Agency Guide: 6 Key Takeaways on PPC Management

When it comes to online advertising, your company has many different options to choose from. But one of the most effective options is pay-per-click (PPC) advertising. PPC is a type of online advertising where businesses only pay when someone clicks on their ad. This makes it a very cost-effective way to reach potential customers.

If you're thinking about using PPC advertising for your business, you may wonder if working with a PPC agency is worth it. The answer is yes! However, finding the right fit for your business can be tricky. To help you out, we've put together a list of six things to look for when choosing a PPC agency.

1. Experience and Expertise

When it comes to online advertising, the experience and expertise of your PPC agency are critical. You want to make sure that the agency you choose has deep experience in running successful PPC campaigns. They should also be experts in online marketing. This way, you can be confident that they'll be able to create a campaign that meets your specific goals.

You'll want to know how they meet their customer's goals, what type of industries they have worked in, and you’ll want examples of how they have helped other businesses succeed. Any successful PPC agency should be able to show a portfolio of their past work and walk you through the results they achieved for their clients.

While paid advertisements have a 200% ROI, that doesn't mean every campaign will be successful. You need to partner with an agency that knows how to create and optimize a campaign for your specific industry in order to see results.

2. Certifications

One of the most popular Pay Per Click advertising platforms is Google Ads. You'll want to ensure that the agency you're working with is Google Ads certified. This certification proves that they have the knowledge and experience necessary to run a successful Google Ads campaign.

The Google Ads certification process includes passing an exam that tests their knowledge of online advertising as well as a wide variety of other relevant topics. Once they pass the exam, they'll receive a certificate and certification that proves that they've learned the necessary knowledge to conduct a campaign.

However, it's important to note that simply having the certification does not guarantee success. The Google Ads certification is just one way to ensure that the agency you're working with has the necessary knowledge and experience to run a successful campaign. Use this factor along with the others on this list to make sure you're working with the right agency.

3. Prices And Fees

When it comes to working with a PPC agency, you'll want to make sure that you're clear on their prices and fees. Some agencies may charge a flat rate, while others may charge a percentage of your ad spend. There are pros and cons to both pricing models, so you'll need to decide which one is right for your business.

Make sure to ask about any additional fees that may be associated with the campaign, such as setup fees or monthly maintenance fees. You'll also want to find out how they bill you (weekly, monthly, etc.). This way, you can be prepared with the appropriate budget for your campaign. A reputable PPC agency will be able to give you a clear breakdown of their prices and fees so that you know exactly what you're paying for.

4. Strategy And Implementation

When it comes to PPC campaigns, strategy and implementation are critical. The agency you choose should have a clear and concise plan for your campaign. They should also be able to explain their strategy in detail so that you can understand how they plan to achieve your desired results.

After the initial planning stage, it's time for implementation. This is where the agency will actually set up and launch your campaign. They should be able to track and measure the results of the campaign so that they can make necessary changes along the way.

Make sure to ask for details about how they form their strategies and how they go about implementing them. This way, you can be confident that they know what they're doing and that they have a plan for your campaign's success.

5. Reporting Structure

Another important factor to consider when choosing a PPC agency is its reporting structure. You'll want to know how often they provide reports and what type of information is included in those reports. A good agency will be able to provide you with detailed reports on a regular basis so that you can track the progress of your campaign.

The reports should include information such as clicks, impressions, conversion rate, and cost per conversion. This data will help you see how your campaign is performing and where improvements need to be made.

Make sure to ask about the reporting structure before you choose an agency. This helps ensure you get the information you need to track your campaign’s progress and results.

6. Customer Reviews

Last but not least, you'll want to take a look at customer reviews before choosing a PPC agency. Customer reviews can give you a good idea of what it's like to work with a particular agency and the authenticity of the PPC agency. You can find customer reviews on the agency's website, third-party websites, and even on social media.

When reading customer reviews, pay attention to both positive and negative reviews. Positive reviews will give you an idea of what to expect when working with the agency, while negative reviews will give you an idea of what to avoid. Either way, customer reviews can be a helpful way to learn more about an agency before making your decision.

Conclusion

Choosing the right PPC agency is essential to the success of your campaign. Use this list of factors to help you choose an agency that will be a good fit for your business. If you're looking to get started with the number one rated PPC agency, let Digital Authority Partners help you out.

Digital Authority Partners is a full-service digital marketing agency that specializes in PPC campaigns. We can help you create a campaign that is tailored to your specific goals and needs. Contact us today to get started.