The Ultimate Guide to Digital Marketing for Nonprofits

Digital marketing has many moving parts that must all come together for the best results. It can be a mammoth task that even the largest corporations invest a lot of time and resources into.

This may be even more demanding for nonprofit organizations. Nonprofits don’t typically have the same resources, manpower, or marketing expertise as major companies do. Trying to make your organization stand out may be a tall order—but totally possible!

While digital marketing is often associated with Fortune 500 companies making it big and generating seemingly endless profit, nonprofits, who aren’t focused on meeting an ROI, need it too. 

Digital marketing is not just about profits or revenues. At its core, it is a means to gain exposure, boost online traffic, and increase funds for socially-driven projects—things that all nonprofits need to survive in a competitive market.

Coming up with the right digital marketing strategies is where it all starts, and that’s what Digital Authority Partners (DAP), an award-winning nonprofit marketing agency, is here for. By the end of this article, we’ll have shared the ins and outs of digital marketing for nonprofits.

What Is Digital Marketing for Nonprofits?

So, how does a nonprofit use marketing?

Digital marketing for nonprofits is the process of using digital platforms, like social media and websites, to promote a charitable organization. It is (almost) the same as marketing for any business. The critical difference is that they exist to generate money for charitable purposes.

The goal is to raise awareness. Depending on the platform in question, nonprofit digital marketing can raise awareness, funding, and interest in their cause. Besides bringing in monetary support, digital nonprofit marketing can also bring in volunteers or new team members. Driving traffic to a nonprofit’s website is often the ultimate goal, helping sustain the cause. 

Now, let’s discuss the importance of digital marketing for nonprofit organizations. 

The Importance of Digital Marketing for Nonprofits

A strong digital presence is crucial to any venture in this modern age. Without digital marketing, a nonprofit is essentially invisible to the public, potentially impacting funding and brand awareness.

Digital marketing helps bring more people to you. The outreach and lead generation possibilities are endless. There are no geographical barriers; you can communicate your cause with people all over the world. Doing so helps your nonprofit recruit volunteers, find sponsors, and gather people to help with business-related tasks, missions, or events. 

Organizations can take advantage of local SEO to find volunteers and donors in their specific area. Local SEO strategies can involve using keyword research to target individuals nearby, including ones like “near me” and similar long-tail keywords. So, for example, an animal rescue looking for adopters might include the long-tail keyword “dogs for adoption near me” in their content strategy. 

Promoting your nonprofit on digital platforms opens the door for more fundraising and gift-matching opportunities. Online platforms and social media are great places to promote your group and bring in more people and third-party organizations to donate.

Fractional CMO Leadership for Nonprofits

Typically, nonprofits don’t always have the budget for full-time creative leadership on the C-suite level. To overcome marketing challenges like low traffic, budget constraints, and a lack of brand visibility, you need high-level expertise without the extra expense. 

In situations like this, a fractional chief marketing officer (FCMO) is a worthwhile investment. A fractional CMO is a C-level executive who offers guidance and insight on all things on the marketing spectrum.

With fractional CMOs on the team (on an hourly, contract basis), you access the full suite of marketing services and digital marketing support to push your nonprofit into the limelight. 

Fractional CMOs can help with:

• Branding and identity
• Marketing campaign execution
• Marketing leadership
• Search engine optimization
• Email marketing
• Content marketing
• Social media marketing
• Website design and optimization

FCMOs are ideal for nonprofits because of their affordability. You do not have to worry about the full-time costs that come with a full-time CMO. FCMOs come in and create marketing campaigns to fit your organization’s financial situation. Now, you have the double benefit of marketing campaigns that are budget-friendly and effective. 

Components of a Nonprofit Digital Marketing Strategy

The digital marketing process has a lot of components, like small puzzle pieces that make up a bigger picture. Thanks to the wide reach of digital channels, many nonprofits utilize these methods to expand their audience and spread the word about their cause.

Here are six components of the digital marketing process and tips on how to approach them.

Email Marketing

Email is one of the most commonly used techniques in digital marketing for charities. According to Statista, over 240 million emails are sent globally every minute, which speaks volumes of its speed and ability to connect anyone anywhere.

