How Much Does Local SEO Cost in San Diego?

Local SEO is an often overlooked marketing strategy, but it can have a significant effect on your business. When people think about online marketing, they usually consider things like Google AdWords or Facebook ads. However, there's one form of online marketing that gets ignored far too often: Local Search Marketing (AKA Local SEO). It doesn't matter if you're a lawyer, dentist, or even a school - if nobody knows who you are and where to find you, then they won't be able to hire you!

In this article, we'll break down what local SEO is, why your business should look into it, and how much it will all cost.

Watch this video to learn about the Digital Authority Partners approach to local SEO!

What is Local SEO?

Local SEO is the process of increasing your visibility in local search results, primarily on Google. That means more potential leads finding your business, finding the exact thing they're looking for, and becoming a customer the same day. Mobile devices are the driving factor for local SEO search results. They'll influence more than $1.4 trillion in sales in 2021.

You could say the key to local SEO is making sure your business information is up-to-date and accurate. Except to rank on the top page of Google, you'll need a better strategy than that. Local SEO agencies know the best practices when it comes to helping your business rank top of the page for keywords about your industry. You'll need a strong social media presence, great reviews, and high domain authority if you want to get the most out of local SEO.

Looking for a local SEO agency? Visit our San Diego Local SEO Agency.

Why Your Business Needs Local SEO

Nearly 46% of all searches are done with local intent. That’s why local SEO can be so lucrative. Each business should aim to rank for specific keywords including searches that end with “near me.” These keywords are searched with the intent to find a local business the same day. 

Local SEO is one of the best ways to naturally display social proof. When people visit your business, you can incentivize them to return by giving them an offer in exchange for a Google Review. Once you’ve set up your Google MyBusiness, you can start collecting reviews and building a testimonial wall to show how great your business is.

The best reviews we’ve seen identify a common problem, and how your business made it easy to solve. For example, take a lawyer’s website. Imagine that all of the Google reviews were four to five stars. The reviews also said things like, “The process was painless. The firm we worked with made the legal process easy, and gave me time to focus on more important things.” If you’re in the market for a lawyer, you’d probably check out their website, right? That’s how powerful local SEO is by using one basic example. You can see the number of new leads your business could get by focusing on a few keywords. Not sure if you need local SEO? This article will let you know if you do. 

How much does local SEO cost?

The processes of local SEO are slightly different than a full-fledged SEO campaign. For a normal SEO campaign, you’re trying to rank for search terms searched across the globe. Local SEO deals with searches native to your hometown, and in this case, that’s San Diego. 

So, that brings us to the cost of local SEO. 

Typically, an agency will charge a monthly fee for a certain amount of months. It could be three, six, or twelve months. Of course, the price depends on your business. If your business is a law firm, a highly competitive industry, in New York, then a local SEO campaign will cost more. However, if you’re in the financial services industry in a city like Milwaukee, your local SEO cost would likely be cheaper. 

The prices range from $400 to $4000 per month, on average. The lower tier prices account for a smaller project load, whereas the higher end prices can include extensive audits, content creation, and an overhaul strategy. 

In addition, there are one-time projects dealing with local SEO as well. A one-time project is something to look into if your business is new, or you’re new to SEO. It’s likely to have some effect on your business, but an in-depth, multi-month campaign is where you’ll see the best results. One-time projects involve optimizing your Google MyBusiness, and focusing on one or two specific local keywords. 

If you’re looking for a local SEO agency, visit our San Diego SEO Agency.

 Can I do local SEO myself?

Yes, you can do local SEO yourself. With enough time and commitment, it’s possible to learn the intricacies of local SEO, optimize for local keywords, and strengthen your Google MyBusiness. It is possible that if you don’t know exactly what you’re doing, you could end up making things worse than better. 

That’s why we recommend hiring local SEO out to an agency. They know the best practices and can save you time in the process. Outsourcing local SEO allows you to focus on what you do best—running your business. A good agency will keep you in the loop, notify you when they upload new content, and track data to ensure your business is on the right path.

Final Thoughts

The price of SEO can vary on a case-by-case basis. Local SEO is typically less expensive and extensive, making the services cheaper when compared. There are one-off local SEO projects, but typically, that happens when a business has hired a local SEO agency in the past. They’re just checking to see if they need to update their local SEO process. If your business is driven by local leads, you should consider hiring a local SEO agency. 

Are you located in Chicago? Visit our Chicago SEO Agency.