9 Top Pros vs Cons of Hiring a Content Marketing Partner

A strong content marketing strategy is the foundation for any business's digital marketing because content is the easiest way to grow the business’s reach and search results rank. It is not simple to create or execute on your own, though.

Here are nine pros and cons of hiring content marketing services:

1. Reduce SEO overhead.
2. Leverage expertise.
3. Get SEO help.
4. Smoothly scale your strategy.
5. Receive good input.
6. Immediately commence SEO.
7. Use trending tools.
8. Hire talented, diverse teams.
9. Manage projects from afar.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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1. Reduce Overhead SEO Costs

Pro: Hiring an agency for content marketing services means that you get a strong content marketing strategy without much of the cost related to the scope of the work. In essence, you receive the benefits without hiring and paying for an entire team’s salary and office space.

Con: A drawback is that you have little to no say in who joins the team. You can, however, vet the members to meet your standards. Conflicts between you, the marketing partner, and their team are possible. Despite this, open talks can stop an issue before it starts.

2. Benefit from Professional Skills

Pro: Every member of your partner’s content marketing services team has a designated role best suited to their skill set. This means you get to work with a team of experts who all have an important role that adds to your success. Hiring a competent in-house team that could do the same would take a long time.

Con: Each person handles a specific task, which means every single one also influences how fast or slow the process moves. It is much harder to correct this issue when you hire outside content marketing services instead of having an in-house team to oversee it.

3. Receive Effective SEO Advice

Pro: Any good content marketing service provider has in-depth and up-to-date information on the current state of SEO practices. That means they can provide you with proper knowledge of any topic, enabling you to make sound and informed decisions that ultimately affect your SEO’s success.

Con: Although working with a team of external SEO experts has the advantage of good insight into best practices, it comes at the cost of sharing that knowledge with other clients. You are not the only one who receives the same quality of work or benefits from outsourced SEO services.

4. Smoothly Scale Your Strategy 

Pro: As your strategy brings more success to your business, its effectiveness may drop if not scaled up in response. Critical content marketing services include planning to adapt new content and channels to keep up with the growth of your target market and customer base.

Con: The cost of hiring content marketing services likewise scales with the project size that needs fulfillment. In short, the more successful your partner makes your business, the more you depend on their services to continue growing without delay or interruption.

5. Receive Good Outsider Input

Pro: Your business needs insider and outsider perspectives in order to create an effective content strategy. However, you have to supply the parts such as brand identity and marketing objectives. At the same time, your partner brings objective outsider innovations to spur creative outputs that appeal to your audience.

Con: Having an objective voice of reason is important, but it can sometimes cause conflicts and struggles for control over the direction and construction of a marketing strategy. Balancing both is vital to maintaining an amicable and mutually beneficial working relationship with your partner.

6. Instantly Start SEO Strategies

Pro: Hiring a partner to provide content marketing services for your business means that you can jump straight into the planning and creative processes. This is because there is no need to train or familiarize the outsourcing team with how to do their job. They are all ready to tackle tasks.

Con: The speed at which your partner can move depends on how well and clearly you can communicate your business’s needs. Review and approval processes also greatly hinder speed. You must let go of some control to keep the strategy moving forward.

7. Use Trending Tools and Plans

Pro: Running a strong content marketing strategy calls for many tough decisions that may make or break your overall success. A content marketing partner knows what strategies to use and which tools, platforms, and software have the best chance of getting results for your business.

Con: Trending tools, especially ones still in the beta phase, are not always the solution to improving your SEO performance. A smart marketing partner knows when to take strategic planning risks and when those decisions will pay off and benefit their client’s business.

8. Hire Diverse and Adept Teams

Pro: A core strength of content marketing partners is that they build teams with diverse skills to remain flexible in shifting environments and client demands. Hiring one can give you the edge in adapting to changes that help you maintain your success with SEO tactics.

Con: Diversity does not always guarantee everyone’s skills are displayed to their fullest extent. Instead, this can inadvertently create roadblocks that only a single person perceives at any time. To avoid this, ensure that you and your partner communicate well and that their team does the same.

9. Manage the Projects from Afar

Pro: Outsourcing is a great way to avoid the stress and hassle of managing a team yourself. It provides general directions from afar while confidently reaching desired results, taking a lot of responsibility off your shoulders. Your role then becomes reviewing and approving results.

Con: The fact that the team handling your strategy is not directly under your control means that you must delegate some critical responsibility to an outside organization. When in a pinch, this means putting a lot of trust in another party to make the right decisions on your behalf. 

Summing Up

Every business needs a content strategy. For one reason or another, some might not be confident enough to work on it independently. Outsourcing is a way to temporarily fill in the gap. Whatever the case, there are circumstances that merit hiring a content marketing partner.

Need help finding the right partner for your business? Contact Digital Authority Partners (DAP) to learn how we can help.