Almost everyone has an email address, making it a powerful outreach tool for nonprofits. Emails are a fantastic way to maintain communication and share information with your audience. Not to mention, it is personal, easy to use, and highly convenient. Nonprofits can enhance their relationships with donors through carefully crafted newsletters, personalized messages, and targeted campaigns.

Nonprofit employees don’t always have the luxury of time or resources to invest in large-scale marketing campaigns. One of the biggest strengths of email marketing is its cost-effectiveness and efficiency in reaching as many people as possible. 

Email marketing is one of the strongest forms of digital marketing for fundraising if utilized correctly. 

Keep these five tips in mind as you create your next email marketing campaign:

Regularly-Scheduled Newsletters

Writing newsletters is an effective way to keep your audience engaged and build top-of-mind awareness. Newsletters can cover a wide range of topics in a given field, such as industry news, informative content, guides, or stories about your organization.

Newsletters can also maintain donor relationships and increase repeat donations or volunteering schedules. These newsletters help communicate valuable information and maintain relationships with donors and volunteers.

Ideally, newsletters are sent out on a regular schedule. After all, consistency is key when catering to readers. Of course, there is always the chance that donors and volunteers will not always read your newsletter, and that’s okay! By sending out a newsletter on a regular schedule, your members see your nonprofit’s name in their inbox and stay engaged with your nonprofit’s cause.

To give your newsletter a better chance of being opened, keep things simple yet engaging. Start with a short and sweet subject line to bring your readers in and encourage them to open it.

Make sure the content is informative without being tedious to read. Consider factors like layout, images, font, and mobile responsiveness. A newsletter that is neat, presentable, and contains valuable content is more likely to attract readers.

Targeted Campaigns

One of the biggest advantages of email marketing is the capacity for personalization. You can address the receiver’s unique needs when you refuse to copy-paste the same messages over and over to everyone in the contacts list. This is where targeted email marketing is key.

Targeted email campaigns are specifically tailored campaigns to your audience based on demographics, interests, or behavior. Behind every email address is someone with unique characteristics: Personalize campaigns and messages to secure new members and retain old ones.

Creating targeted campaigns starts with researching your target audience and gathering data about them. In the case of your nonprofit, segment your audience according to specific criteria, such as:

• Demographics (age, gender, income level, etc.)
• Geography
• Donation history
• Engagement levels
• Previous interactions

Once you have all the necessary information, craft emails for each group. Every part of the email must resonate with the intended receiver and provide value. Depending on the customization capabilities in your email management platform, it’s easy to include the receiver’s name or their most recent action (i.e., a donation in honor of or memory of someone).

For smaller organizations just starting to grow or for significantly large donations, you might write out a personal email yourself. Follow-up emails to supporters after receiving a donation show your appreciation and inform them of how their funds will make a difference. 

Clear Calls to Action

Make your email marketing campaign even more effective with a clear call to action (CTA). A call to action or CTA is an element in an email, like a button or text, asking the recipient to take action.

A CTA is usually expressed in short phrases like “Continue Reading” or “Visit Our Website.” CTAs are an effective way to help increase conversion rates and drive traffic to your nonprofit’s website.

The best calls to action are straightforward and concise. A CTA tells the reader everything they need to know about your offer in only a few words. This way, it is easier to catch the reader’s attention, and they’re more likely to follow the CTA.

CTAs can also be driven by a sense of urgency and importance. It should be impactful and compelling enough that it elicits a quick response from readers. Some examples of these CTAs include “Donate Now” or “Secure Your Spot Now.”

Follow-up and Thank-you Emails

Follow-up and thank-you emails are crucial in nurturing personal relationships with your members, donors, and volunteers. It shows that you’re grateful for their ongoing support and donations. Furthermore, we like hearing that our contributions are making a difference and are of value. The Cleveland Clinic even found this to be true—generosity is linked to feelings of happiness. 

Emails also help with donor retention. If you show previous donors that you appreciate their contributions and that their efforts are making a tangible impact, they’re more likely to continue donating.

