7 Best Ways To Incorporate AI for Effective UX Design

ChatGPT and other artificial intelligence (AI) tools have quickly evolved and adapted to take on various roles, one of which is improving user experience (UX). Experts agree that great website UX attracts more visitors.

Here are seven methods to apply effective Chicago UX design that can change your SEO rank:

1. Generate design ideas for your brand.
2. Improve UI with eye-tracking tests.
3. Analyze user behavior data.
4. Remake your business’s visual appeal.
5. Write and revise great headlines.
6. Enhance photos with tools.
7. Upgrade the site's UX with voice recognition.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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1. Generate Design Ideas for Your Brand

UX design takes a lot of effort and requires that you pay attention to the small details of your layout to address potential flaws. Focus on simple and consistent designs is important and that is where AI tools can help. AI website builders, for instance, are one option.

AI bots capable of creating images from prompts, such as Midjourney and DALL-E 2, are other sources of website design ideas that follow good UX principles. The key to getting workable ideas and great results is to provide bots with accurate and fitting keyword prompts. 

For instance, “cruise,” “tropical,” “vacation,” “relax,” and “island” are ideal for cruise ship photos.

2. Run Eye-Tracking Tests to Improve UI

Another way to apply AI to improve UX is by testing your design and layout with eye-tracking software. This allows you to assess your website from the perspective of your users. It also tells you which parts of your pages draw the most attention and any patterns that users follow.

The data you gather from this process helps you overhaul your website and UX design ideas and improve them for users. Testing UX this way is tedious, but the insights you gain from it are invaluable for reaching peak Chicago UX design. Getting expert help also eases the challenge.

To avoid any mishaps, make sure that you follow ethical practices when conducting your study.

3. Analyze Data Taken from User Behavior

Apart from tracking eye movement with AI, you can also get helpful data from website analytics. For instance, looking at where users spend their time and what they click on may tell you a lot about your website's typical functionality and the UX. Take this further with different types of analysis.

With diagnostic analysis, for example, discover why user behavior flows the way that it does. Prescriptive analysis, on the other hand, tells you the best course of action for better UX design. Using AI tools to run your analysis lets you obtain much better insights.

Of course, you still need to know the process and functions of each type of analysis that you run.

4. Remake Your Business’s Visual Appeal

If a redesign is one of the options you are open to, getting fresh ideas from AI design tools gives you a good start. Logo makers can provide solid concepts based on your industry and the appeal that you want to create with your designs. These also give you color palette ideas.

From there, you can change your branding on a larger scale with other AI tools, such as photo editors and website builders. Remember, though, that results from AI are not always the best. Human input is vital to finding the right UX design that users love and that boosts your brand.

Hashing your ideas with your team is important, but getting customer feedback is too.

5. Write and Revise Great Headline Ideas

Good Chicago UX design is not just in the images and layout of your website. Text, in many ways, also plays a part in delivering an excellent experience for users. For example, the text that goes along with the buttons on the site is just as important as where and why you decide to place them.

Strive to perfect the statements and phrases that you use to guide your users around the web pages. This is where generative AI fits into small business strategies. Tools such as ChatGPT are great resources for generating and refining text ideas for your UX design strategy.

The human touch is still needed. So, take the time to use it to show your brand’s personality.

6. Improve Images and Photos With Tools

Visuals are a big part of good UX, meaning that you need images that reflect your brand's identity. The elements should clearly show what your brand is about as a business. They refer to consistency and credibility as key aspects of Chicago's UX design.

For instance, if your Chicago business offers tour cruises, the images you use should indicate as much. It would be appropriate to have photos of island destinations and cruise amenities. AI image generators can help. However, be mindful of the accuracy and authenticity.

In other words, do not trust solely that AI knows exactly what you want. Review the results for errors.

7. Upgrade Site UX With Voice Recognition

One feature becoming more vital to good UX is voice search, which allows any user to browse the internet and navigate your website with a screen reader app. This is critical when designing your website’s UX because it makes your site ADA-compliant.

Voice search is also critical because the way that people search has changed more towards question-and-conversation types of queries. Adding voice search to your UX design means that you have considered your users’ search behavior when writing content and building the next steps. 

Since voice search is still new, becoming a relatively early adopter of it can put you ahead of others.

Summing Up

AI is currently a major concern in all industries. For website owners, the question is how to use it to improve UX. It can generate new design ideas with image generator apps and write scripts through chatbots. Other types of UX applications are possible too.

For instance, adding a voice search feature makes your website easier to browse for all users, especially for people with disabilities that make traditional methods difficult for them to use. Overall, the role of AI in UX design is more passive and supportive and still requires human assistance.

Need help incorporating AI into your UX design strategy? Contact Digital Authority Partners (DAP) to learn how we can help.