What 7 Graphic Elements Make For Visually Stunning Websites?

Leads are often website visitors before they become new customers. It, therefore, is important that your site looks appealing, professional, emphasizes your value, and provides a great user experience (UX).

Included below is what Las Vegas graphic design agencies recommend to create a stunning website:

• Using custom graphics versus templates.
• Seven elements of an attractive website.

There is a lot to discuss, so get ready to take notes.

Let’s go!

To learn how Digital Authority Partners can create a standout website for you, watch this video!

Is Using Custom Graphics Better Than Using Existing Templates?

Signing up for a free Canva (or other graphic design apps) account unlocks an extensive library of graphics and visual assets for you to use in a variety of ways. It does not, however. Offer much originality. The designs are creative but become uninspiring after a while.

When everyone else has access to the same designs, you soon find that creating a strong and unique brand identity is challenging. This is why most Las Vegas graphic design agencies recommend hiring professionals to make sure that designs are customized to make your business recognizable.

7 Custom Graphic Elements That Make Your Website Look Good

Solid custom graphic design not only freshens up your website’s appearance but also has the potential to boost your ROI. Among the many other tangible benefits it provides, one is creating a unique and credible brand identity that makes your brand more relatable to your target market.

Here are seven custom graphic elements that you must add to your website as soon as possible:

     1. Make a Logo That Represents Your Brand

Just as you were thoughtful in selecting a business name that accurately represents your products, services, values, and what you want to achieve, making a logo requires the same careful consideration as well. An excellent logo should remain relevant to your brand while being creative and appealing to your target market.

You can use AI-powered design tools because they provide on-demand access to branding at a lower cost, but they are insufficient for creating truly personalized styles. Unlike Las Vegas graphic design services, AI tools reuse designs, potentially making your logo and website look generic.

     2. Choose a Complementary Color Scheme

Colors and color schemes are inseparable from graphic design because they all influence how people feel about your brand. For instance, blue is a prominent color for businesses because it exudes a strong sense of professionalism, dependability, and security, among other concepts.

You have options when it comes to choosing a color scheme. You may choose a monotone color scheme. Many prominent brands and companies successfully do this. If you decide on using a two-tone scheme, also take the time to learn a bit about the psychology of colors to find out what suits your brand the most and will resonate with your target audience.

     3. Add a Unique and Attractive Hero Image

Using a content management system (CMS), such as WordPress or Squarespace, you will see that most of their template themes have a large photo at minimum on the home page. This is called a “hero image” because it is the first and most prominent element that visitors see on your website.

For this reason, the hero image has a huge impact on a person’s first impression of your brand, which affects whether they stay to explore your site or leave to find other businesses. One of the best Las Vegas graphic design tips is that custom hero images are better because they are more striking and engaging.

     4. Upload Original and High-Quality Images

Just as with hero images, taking, creating, and uploading original images and photos to your website is best. When choosing stock and royalty-free images and photos, remember that other websites are currently or will eventually be using the same ones that you choose.

That makes your business seem uninspired and bland, or worse, less than original and authentic. All of which seriously hurt your brand’s reputation. For example, if your Las Vegas real estate business wants to advertise commercial space in Summerlin, it is best not to use stock images for office space listings but rather to take new photos. 

     5. Insert Charts, Graphs, and Infographics

Content-heavy websites are visually unappealing because their pages are filled with text. Creating breaks between paragraphs and adding graphics are good for boosting the visual appeal and improving the user experience (UX). 

For instance, a Las Vegas market research company could insert simple or detailed charts, graphs, and infographics to put breaks between text while also providing a visual guide. Sometimes, the information in the content is not user-friendly, so visual elements are necessary to simplify it. 

     6. Effectively Use White Space in Designs

Minimalism in design is not a bad approach. In fact, many companies, such as Warner Bros. and Pringles, have changed their logo designs to simplify or replicate some earlier iterations of them. Using white space (or blank space) is one straightforward way to do minimalism.

Controlling and restricting the visual elements on a page creates empty spaces that help frame and raise other elements. White spaces assist in decluttering your web pages so that they are neither slow, overstimulating, or overwhelming.

     7. Apply Neat and Consistent Typography

More than just making your website visually stunning, having clean and readable typography helps you comply with the Americans with Disabilities Act (ADA). Some font styles are difficult to read, especially for people who have disabilities such as dyslexia that affect their ability to properly process words and characters. 

With the right typography, creating a website that is visually stunning and accessible to everyone is possible. Some basic fonts that fit this criterion are Arial, Calibri, and Open Sans. Many other options are available from which you can choose. You may also want to do research to find other ideas.

Summing Up

Using custom graphic design to upgrade your website’s look is complicated work. Knowing how to mix typography, color schemes, and white spaces are only a few of the necessary aspects. Hiring a Las Vegas graphic design agency helps manage these and much more.

Need help creating custom graphic designs for your website? Contact Digital Authority Partners (DAP) to learn how we can help.