Improve Your Marketing Strategy: Add a Chatbot (7 Benefits)

One single correct way to do marketing does not exist, as any Chicago marketing strategy consultant can tell you. You always have to adapt your strategy to what works best or what appeals most. Straying away from this mindset may cause you to lose the chance to score from newer forms and ways of marketing.

Here are seven of the best benefits you get when adding a chatbot to your marketing strategy:

1. After hours marketing.
2. Expanded customer service.
3. Promote products and content.
4. Gather added user data points.
5. Passively identify quality leads.
6. Improve customer engagement.
7. Make your team more efficient.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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1. After Hours Marketing

A primary selling point of a chatbot, especially one powered by artificial intelligence (AI), is that it can function with little to no supervision. The caution is that it has to initially be properly set up before leaving it on its own. Not doing so, you otherwise run the risk of damaging your brand’s image.

AI chatbots keep your marketing working around the clock. Even without staff on duty, you do not have to miss opportunities to interact with website visitors or app users. In other words, a chatbot can keep your target market occupied and engaged until you get to meet them.

This gives you an advantage, a reprieve, and ways to collect diagnostic information.

2. Expanded Customer Service

Another reason that many Chicago marketing strategy consultants promote the use of chatbots is that it unlocks a wide array of services and puts them at your target market’s fingertips. For example, ordering food delivery or making a reservation is easier with chatbots giving prompts.

Troubleshooting and customer support are other vital functions that you can program a chatbot to perform for your business. An AI chatbot can even be used as a means of receiving feedback, complaints, or requests from your customers. An added bonus is that the number of potential uses is also steadily growing.

Innovating new applications for chatbots can position your business as a leader worth noticing.

3. Promote Products and Content

One of the most basic interactions that a chatbot provides is to answer simple questions to help users find or resolve issues before passing them along to a customer service agent. In that sense, you can program a chatbot to suggest helpful content or articles related to their issues.

For a more sales-oriented application, programming a chatbot to give product suggestions is beneficial in ecommerce. It also has value for people who might not necessarily know what they are looking for but still want assistance.

The time, cost, and effort it takes to program a chatbot this complex pays off in the long term.

4. Gather Added User Data Points

Automation is increasingly rising in usage across all aspects of marketing and data gathering is one of the top applications. As mentioned, a common way for businesses to deploy a chatbot is to help customers by presenting questions and providing them with choices or prompts.

You can increase the complexity, quality, and quantity of data that you gather in this way, however it requires a lot of time and patience to learn how to properly program your chatbot. You can also hire a Chicago marketing strategy consultant to create, test, and install your ideal chatbot.

Regardless of how you approach this, ensure that you always follow data privacy and protection laws.

5. Passively Identify Quality Leads

Using the data that you gather through your chatbot, you can start segmenting and ranking your leads and identifying which ones need the least effort yet give the most benefits to convert. For instance, a person who remains positively engaged with your bot shows more interest in your business.

By analyzing the responses and concerns that person has provided, you can adjust your marketing strategy to up the chances of converting them. You can likewise apply this to scale by using data points from more people without needing to actively speak with the potential customers.

You cannot leave 100% of marketing to the chatbot, though. People still prefer a human touch.

6. Improve Customer Engagement

An AI chatbot adds to the customer experience (CX), which gives your brand a boost and helps build rapport with your target market. Granting customers the ability to quickly find and get what they need is indispensable in marketing.

A happy customer is, after all, more likely to return and buy again or recommend your business to other people. Compare the speed and quality of support from chatbots to calls with an agent, and you realize that waiting eats up most of the customers’ time. Beware, however, of the accuracy of chatbots. 

Rigorous testing and updating ensures that your chatbot delivers the best CX possible to customers, which is always a primary goal.

7. Make Your Team More Efficient

The utility of AI chatbots goes beyond freeing up your team's time to enable them to focus on the quality of your products and services. In fact, AI chatbots can now directly assist your team by writing meeting transcripts that allow your team members to catch up on important aspects of business operations. 

New features such as Otter AI Chat, are rolling out, and have the ability to interact with a chatbot to get answers right away, similar to asking another person directly. More helpful features will surely come in the near future to help make marketing strategies more efficient, effective, and economical. 

Overall, chatbots are increasingly becoming necessary for exceptional marketing strategies. 

Summing Up

A chatbot has many applications across all phases of a solid marketing strategy and its benefits are plenty. For instance, it can reduce the cost of quality customer service and allows all team members to direct their attention to other critical business tasks, including attending meetings and participating in other business endeavors. 

Need help adding chatbots to your marketing strategy? Contact Digital Authority Partners (DAP) to learn how we can help.