Chicago FCMOs Integrate NLP into Digital Strategies

Natural language processing (NLP) is taking the business world by storm. According to Statista, NLP is one of the biggest revenue-generating technologies of this generation, with an expected revenue of 43 million dollars by 2025.

Thanks to NLP, Chicago businesses have deeper insights about their customers and can streamline operations that would normally take days or weeks. For newer companies, mastering NLP may come with a learning curve, especially when they have so much to work on already.

One way to make the transition easier is to bring a fractional chief marketing officer on board.

You can enlist the help of Chicago’s best fractional CMO services to integrate NLP into your digital marketing efforts. These experts have seen and done everything on the marketing spectrum; they quickly become a company’s greatest (temporary) asset.

By the end of this guide, we’ll review the many uses of natural language processing in digital marketing and how a fractional CMO for Chicago NLP integration can help your business reach its true potential. 

Here’s Jason with what our Chicago FCMOs have been up to:

What Is a Fractional CMO?

A fractional CMO is a C-level marketing executive with years of experience in the marketing field. They are hired on a part-time or contract basis, making them more affordable than a full-time CMO or an in-house marketing team.

Fractional CMO services cover a wide range of marketing disciplines, such as:

• Branding and identity
• Marketing leadership
• Campaign execution
• Market research
• Competitor analysis
• Data tracking and analytics
• Search engine optimization
• Email marketing
• Content marketing
• Website optimization

Fractional CMOs are in charge of overseeing and spearheading the overall marketing efforts of a company. They implement tailored marketing strategies that align with their client’s goals and drive measurable growth. And yes, they can absolutely help with getting your company up to speed (lightspeed) on natural language processing. After all, it’s in the name: fractional CMO for Chicago NLP parts integration.

What is Natural Language Processing?

Natural language processing (NLP) is a type of artificial intelligence that gives computers and machines the ability to understand and interpret human language through machine learning.

It is used for a variety of everyday tasks found in business and technology today, such as data analysis, email filtering, and smart assistants. Perhaps the most famous large language model (LLM), ChatGPT, uses natural language processing to do everything from writing emails, memos, and even songs or sea shanties. Of course, ChatGPT has a long way to go before it can replace writers, but it’s one of many first steps toward imitating human language.

NLP has several components and processes that work together to successfully enable machines to understand human language. Some key terms used in an NLP model include:

• Syntax: The arrangement of words or phrases to make a coherent sentence
• Semantics - Understanding the meaning of words when combined in a sentence
• Pragmatics - Understanding the meaning of a phrase or sentence in context
• Discourse: How phrases and sentences relate to one another to create meaning
• Tokenization: The process of breaking text into smaller words, phrases, or other easy-to-understand elements
• Sentiment analysis: Analyzing to determine the emotional tone of the text

NLP: Natural Language Processing Examples

Natural language processing is one of the fastest-growing technologies of this day and age, and it’s used in businesses all over the world. 

NLP takes shape every day that we forget to notice it, like with:

Email Filters

One of the most common examples of natural language processing is email filtering. Using NLP, businesses can filter out spam emails or identify spam emails based on certain words or phrases.

As NLP and email detection technology become more advanced, this process gets faster. NLP uses text analysis and tokenization to distinguish between spam and non-spam emails.

A specific application of this can be seen in Gmail’s email classification, which sorts your emails according to categories (primary, social, and promotions). This helps prevent your inbox from getting too crowded and only the important emails are sent to your inbox (most of the time). 

Smart Assistants

Smart assistants are voice-powered assistants like Siri and Alexa that are powered by speech and voice recognition to perform certain tasks. In other words, you can simply say your message or request to these assistants, and they will perform the necessary response. (A fractional CMO for Chicago NLP parts integration can help with how to make the most of voice search SEO best practices.)

Smart assistants are useful for everyday tasks like calling someone, turning off the lights, or researching something online like the weather or current events. They use natural language processing to understand context clues and interpret what the user says. All that’s left is for them to perform the desired action.

Smart assistants have evolved from providing one-line answers to performing tasks in greater detail. For example, if you ask your assistant to simply recommend a restaurant, they can recommend a place based on criteria specific to you, such as distance, pricing, and food preferences.

Predictive Text/Autocomplete

Predictive text and autocomplete are perhaps some of the most frequently used features on smartphones and search engines—powered by NLP. As the terms suggest, these features complete a keyword or phrase based on the first words that you type. It offers relevant or suggested terms to complete your search.

Additionally, search engines use natural language processing to analyze large amounts of data and predict what you are most likely to type in a search query. This may be based on the most commonly searched terms, previous searches, or popular trending topics.

Data Analytics

Manually sifting through large amounts of data is easier than ever, thanks to natural language processing’s ability to analyze and draw conclusions from big data. With more businesses integrating NLP into their daily operations, data analytics has advanced. 

