How Las Vegas Firms Win More Luxury Travelers With SEO

The Las Vegas travel industry is poised to grow, post-pandemic, with people who have more disposable income saved over the last three years. How does your business get its share of this extra money? The answer: with the help of a Las Vegas SEO agency.

Search engine optimization (SEO) provides excellent organic visibility and traffic from your targeted audience. Here are some strategies that experts use to do it:

• Amplify your local exposure to luxury travelers.
• Optimize your website for a seamless mobile experience.
• Craft and curate content that reflects the fine life.

Raise your revenues, build connections, and strengthen your brand identity among upscale clients. Read below to learn how the best Las Vegas firms execute these ideas. Let’s go!

Watch this video to learn about the Digital Authority Partners approach to local SEO!

1. Amplify Your Local Exposure to Luxury Travelers

Las Vegas offers a unique (and lucrative) combination of work, entertainment, gambling, and leisure, which most travelers seek in the city. As a top tourist destination, your target market will want to come here.

When these travelers conduct research, they are more likely to use location-specific keywords.  For example, they may type in “Las Vegas luxury hotels,” “Vegas five-star restaurants,” or “VIP rentals.”

To match this behavior, a digital marketing firm will maximize local SEO. It is a tactic that involves customizing content for the city and its targeted visitors. It is a more geocentric approach to advertising online.

Of the many ranking tips for Las Vegas businesses, two of the most helpful in luxury travel marketing are:

• Launching and maintaining a Google My Business profile.
• Using a schema markup.

Both are essential and interrelated in at least two ways: They can:

• Trigger your business to appear in the local map pack. The map pack includes the three rich results that appear in the search engine results pages (SERPs). This prominent placement means significantly higher traffic than the links below the map pack.
• Encourage more quality backlink profiles. Appearing on the first page, especially within the first few entries, improves people’s perception of your business. It suggests that your company is trustworthy, credible, and reliable. These three attributes encourage others that share luxury travel information to link back to you as a source.

Doing both is easy. Google has a step-by-step guide to adding your business profile. Schema.org provides all of the codes for creating rich snippets and schemas.

However, a Las Vegas SEO agency may still be needed to achieve the following:

• Optimize your profile for SEO. This includes adding targeted keywords to your description to further increase your visibility. Your Google My Business profile appears in the search results alongside the local map pack.
• Edit the schema code. It should reflect real information and be consistently refined or maintained for a good user experience (UX).
• Manage your online reputation. One bad review is all it takes to hurt your company’s reputation and the UX. Your team can help build a positive brand identity through active user engagement and good technical optimization.

2. Optimize Your Website for a Seamless Mobile Experience

According to Statista, most high-income earners are avid mobile users. This is not surprising, because more prosperous people can both afford and value the latest technologies, including smartphones and tablets. Many are also frequently on the go, traveling for business, leisure, or, more recently, “workcations.”

As a business in Nevada’s most populous city, it pays to design and optimize your pages for mobile use. You will attract a larger group of users, particularly among members of your target audience: elite spenders. Use these strategies to do it:

• Benefit from Google’s mobile-first indexing principle. The search engine giant prioritizes a site’s mobile version for the search results and ranking.
• Leverage moments in marketing. This concept suggests that businesses should meet their market’s needs at any time. For example, your content should be accessible when searching for “Las Vegas Hermes stores” in the evening, after midnight, at the spa or while contemplating shopping as they dine out. 

A Las Vegas SEO agency usually works with web designers and developers to make a mobile-friendly site. Their strategies often include:

• Optimizing the page’s speed and loading time.
• Checking for compatibility across various platforms, including iOS, Android, and Windows.
• Integrating voice search and natural language processing into the design.
• Making the layout to be succinct and user-friendly.
• Following the best practices of Accelerated Mobile Pages (AMPs) and Web Core Vitals.

3. Craft and Curate Content That Reflects the Fine Life

Travelers with high purchasing power typically look for unique experiences and the best of everything. They are willing to pay a premium for art, culture, wine tasting, spas, and other luxurious activities. Most of all, they seek personalized services.

They are discerning. They perform extensive research to determine if brands are trustworthy and credible. Many also rely on word of mouth and reviews for recommendations. All in all, they will not spend their time or money on a business that they do not deem trustworthy, credible, and professional.

A Las Vegas SEO agency considers all these when creating and optimizing content. For this reason, they adhere to the following best practices and ideas:

• Highlight the best that the business extends to luxury travelers. They might create specific pages for specialized services and products. These can be private suites with exclusive garages, personal butlers, or VIP tours. To make these SEO-friendly, they use tactics like topic clustering to make the information more digestible for the audience.
• Write with E-E-A-T in mind. Every copy should showcase your firsthand experience and expertise. It should be authoritative and trustworthy. Possible content types include multi-page insider guides or blog posts about your city’s best-kept secrets. Other options are interviews with local experts and customer reviews.
• Use SEO to evoke authenticity. Excellent optimization drives authenticity, which fuels E-E-A-T. Las Vegas SEO tips, such as understanding your customer by using visuals for solid storytelling, can help you achieve this.

Summing Up

Luxury travelers desire incredible, memorable experiences. They require reliable information to help them plan. The ideas discussed above help you leverage SEO to deliver good quality, helpful content to your audience. In return, you get high-quality traffic and increased visibility.

Do more to give your local business the best chance of attracting and engaging affluent customers. Digital Authority Partners (DAP) is a Las Vegas SEO agency with a deep understanding of your industry and market. We can optimize your pages to help you build a trustworthy, elite brand.

Contact us today to learn how we can assist you.