, to discuss how we can help.