Using NLP, data can be interpreted in a way that is easy to understand and draw conclusions from. Additionally, machines can analyze data without the risk of bias, inconsistency, or human errors. (Although checking for machine error is still very much part of the equation.)

A common example of this can be seen in e-commerce algorithms where brands recommend personalized products for all their customers based on several data points. NLP takes data from people’s purchase history, viewed pages, shopping cart items, and more to create a personalized shopping experience that enhances customer experience and brand loyalty. Since data is a long way off from analyzing itself, Chicago companies rely on an analytics agency for help.

Text Analysis

Text analytics is the process of taking unstructured data and turning it into meaningful information. Natural language processing uses a combination of linguistic, semantic, and statistical techniques to make sense of raw data.

Text analysis is used in almost every industry, including healthcare, finance, e-commerce, and customer service. It is a helpful way for companies with a large customer base to form data-driven conclusions and make informed decisions. 

For example, retail brands use text analytics to understand customer preferences, behavior, and market trends to create the best customer experience. Another common use of text analytics can be found in healthcare. 

Doctors and medical professionals use NLP to find the diamonds in the rough: With text analytics (text mining) and natural language processing, medical professionals can go over pages upon pages of unstructured notes and reports and find the most important information. This information, in turn, helps clinical researchers, medical device manufacturers, and doctors. 

Search Engine Results

Search engines utilize NLP to bring the best possible search results to users based on user intent. Users can find exactly what they are searching for (or the most relevant information) to answer their search query.

One of the benefits of using NLP technology in search results is identifying the user’s exact needs without using super specific words. Google uses NLP to analyze a search query in its entirety, including its nuances and relationship between the words, to give you a holistic and the most appropriate result.

Hey, really quick — Here is more on search engine optimization in Chicago:

How NLP Helps in Digital Marketing

Natural language processing has become the new normal with its many integrations and applications in all areas of marketing and advertising, including digital marketing services.

A fractional CMO for Chicago NLP integration can propel your business with the help of:

Search Engine Optimization

One of the leading ways to apply AI to SEO searching ranking is through proper utilization of natural language processing. Google leverages NLP to analyze the structure of human language, including word choices and search intents. This allows the search engine to surface the best-performing pages that provide the most relevant information to your readers.

Writing for clarity and keeping things natural is a fundamental part of ranking on the search engine. NLP can only handle so much content that if it starts to sound unnatural or too complex, chances are your content will not perform as well.

Even though there has been some debate on the effect of AI on local SEO, there’s still no denying its usefulness and efficiency in reaching wider audiences through content optimization and improved search rankings.

Lead Generation

Lead generation opportunities have skyrocketed since the introduction of natural language processing. NLP is one of the most convenient tools for lead generation as it can help you reach out to the right people using the right words.

NLP is effective in lead generation due to its ability to understand user behavior. NLP gathers data from your prospects and analyzes it in a way that allows marketers to create a perfectly tailored message in response. It also refines your list of prospects and helps narrow it down to the most probable ones.

Natural language processing also integrates well with email marketing as it helps personalize communication by analyzing your recipient’s messages and language. It also evaluates the recipient’s next actions, which gives insights into which leads are most and least likely to be converted. (Converting information into new purchases or contracts is one of the daily tasks of the fractional CMO for Chicago NLP parts integration.)

Trend Analysis

Since natural language processing uses a lot of data and numbers, trends and patterns in the market are a lot easier to keep track of. For example, you can use NLP to analyze social media trends by gathering data from blogs, forums, and posts. That information can provide raw information on people’s behaviors, sentiments, and messages.

Furthermore, NLP also uses a process called topic modeling. This process uncovers common patterns found in large documents. This helps us identify popular or relevant topics of discussion on social media. This includes commonly used hashtags, keywords, or mentions.

By understanding how social media users are thinking and behaving, Chicago FCMOs can use this information as a basis for their marketing strategies. After all, the better you know your audience, the more effective your marketing campaigns will be.

Sentiment Analysis

As mentioned earlier, sentiment analysis is the process of understanding text to decipher the emotional tone of the message, which can either be positive, neutral, or negative. Sentiment analysis gives a general idea of how customers feel towards certain products or services. That knowledge lets FCMOs adjust future marketing efforts, if needed.

Sentiment analysis can analyze large volumes of data from reviews, social media comments, emails, customer support messages, and more. This data represents an objective overview of how customers perceive your brand and products.

Sentiment analysis also opens the door for product improvements in the future. If the process reveals a negative sentiment, you can take the information gathered and find ways to correct mistakes and make the customer experience better.