Similar to targeted campaigns, these emails can be personalized to each donor and volunteer. Everyone has different ways of showing support to your nonprofit: Acknowledge each one and their specific contributions.

Another note is to treat your donors as more than just donors—extend the relationship beyond monetary services. Follow-up emails can also be in the form of an invitation to an event or fun news (constantly negative tones can turn off readers).

A/B Testing

A/B testing is the process of sending one email to one group of recipients (A) and another one to a different group (B). You will look at the results of both emails based on a series of metrics, such as click-through rate and conversion rate.

The purpose of A/B testing is to see which email brings the best results. There are many ways to conduct A/B testing, such as experimenting with subject lines to see which people open more. Or an advertiser might send two different emails with the same content and CTA but different layouts to see which layout leads to more clicks.

A/B testing allows you to refine your email marketing strategy and come up with new ideas to increase the response rate from your readers. Closely monitor the results and adjust your nonprofit digital strategy accordingly. Focus on methods that are working and eliminate ones that are not.

At Digital Authority Partners, our A/B testing (and email re-design and content creation) for nonprofit, LifeMoves, helped boost open rates from 6.94% to 9.3%. With our email marketing and additional efforts (like PPC and website analytics), LifeMoves’ major annual event saw a 19x increase in charitable donations. 

Social Media Marketing for Nonprofits

Another widely used tactic to promote nonprofits is social media marketing. Social media platforms such as Facebook and Instagram are home to billions of users, making them the perfect place to grow your audience and promote your foundation.

Social media is about connecting with friends and family, but it also gives people a platform to share news and stay informed in online advertising for nonprofits. Nonprofits factor into that by spreading awareness about their causes and upcoming events. 

Social media marketing can bring stellar results with the right tactics. Listed below are some helpful tips for running a nonprofit social media account:

Understand Your Platforms

Certain platforms are better suited for specific tasks (and causes) than others. Depending on your campaign, selecting the best platform helps you find and speak to the right audiences and maximize engagement.

For example, Facebook and Instagram are terrific platforms for sharing pictures, videos, and stories as well as interacting with members of your community. They are also ideal for promoting and scheduling events, fundraising campaigns, and sharing success stories.

Another platform is LinkedIn. LinkedIn is suitable for connecting with professionals and third-party organizations that might be sponsors or potential partners. Its professional environment also allows you to engage in meaningful conversations with others in your field and establish yourself as a thought leader. LinkedIn can also bring in volunteers (especially for charities that rely on remote assistance).

Finding the ideal platform involves understanding the audiences of each one. Determine where your target audience spends the most time and cater the messages accordingly.

You can use a social media management tool to streamline the marketing process. These convenient tools have helpful post-scheduling features and provide detailed analytics on these.

Share Relevant Content

Social media platforms are hotspots for content marketing and sharing. Creating content that resonates with your audience is a large part of maintaining engagement and retention. Content is especially important for nonprofits because it helps bring awareness of your cause, ultimately driving more support your way.

Create content that shows your nonprofit is making a difference and bringing a positive change. Examples of these can include meaningful stories and testimonials from those who have benefited from your services. These stories allow people to connect with your foundation on an emotional level and inspire them to partake in the cause as well.

Nonprofits can post helpful blogs and news stories that educate and inform their audiences. These posts help draw more attention to the issue at hand and encourage involvement. 

Engage Your Audience

An audience is more than just a potential source of funds for the next project. We strive to make audiences feel valued—and not just because of their donations. Cultivating a community is more effective. It fosters a sense of inclusivity and collective power which can, in turn, empower your cause.

One way to engage an audience is by responding to their comments, questions, or concerns personally on socials. Encouraging open communication helps keep supporters and bring in new ones.

Content plays a big role in securing audience engagement. Everyone loves good storytelling. In fact, people are 55% more likely to be actively engaged with a five-star story. Use compelling stories, videos, and testimonials to involve audiences and showcase what your nonprofit is all about. 

Text Messaging for Nonprofits

Owning a smartphone is more common than before. By 2030, 84% of people in North America are projected to own a smartphone. 

