This is How an SEO Agency Helps to Create Your Marketing Strategy

Do you still have doubts about whether an SEO agency can help you promote your online presence?

Many businesses invest in SEO, and spending on SEO strategies and services reached $47.5 billion. These businesses enjoyed better visibility and long-term growth. They can build their online credibility and establish trust with their clients. 

SEO is a collection of strategies to increase website traffic organically, but it is not an easy feat, and hiring an SEO agency would be to your advantage. 

Here are ways an SEO agency can help you build your SEO strategy.

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1. List Your Keywords

One of the first steps in creating an SEO strategy is thorough keyword research. There are many ways an SEO agency finds the best keywords that your customers are precisely using to look for your business.

They use Google search and type a keyword that refers to your website or business. They will instantly get a list of suggested keywords: some are seed keywords, and others are long-tail keywords. They also use keyword tools like Google Keyword Planner or Semrush to find the search volume and the value of these keywords.

Depending on your market niche, your agency will target short-phrase or long-tail keywords. Typically, when your market is broad and the target seed keyword selected has a very high keyword difficulty score, the SEO agency would optimize for long-tail keywords instead.  

It makes sense since people typically type phrases or clauses, if not questions, when running a search. 

2. Understand Google’s Search First Page

After experts have listed down keywords, it's time to determine what businesses or websites rank using these keywords. The SEO agency will use each keyword and take note of the pages that appear on the first page of the SERP. The agency then uses this list to develop content that could compete with the ranking pages. 

For instance, a dog training website has keywords like "dog training at home" or "dog training commands," and most sites offer how-to lists upon looking at Google suggestions. From these suggestions, the SEO agency can include a unique dog training how-to list or a list of some of the essential dog training commands in your content plan. 

3. Publish Unique, Better, and High-Value Content

After choosing the best keywords and topics for your website, SEO experts create valuable content. There are two choices to boost SEO: create unique content or revise content to make it better.

So going back to the "dog training" keyword, which yields mostly how-to lists, the agency can go for better content like "how not to train your dog" or "the best dog training tools." Your website content may offer more tips or strategies for your audience for better content.

4. Enrich Your Content with a Hook

A hook is a unique strategy designed to engage your audience and lead them into buying your products or ordering your services. Hooks also improve the relationship of your audience to your content.

The hook varies from one website to another. It can be data that support your content. Again, in the case of dog training, having an "ultimate guide" is a hook for your audience. An SEO agency will carefully study your audience and your keywords to get a good idea of what content can ensnare your prospects.

5. Enhance Your On-Page SEO

On-page SEO refers to optimization strategies that focus on improving web pages so these can rank higher in SERPs. SEO agencies can enhance your on-site SEO by working on on-page factors.

Website titles and meta descriptions are some of your ranking factors. These give readers and search engines an idea of what your website is all about. The SEO agency will include your target keywords in titles and meta descriptions, ensuring these are written in the best length.

Other on-page factors like site speed, internal links, and website mobile-friendliness must also be optimized to improve UX and to rank your site better.

6. Consider Your Audience Search Intent

Search intent is the purpose of a user's online search. A reliable SEO company will consider your audience's search intent to create content that your prospects will find valuable. The more your audience finds your content valid, reliable, and updated, the more likely they will check your site, stay, and purchase or order your services.

There are many ways to improve search intent. An SEO agency can refer to SERP reliability as your Google rankings often change. They ensure that your web content adheres to the 3 Cs of search intent: content format, content type, and content angle. Finally, experts also monitor competitor pages and top-ranking sites for inspiration. 

7. Improve Content Design

Users will prefer websites with well-formatted content. This type of content is much easier to read and understand and, thus, will convey your message better. An SEO team will arrange your content in a predictable structure, a layout that your audience is used to seeing.

Breaking your content into smaller paragraphs and adding sidebars, bulleted lists, pull quotes, and other page elements can boost your content design. A part of the design is navigation; you must create a site that's easier to navigate so your audience can easily find what they need.

8. Create an Effective Link Building Strategy

Building good links is vital to any SEO strategy. Link building is a significant ranking factor as Google considers a site's link quality and quantity. An SEO agency can improve your site rank by increasing the number of quality links on your web pages.

A great backlink-building strategy includes adding a URL to a post and leaving them in comments on forums and blogs. Meanwhile, advanced backlink-building strategies include guest posting, social media backlinking, collaboration posts, and much more.

Final Words

An SEO team can craft an effective marketing strategy to help your website rank higher and get more traffic. The best strategies can promote your brand and highlight your products and services. SEO takes time, so invest in an expert SEO team early on to guarantee long-term results.