Guide to Great Local SEO for Las Vegas Salons

As the "Marriage Capital of the World," Las Vegas naturally has many salons competing online for customers. Even if there were no weddings, salons would still need clients, and people need haircuts. Local search engine optimization (SEO) helps here.

Here are Las Vegas local SEO agency tips to make your website exceptionally stunning:

1. Create online profiles
2. Manage branding and reputation
3. Add images and videos to your website
4. Post works on social media
5. Make a trustworthy home page
6. Build effective landing pages
7. Make fast and secure online booking

There’s a lot to discuss, so get ready to take notes.

Let’s go!

Watch this video to learn about the Digital Authority Partners approach to local SEO!

7 Great Local SEO Tips for Las Vegas Salons

Las Vegas’s reputation as a wedding, entertainment, and leisure destination, along with its growing population, ensures your business has a constant flow of potential customers. It also means your competitors are working hard to keep themselves at their peak.

Local SEO strategies can help you overcome your competitors and remain visible to your target market. Following simple practices, such as setting up your Google My Business (GMB) profile, add another important digital channel to gain visibility and reach more people.

Below are seven local SEO tips your Las Vegas salon should follow for maximum effectiveness:

     1. Create Business Profiles on Big Platforms

Apart from a GMB profile, you should register your business on other platforms and directories to ensure you cast as wide a net as possible to reach the greatest number of potential customers. Bing Places for Businesses and Apple Maps are good candidates because they have plenty of users.

Join listings such as Yelp! and Expertise to broaden your scope. Do not overlook your local lists and listings because they add to your credibility, especially if they come from trusted sources. If you have trouble managing your profiles, hire a local Las Vegas SEO agency to help.

     2. Manage Your Branding and Reputation

Having plenty of business profiles and appearing on many listings is great for local SEO, but not if you fail to maintain them. Inconsistent names, addresses, and phone numbers (NAP) can hurt your business’s reputation. It also leads to poor customer experience (CX), which you must avoid if you want to stay in business.

Part of brand management includes promptly responding to customer concerns to keep them happy or save your reputation. Positive comments play a vital role in converting a lead into a customer; negative reviews can likewise sway people’s opinions.

     3. Add Images and Videos to Your Website

Images and videos might not seem like they would contribute much to a local SEO strategy, but rest assured that they do. For instance, you can use meta tags and schema markup to reinforce your rich media content with local keywords for better targeting and (hopefully) ranking in search results.

Common visual content ideas include showing off your salons and their facilities. It is also great to display some of your best work and highlight your services with relevant images. Just make sure you use original, high-quality files that are optimized for your website.

     4. Post Your Works on Social Media Apps

Many influencers and social media users have grown their sizable online followings through niche content, including hair care, grooming, makeup, and nail art. Chances are that your salon offers half or all of those services and more. You do not need to create elaborate DIY videos.

Select a set of tips you want to turn into social media content and use that set as an opportunity to show people your skills. You can also create a video about how to properly maintain hair color or restore damaged hair due to excessive use of bleaching products, for example.

     5. Make a Homepage That People Trust

Creating a sense of trust is fundamental to SEO, but this is even more true for local SEO because your target market is sure to spread the word about your business to others. Most Las Vegas local SEO agency experts point to having a home page with content that boosts credibility, such as your accolades.

For example, if The Las Vegas Weekly features your salon, make sure visitors can see that on your homepage, along with positive reviews. Keeping NAP consistent across your different profiles and listings is another important step in winning customer trust you should not skip.

     6. Build Landing Pages That Convert Leads

Although your home page should attract and convert leads to your website, landing pages should shoulder most of that responsibility. That means creating a few special pages for your salon’s services, such as haircuts and hair extensions, among other services.

If your landing pages fail to achieve critical business goals, work with a local Las Vegas SEO agency to audit your website to reveal what and where you can optimize. You need a compelling call-to-action (CTA) to get visitors interested enough to call or book an appointment with you.

     7. Make Online Booking Quick and Secure

Speaking of booking an appointment, one action you can take to optimize your business website for local SEO is to make conversion actions as easy as possible for visitors. For instance, a consistent NAP is one way to ensure that anyone can contact your business during open hours without fail.

You can also make booking an appointment just as straightforward and simple. If you choose to, you can add secure payment methods to expedite the process and guarantee a reserved spot for clients. Lastly, a secure sockets layer (SSL) certificate is crucial for website security.

Summing Up

Las Vegas local businesses such as salons need SEO — not just any SEO; however. They need local SEO to maximize their position on local search results. For example, adding local keywords to website content through schema markup increases the likelihood of matching user searches.

Setting up business profiles and managing brand image through them is another key strategy in local SEO that you can use to attract more attention to your business and gain more customers.  

Need help creating an effective local SEO strategy for your Las Vegas salon or with general Las Vegas consulting? Contact Digital Authority Partners to learn how we can help.