With this kind of high-speed cellular reach, nonprofits can take advantage of this communication method to market their foundation. Text messages have high open rates, allowing the messages you send to be seen almost instantly.

The instantaneous and informal nature of SMS (Short Message Service) makes direct communication with others easier and more personal.

Text message marketing can be used for several purposes, including:

• Serving as reminders for upcoming events
• Supporting digital product development or new merchandise releases
• Relaying vital information

To start a text message campaign, first find a reliable SMS marketing platform or provider that allows application-to-person (A2P) marketing, which allows you to send texts in mass to all your members (or specific groups based on your target audience research) at once.

Additionally, look into adding subscriber segmentation features to SMS marketing materials. Segmentation makes it easier to personalize these texts, improving their chances of being read.

Virtual Events for Nonprofits

Virtual events and fundraisers can host multiple people from different locations, ultimately exposing your organization to more people. To compare, physical venues and in-person events can only host a limited number of attendees. Additionally, in-person events may be an inconvenience for those outside the area. Virtual events remove that barrier as anyone from anywhere can participate.

Furthermore, virtual nonprofit events do not cost as much to plan and execute as traditional ones. There is no need to pay for a physical venue or external services like catering or documentation. More people and lower costs lead to an overall increase in return on investment.

To successfully host a virtual event for your nonprofit, think of the kind of event that would appeal to your audience. What would go into it? Fundraisers can be anything from games, auctions, challenges, and more. Coming up with creative ways to raise money will attract more people and lead to more donations.

Next, set a fundraising goal. Make sure to account for the total costs of your project, including materials, event expenses, and any operational fees. Then, round up to account for unexpected costs. 

Content Marketing for Nonprofits

Content is one of the strongest methods to use to promote your nonprofit. As mentioned earlier, content on social media is a wise way to engage your audience, but content does not have to be limited to what you post on these platforms.

Content marketing comes in many forms. Some other helpful content to market your nonprofit include:

• E-books: E-books provide in-depth information related to your nonprofit's cause. You can provide these resources on your website, emails, or social media platforms to educate your audience. Gated content (like giving your email address in order to access the e-book) might be part of some groups’ strategies.
• Infographics: Use infographics to display information and statistics to your audience in an easy-to-digest and visually appealing way.

• Videos: Videos are a powerful medium to grab your audience’s attention and establish your credibility. You can produce a well-made video that documents your nonprofit’s journey or captures important events.

• Case Studies: Case studies provide insights into your nonprofit’s specific efforts and processes to solve challenges. It serves as proof that people can trust you and you do really great things. 

• Blogs/Articles: Blogs and landing pages are likely part of your local or national SEO strategy. Informative content that highlights the organization’s mission and impact can help bring new visitors to your website. Follow SEO best practices here, and remember to find relevant keywords, optimize meta descriptions, and format paragraph and section length carefully. You might also do guest posts to get backlinks and increase your domain authority on Google. With these, hopefully, you’ll drive more organic traffic to your site and raise awareness at the same time. 

Nonprofit Websites

Your website serves as the face of your nonprofit. IIt is essentially where all marketing methods lead back to, so keeping it in peak condition should be a priority. 

Importantly, the higher your website ranks on search engine results, the more credible your foundation is and the more people you can reach. Invest time in creating a clean and functional layout and perfecting search engine optimization to gain authority.

Read on for the four best practices for working on a nonprofit website:

Think About Your Audience

Your audience should be at the forefront of your website design. Understanding how your audience views and navigates your website is key to creating one they won’t promptly click out of. 

In order to engage your audience, identify their specific needs and preferences. Use the information from the segmented groups earlier to gain insight into what your audience is looking for. 

When building a website from scratch, consider new potential members and donors who know nothing about your organization and will want to learn more. Your website is the place where everyone’s main questions and concerns are answered. It also should showcase your nonprofit’s mission and vision. An FAQ section, as well as an About Us page, are some of the biggest opportunities to answer questions and work on your focus keywords. 

