Benefits of Hiring a Fractional Marketing Team

Hiring a fractional marketing team can be the perfect solution for small and medium-sized businesses. A fractional marketing team is made up of experts in different areas of marketing, such as SEO, social media, and email campaigns. Hiring a full-time staff member to cover all these responsibilities would not only cost you more money but also take away from your core business function.

A fractional marketing team will work on an as-needed basis with no overhead costs or long-term commitments. You can even have the team focus on improving just one area, so it doesn't take up too much time. In this article, we'll cover the top benefits of using a fractional marketing team. 

Wondering what a Fractional CMO can do for your business? Watch this video below.

Save A Ton Of Money

Did you know that, on average, as much as 40% of a firm's budget will be spent on marketing? This can really eat into a company's profits and short available funding for the other departments.

A fractional marketing team is usually paid by the project, not by the hour or day like most full-time staff members. The team only works when you need them, which means no wasted resources. This helps ensure that you only spend money on the services you need instead of paying the full salary of multiple marketing employees.

Gives You Access To Experts

Every industry has marketing specialists with unique areas of expertise. Going through the effort to find these professionals, hire and train them are all steps you take when you have a full-time marketing team. Instead of having multiple employees who each have their own area of specialization, why not hire just one expert? 

A fractional marketing team gives you access to all of these different experts without the hassle of hiring them full-time. In addition, you won't have to worry about paying for training for new employees or offering costly benefits.

Offers A Fresh Perspective On Problems

Everyone has their own way of tackling a problem and coming up with solutions. This includes full-time employees that you hire. When they stick to old-school methods for your company, it can cause new problems down the road or limit your company's growth potential. 

A fractional marketing team brings different perspectives on key issues to the table. They can identify hidden problems and offer new views for solving them so your business stays ahead of the curve.

Helps You Save Time And Stay Focused On Core Business Tasks

All the hours devoted to research, brainstorming sessions, and designing printed materials can take away from your core business tasks. When you hire a fractional marketing team, they will handle all of the time-consuming aspects of marketing for your firm so you can devote your time to more critical business tasks, such as interacting with your customers or creating new products.

Fractional marketing teams excel at solving specific problems, so you won't have to worry about leaving your core business chugging along slowly while focusing on marketing issues. You will save time and money because the fractional marketing team will work when you need them to and stop work when you don't.

Improve Analytics With Data

Using a fractional marketing team will give you access to some new robust analytics tools. Using them you'll be able to quickly pinpoint problems with your marketing campaign and fix them by employing current data.

With access to your analytics, a fractional marketing team will help to improve your site's SEO rankings by utilizing the best keywords for your industry or understanding why you've had a decrease in sales over the last quarter, as well as other issues. As a useful side benefit, when working with an expert team that knows how to use data reports, you'll be better able to make sound decisions for your company.

Increase Customer Satisfaction

It's crucial that you know what your customers want so you can give it to them. When you hire a fractional marketing team, you can keep your focus on creating products and services for your current customers. This will increase customer satisfaction and boost sales.

When you have a team of experts working on improving your marketing efforts, your customers will give you great feedback because they will be happy with the results. This will help you build a solid customer base that purchases from you time and time again while you work on creating new products for this specific market.

Revitalize Your Marketing Team

If your current team is not performing up to your standards, you might be unaware of the best ways to fix this issue. A fractional marketing team will spot problems occurring within your own marketing team’s campaign and show you how to fix them.

A fractional marketing team can also help revitalize your company's old processes and turn them into something new and more effective for your firm based on their years of experience. Whether this means reworking your sales page to include better calls-to-action or modernizing the content you have on your website, a fractional marketing team will have the expertise needed to make it happen.

Work With Digital Authority Today

If you are ready to work with true fractional marketing experts, you'll want to connect with Digital Authority. At Digital Authority Partners, we provide our clients with expertise and specialized services that help them solve problems and improve their business. 

We offer a wide range of marketing solutions such as search engine optimization, social media strategies, email marketing campaigns, PPC advertising, and more. Our team of experts is continually expanding its knowledge through research and development so we can stay on top of the latest industry news and provide our clients with tools and advice to help them build grounded marketing plans that keep companies at their profitable best.