You can also use this process to analyze the sentiment of a competitor’s customer. By understanding how your brand compares to another, you can adjust the marketing tactics accordingly and create ways to retain customers and maintain their loyalty.

Customer Service Bots

Outside of Central Standard Time working hours, you might need to seek alternatives to customer service. One fantastic alternative is a customer service bot. These chatbots are some of the most common and widely used technologies used in business today.

These customer service bots or chatbots use NLP to communicate with customers the same way they would talk to a human customer service agent. By analyzing a customer’s message, chatbots can come up with the most appropriate response. Customers can then conveniently access support at any time of the day.

Chatbots improve your digital marketing strategy by maintaining easy and natural communication with your customers. It also increases customer satisfaction due to the swift and actionable responses. The sooner customers find solutions to their concerns, the longer they will remain loyal to your business.

Why Hire a Fractional CMO for Chicago NLP Parts Integration?

When your company has no marketing leadership in place or if you are trying to improve on previous campaigns, there is no better person to assist than a fractional CMO for Chicago NLP parts integration.

Here are five ways your Chicago FCMO is prepared to make the most of AI and emerging technologies:

FCMOs Help Improve Your Digital Presence

One of the key advantages of hiring a fractional CMO is their ability to enhance your online presence. Without a strong digital presence, a company typically struggles from the lack of exposure, audience, and eventually, revenue.

One way an FCMO achieves this is through search engine optimization, which focuses on targeting high-volume, low-competition keywords that align with the user’s search intent. This is one of the fundamental ways to gain a digital foothold and rank highly on Google’s search engine.

Content creation is also an important part of a digital presence as it provides your users with relevant information. FCMOs help companies create a content strategy to engage their audience and build trust within the community. Some of the most common types of content include blog articles, videos, e-books, newsletters, and user-generated content.

FCMOs Are Cost-Effective

Fractional CMOs are more affordable than full-time CMOs. They only work on a part-time or contract basis, meaning you are only paying for a fraction of their time.

This is a good long-term investment because there are no additional costs that come with hiring full-time roles (such as monthly salaries, health insurance, annual bonuses, or other benefits). Instead, money saved can be used for more pressing matters, such as product development or marketing campaigns.

Additionally, fractional CMOs understand the budgetary limitations of some businesses, especially startups and growing companies. Taking your business’ financial situation into account, FCMOs help create marketing campaigns that are cost-effective and drive results. They also use their skills in resource allocation and budgeting to help companies spend less and earn more.

FCMOs Are Experts in All Things Scalability

With market conditions and consumer demands constantly changing, businesses must learn to adapt to stay ahead of everyone else—here is where the expertise of a fractional CMO comes in handy.

Regardless of how much the market fluctuates, FCMOs are experts at helping businesses scale up or down without compromising quality to meet market demands. This helps companies to remain flexible and consistently attend to their customers.

For example, if a certain product of yours is more in demand at certain times of the year, fractional CMOs can allocate the necessary budget and resources to increase product supply. As a result of the company’s response to a change in the market, customers are more satisfied and are more likely to choose your product over your competitors.

FCMOs Provide Marketing Leadership

Some companies don’t yet have the necessary marketing expertise to execute effective marketing campaigns. Or, sometimes, in-house marketing teams need high-level leadership to fully combine efforts. One solution is to hire a fractional CMO who has been in the field for years and understands the ins and outs of marketing as a whole.

Fractional CMOs are the ideal people to lead the charge and boost a company’s marketing efforts. They achieve this by assigning designated team roles and delegating tasks to the appropriate employees while overseeing the entire operation from start to finish.

When a team lacks the right leadership to carry out marketing campaigns, FCMOs also provide encouragement and motivation to the team. They inspire team members to go beyond their comfort zone and instill confidence in them.

FCMOs Make Data-Driven Decisions

Marketing is not a guessing game; every decision you make must be based on factual data that comes from research and analysis. This is where the objectivity of a fractional CMO is vital. 

They leverage data analytics and automation tools to gather data from various sources and form objective conclusions based on emerging patterns and trends.

For any company to succeed, they must also set well-defined goals and KPIs to accurately measure the success of their campaigns. Fractional CMOs help with this too by providing strategic insights to develop measurable objectives that align with the company’s goals.

Using these KPIs and the data gathered, fractional CMOs also devise strategies on how to improve failed campaigns. This data gives them a basis on how they can adjust future campaigns.

Partner With DAP to Enhance NLP Marketing Efforts

Natural language processing has been around for years, and it is continuing to take off now that technology and AI have made their way to the forefront. To adapt this new technology to your business, talk to the marketing experts from Digital Authority Partners.

We connect you with the best fractional CMO for Chicago NLP integration with years of experience in digital marketing. They have the skills and knowledge to help you incorporate NLP in ways that drive more customers your way.

Send us a message to get started!