Ensure a Smooth User Experience

A smooth and easy-to-use website is vital. Guarantee a seamless (as possible) user experience by following a clear, logical website structure. Users must be able to intuitively navigate the site and find information easily. Use simple templates and readable fonts to enhance clarity and accessibility. Follow the ADA laws on on-site accessibility under Title II of the Americans with Disabilities Act (ADA). 

Next, sites should avoid being overcrowded—watch out for an excess of information on any given page. Arrange your website according to different topics and use drop-down menus to organize everything into separate pages. This way, users always know exactly where to look when they want to find something, in particular.

Another noteworthy metric is loading speed. Users will not always have the patience to wait for your site to load, which is why optimizing site speed should not be overlooked. Ask your Dev team or leadership, like a fractional chief technology officer (CTO), about features like lazy loading, browser caching, and minimizing CSS, JavaScript, and HTTP requests.

For an example, let’s take a look at one of our best nonprofit marketing campaigns at Digital Authority Partners:

Site design is effective. Our work with The Magnificent Mile Association in re-designing their website saw an 81% increase in on-page time, and we have them ranking for 21,000 keywords in the number one position in Google search results. 

Take a look at DAP’s The Magnificent Mile Association case study here and take a look at how our site design came to life with Jason:

Optimize for Search Engines

Search engine optimization is your ticket to a high-ranking website with a steady stream of traffic. Following SEO best practices helps establish your site as an authoritative and credible source to Google. This also makes it easier for users to find your site after a simple search.

One of the most fundamental SEO tips for nonprofit organizations is to create a keyword strategy. This is how you know what keywords users are searching for so that you can use them in your content. Ideally, you want to target keywords with a high search volume and low keyword difficulty. Tools like Ahrefs can help provide this information.

Content is king when it comes to SEO. Write quality content such as blog posts, articles, and how-to guides that provide accurate and valuable information to your readers. Mention the keyword you’re targeting naturally throughout the content. This is one of the main ways to establish your authority and show Google that you’re a true thought leader in your field.

Check if you have the appropriate titles, headings, and meta descriptions to make it easier for the search engine to crawl. Conduct a content audit to double-check regularly that all information is still accurate and relevant. This also includes checking if the primary keyword is used enough times, removing any outdated information, and getting rid of any pages that are not performing well (but making sure to redirect them to prevent possible 404 errors). 

Digital Advertising for Nonprofits

Digital advertising uses various outreach methods to get people to know more about your group and promote your cause. Online platforms such as emails, social media, and search engines are ideal places to reach out to your target audience via display ads or sponsored posts.

One example of a digital advertising method is through organic reach, which involves engaging with your users on social media without paid promotion or advertising. Organic reach also involves improving your website’s overall performance and visibility through search engine optimization.

Paid search is also a commonly used digital advertising method where companies pay to have displayed ads featured on different platforms. This is why you might see a Google result or Facebook or Instagram post that has the label “Sponsored.”

Before creating a nonprofit digital advertising campaign, set concrete goals to help identify your nonprofit’s needs. Consider following the SMART technique (Specific, Measurable, Attainable, Relevant, Timebound) as your starting point.

Determine what platform is the most appropriate for the campaign you are creating. Choosing the right platform will help you speak to the right audience and easily tailor your campaign to them. Once you have launched your campaign, regularly track the results and make changes when needed. 

6 Tips To Take Online Marketing for Nonprofits Up a Notch

Online marketing can be tricky, given all its requirements and the amount of effort (and a little bit of trial and error). When trying to spread the word, a little help goes a long way. 

Consider these helpful tips to improve your online marketing efforts:

1. Promote Your Website with Google Ads

Standing out on the first Google Search Results page may seem difficult, especially with the growing competition. You can expedite that process by investing in Google Ads. Google Ads is a pay-per-click digital marketing method that helps increase visibility on the search engine.

Google Search Ads allow your nonprofit’s website to appear at the very top of the results page over the organic search results. This guarantees that your site is the first thing people see when they search for keywords related to you.

Display ads are another good way to promote your charity, this time on the Google Display Network, which is a collection of third-party websites that serve Google ads. This way, you can reach multiple people in different places.

