Easy Local Lead Generation Tricks a Small Business Can Try

Successful business owners are proactive because random brand discovery is much rarer than intent-based discovery. That means you need a solid strategy to reach more people and return them to your business.

Here are nine easy San Diego lead generation tricks that can greatly boost your small business:

1. Use geo-targeted keywords in the content
2. Survey customers and prospects
3. Run local discounts and contests
4. Attend local markets and networking events
5. Create an affordable PPC campaign
6. Reevaluate your company's landing pages
7. Activate Google My Business
8. Offer free trials or freemiums
9. Reward customer feedback

Get ready to take notes because there’s a lot to learn.

Let’s go!

Nine Great Lead Generation Tricks for Your San Diego Business

You can get more people interested in your business in several ways, many of which are easy changes to your current search engine optimization (SEO) strategy. For instance, changes to your keywords, such as adding locations, can affect how they rank in local search results.

Here are nine lead-generation strategies that any small business can use easily and effectively:

     1. Use Geotargeted Keywords in Your Content

Using San Diego local SEO is a good way to set up your website and content to bring in leads from search results. This is because search algorithms have grown to the point of being able to match users and results based on location. Emphasizing your target area leads to more traffic.

For example, potential students are more likely to find a La Jolla coding school if it uses the keyword ‘La Jolla’ on its web pages. One way you can do this without being intrusive is to place your address in the header or footer. If you use local keywords in your content, use them in context.

     2. Survey Your Customers and Target Market

No one knows what attracts your target market better than its own members, so getting answers from them is a smart way to begin lead generation. Create a survey that can tell you more about the concerns of your audience. Use it as a means of knowing them on a deeper, personal level.

When creating a survey, ask questions that give you data that helps you refine your plan. Not all questions have value, so think them through. Know what you want to find out to increase your reach. With a foundation to build your strategy on, the chances of your San Diego lead generation getting great results are better.

     3. Run Local Contests and Discounted Offers

If you want to attract attention quickly and in large volumes, holding a contest might be a reasonable method for your San Diego lead generation strategy. This method works well because it gives your target market a valid and engaging means of interacting with your brand.

Running limited-time offers and sales is another surefire way to draw people to your business and allow you to collect customer information. This is a good way to build up a mailing list of people who you know have some interest in your brand. It is an inventive way to get more leads.

     4. Join Local Markets and Networking Events

Going to places where people and businesses gather, such as local markets and networking events, is another great source of new leads. For instance, webinars put you in contact with people who actively and intentionally search for the personal or business solutions you offer.

Take Little Italy in Upper San Diego, for example, which hosts many events by groups and small businesses all year. The only major issue with these strategies is mastering the best and most effective method for finding leads. No one wants to be seen purely as another sales opportunity.

     5. Create a Cost-Effective PPC Ad Campaign

Paid ads are a standard tool in every digital marketer’s arsenal; that is how you know they can work wonders for your small business. A pay-per-click (PPC) campaign grants you an immediate payoff with increased visibility on search results and web pages across many platforms.

That puts you in a prime position to catch more people’s attention and introduce them to your brand and everything it offers. A strong PPC campaign starts with learning more about your audience's search habits and intents and listing keywords that accurately match them.

     6. Reexamine Your Business’s Landing Pages

A robust PPC strategy does not work independently because ads only bring people to your website but do not filter out worthwhile leads. That is largely the job of your landing pages, and they perform it with or without PPC because they are a necessary part of good SEO strategies.

Make it a point to assess the effectiveness of your landing pages and whether they generate any leads. For instance, check if they present points in a condensed but concise manner or if the next step or your call-to-action (CTA) is clear enough. Adding positive customer reviews helps, too.

     7. Make an Active Google My Business Profile

Many guides advise small business owners to create a Google My Business (GMB) page to add to their online name, address, and phone number (NAP) mentions. However, this is not the limit of what GMB can do for your business. In many ways, it functions similarly to social media.

A fully optimized small business GMB profile shows accurate and up-to-date information with a link to your website. Photos of your location, store, or menu help people find your small business faster. Encouraging and interacting with reviews also gives you a boost in relevancy.

     8. Provide Free Trials or Free Premium Products

If you have ever wondered whether the free samples you see in supermarkets convert customers, the short answer is that they do. People want to know if something is worth the cost before they spend it. They tend to rely on free products to assess a brand’s value for themselves.

However, you do not have to give everything away for free because that reduces the incentive to become a customer. Selecting key features most likely to grab your target market’s attention is much better. Limiting full access to short trial periods is another alternative option.

     9. Reward Customer Reviews and Comments

As mentioned above, reviews on your GMB (as well as your website and social media profiles) impact your SEO rank. They tell search engines and users that you are relevant to the query. Encourage reviews by offering small rewards or making the process simple.

However, It is important to remember that not everyone has a good experience or leaves a good review. This is not a major issue if you have an appropriate response ready and make an effort to resolve any issues with the customer. Emphasize your small business’s core values.

Summing Up

Many lead generation strategies are beginner-friendly and cost little to execute with or without the help of a San Diego lead generation agency. For instance, attending or joining the markets and events hosted in specific San Diego neighborhoods is a free way to network and get leads for your business. 

Need help getting more local leads for your San Diego small business? Contact Digital Authority Partners to learn how we can help.