2. Automate Your Nonprofit’s Digital Marketing When Possible

Marketing your nonprofit involves a lot of administrative work that may take time to complete. As a result, other matters may get delayed. This is where automation comes in handy to lessen your team’s workload.

For example, emailing can be time-consuming—it could benefit from automation. Email streams can be managed with automation, making communication and nurturing relationships with your nonprofit members easier.

In the context of Google Ads, automation and AI help optimize campaigns by analyzing large volumes of data. This data helps nonprofits make objective decisions and adjustments on how to move forward.

Automation can also serve as reminders or alerts for matching gift opportunities. You can use these automation tools to manage donor databases and track contributions with minimal errors. Nonprofits can also integrate automation and various customer relationship management (CRM) tools to streamline the gift-matching process.

3. Tailor Your Outreach With Segmentation

As mentioned earlier, segmentation is an efficient way to understand your donors, volunteers, and advocates the best. Since it's nearly impossible to keep track of many individuals at once, market segmentation allows you to divide them into clear groups with distinct characteristics. 

Segmenting an audience allows you to tailor personalized messages to each group. For example, you can segment your members according to their previous engagements with your nonprofit. Consider factors like how much they have donated so far or events they have attended in the past.

Other factors like contact history, age, income level, profession, etc., all play a part in helping you segment your audience. The more you know about your audience, the easier it is to market to them.

4. Improve Your Nonprofit’s Website

To attract more people to your group, present them with a well-optimized website that they can easily navigate. Because users are mostly on their mobile devices and constantly on the go, designing a mobile-responsive website should be one of your priorities. A smooth mobile experience increases retention time and reduces bounce rate.

When it comes to websites, whether on the desktop or mobile, speed is one of the most crucial aspects. Users don’t want to be kept waiting, especially when going out of their way to make donations or assist a charity. One tip is to use compressed images that take less time to load. It may be worth considering investing in a performance-optimized hosting solution that maintains your site’s speed.

You can include corporate giving programs to attract corporate sponsors and increase gift-matching opportunities. This is incredibly helpful for startups who require extra funding. These corporate giving programs also open the door for future partnerships that benefit both sides.

If web design and development is not your forte, you can enlist the help of a web design agency to assist you through the process.

5. Apply for a Google Ad Grant

Google Ad Grants allow nonprofits to promote themselves and bring in new donors and volunteers through free advertising. This grant offers $10,000 in free monthly advertising credits, which nonprofits can use to create text-based ads, bid on keywords, and access tools to build strong targeted campaigns.

The $10,000 renews monthly as long as the nonprofit complies with the Ad Grant rules. To be eligible for the Google Grant, you must meet the following requirements:

• US-based companies must hold a 501(c)(3) status, which allows the IRS to recognize you as a charitable organization.
• Agree to receive and use Google’s donations from the grant, as well as Google Ads’ terms of service.
• Have a website that features valuable content about your nonprofit’s mission. (Google has to know what your nonprofit is about before giving you any grant money.)
• Own a domain and highlight your nonprofit’s goals and activities.
• Have an SSL certificate to show that your website is secure.

6. Create a Strong Brand

All companies should have a fair shot at standing out, and one way to accomplish that is through strong branding. A strong brand gives your organization a distinct identity. It also establishes trust and credibility within the community and draws more potential donors and supporters your way.

Start by determining your values: What makes you unique from other nonprofits? Use these values to help come up with key messages that speak to your target audience. Visual identity also plays a big part; this includes logos, colors, images, and typography that give you a recognizable look.

Share stories about your nonprofit as well. Speak from personal experiences about what your group stands for and what it has done to improve the world. Consider this your way of introducing yourself personally to people who want to learn more about and support your foundation.

Software to Execute Your Nonprofit Digital Marketing Strategy

Digital marketing efforts can benefit from various software and tools. From fine-tuning workflows to website optimization, these tools come with dozens of helpful features that make managing a nonprofit easier.

Here are seven recommended tools to incorporate into your digital marketing strategies:

Google Workspace for Nonprofits

For nonprofits, Google Workspace for Nonprofits is a wonderful all-in-one tool. It simplifies communication with all team members, regardless of time zone. Plus, it keeps essential files and resources easily accessible in one centralized location.

One of this tool’s biggest strengths is its fundraising and grant proposal opportunities. Equipped with Slides and Docs, your presentations are professional, polished, and ready for potential donors and partners.

Google Analytics

Google Analytics is your best friend when monitoring your marketing campaigns and website’s strength and performance on the search engine. This useful tool offers detailed analytics and statistics that give insight into your digital marketing strategy.

Apart from that, Google Analytics also monitors website traffic and rankings, which allows you to adjust your SEO strategy. It can also be used to understand and monitor audience behavior to help improve marketing campaigns and personalization.

Google PageSpeed Insights

Site speed is a major factor in maintaining user engagement, and Google PageSpeed Insights can help ensure your site loads quickly. This free tool offers a simple scoring system to determine how fast your site is—it is just a number between 0-100.

• 90 or above indicates a good loading speed
• 50-89 indicates a need for improvement
• 50 or below indicates poor loading speed

High loading speeds lead to a better user experience and higher rankings on Google. PageSpeed Insights also offers insights into different Core Web Vitals, which are metrics that measure a site’s user-friendliness. These metrics include:

• Largest Contentful Paint (LCP): Measures the time it takes for the largest piece of content to load
• Interaction to Next Paint (INP): Measures how long it takes for the site to respond to a user’s actions
• Cumulative Layout Shift (CLS): Measures visual stability of a site as a user interacts with it

Email Service Tools

One of the best ways to reach out to nonprofit members or volunteers is through email. There are a handful of email marketing tools available. This software type offers automation and segmentation features to manage an email list better. Many also provide templates for visually appealing newsletters.

Whichever tool you choose, make sure to adhere to email laws and legislation. For example, if you send any messages to California, be very mindful of the California Consumer Privacy Act (CCPA). (Seek the help of an email marketing agency like Digital Authority Partners to help you comply with all email rules and regulations.)

Google Suite

Google Suite is one of the easiest and most accessible tools that anyone can use. Its broad range of tools gives nonprofits full control over many aspects of managing their organization. 

With Google Suite, nonprofits can communicate, organize, and delegate tasks with no issue. Some of Google’s tools include:

• Google Docs: Google Docs is perfect for managing documents and written files. You can keep these files private or share them with others.
• Google Sheets: Google Sheets are spreadsheets that make it simple to track data and information (similar to Microsoft Excel).
• Google Meet: When meeting with members of your nonprofit, Google Meet is a video conferencing tool that makes meetings and communication a breeze.
• Google Slides: Similar to Microsoft PowerPoint, Google Slides allows you to give presentations to groups of people, complete with simple templates and customizability. 
• Google Forms: Google Forms allows you to create and share forms that you can use for surveys, gathering feedback, and questionnaires.
• Google Calendar: Google Calendar keeps track of all scheduled events. It also informs you of any event detail changes and attendance.

Site Security Tools

Maintaining data privacy and security is crucial to maintaining trust. Having site security tools in your arsenal helps protect your members and safeguard sensitive information.

One way these tools protect data safety is by implementing robust security methods like data encryption, antivirus software, malware detection, and HTTPS security. This is especially important when dealing with monetary data, such as donations or bank account details.

Downtime Checkers

Downtime refers to the amount of time a website is inaccessible. Although most websites experience downtime in some capacity, it is always best to strive for as little downtime as possible. To follow through with this, your nonprofit can implement downtime checkers to gauge if your site is up and running.

Downtime checkers monitor your site’s accessibility and availability in real-time and alert you if something goes amiss so you can resolve issues immediately. The less downtime is on your site, the better the user experience will be. 

Elevate Your Nonprofit’s Marketing Efforts With DAP

When it comes to giving the most to those who need it the most, consider digital marketing a critical resource for your nonprofit.

If you’re ready to see results, Digital Authority Partners is your digital marketing for nonprofits expert.

We know all about helping nonprofits of all sizes reach beyond their goals. Count on us to provide you with the right strategies and insights needed to make your nonprofit thrive.

To start your journey and hear more digital marketing ideas for your nonprofit, send us a message!